Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Goibibo analyses the brand by its strengths, weaknesses, opportunities & threats. In Goibibo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Goibibo to benchmark its business & performance as compared to the competitors. Goibibo is one of the leading brands in the IT & Technology sector.
The article below lists the Goibibo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Goibibo SWOT Analysis:
For Goibibo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Goibibo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Goibibo :
1. Goibibo has its biggest strength of air travel booking as it has the lowest ticket over all the ecommerce platforms of travel booking. 2. Goibibo offers a variety of products under its name. 3. It has made travel booking easier and simpler with its various online applications like mobile applications, windows 8 application, etc. 4. Goibibo provides best deal to its customers. 5. Fast and easy refund and service for all the product line. 6. Recently acquired RedBus.in, providing it a competitive advantage over others. 7. All the transactions are secured by PayU, the payment gateway.
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Goibibo SWOT Analysis:
1. People are still reluctant to use internet for financial transactions like online ticket booking, hotel booking, etc.
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Goibibo SWOT Analysis:
1. Leverage from Redbus acquisition 2. Offer more options for payments
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Goibibo are as mentioned:
1. There may be a possible lack of co-ordination with tourism entities. 2. Too many players in online booking area 3. Internet penetration still low.
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Goibibo:
Travelers who use internet for online transactions
Positioned as a trusted online booking portal as well as travelling consultant offering cheapest fares in flights, bus, hotels etc
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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