Goibibo SWOT Analysis

Goibibo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Goibibo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Goibibo is one of the leading brands in the IT & Technology sector. The article below lists the Goibibo SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Goibibo

For Goibibo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Goibibo Strengths

The strengths of Goibibo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Goibibo :

1. Goibibo has its biggest strength of air travel booking as it has the lowest ticket over all the ecommerce platforms of travel booking.
2. Goibibo offers a variety of products under its name.
3. It has made travel booking easier and simpler with its various online applications like mobile applications, windows 8 application, etc.
4. Goibibo provides best deal to its customers.
5. Fast and easy refund and service for all the product line.
6. Recently acquired RedBus.in, providing it a competitive advantage over others.
7. All the transactions are secured by PayU, the payment gateway.

Goibibo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Goibibo SWOT Analysis:

1. People are still reluctant to use internet for financial transactions like online ticket booking, hotel booking, etc.

Goibibo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Goibibo SWOT Analysis:

1. Leverage from Redbus acquisition
2. Offer more options for payments

Goibibo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Goibibo are as mentioned:

1. There may be a possible lack of co-ordination with tourism entities.
2. Too many players in online booking area
3. Internet penetration still low.

Goibibo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Goibibo:

1. Makemytrip.com
2. Cleartrip.com
3. Yatra.com

Hence this concludes the Goibibo SWOT analysis.

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About Goibibo

Goibibo Overview
Parent Company	Ibibo
Category	Website - Online travel booking
Sector	IT & Technology
Tagline/ Slogan	-
USP	Cheap Fares and Packages
Goibibo STP
Segmentation	Internet users and travellers
Target Market	Travelers who use internet for online transactions
Positioning	Positioned as a trusted online booking portal as well as travelling consultant offering cheapest fares in flights, bus, hotels etc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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