SWOT analysis of Goibibo analyses the brand by its strengths, weaknesses, opportunities & threats. In Goibibo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Goibibo to benchmark its business & performance as compared to the competitors. Goibibo is one of the leading brands in the IT & Technology sector.
The table below lists the Goibibo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Goibibo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Goibibo Brand Analysis | |
---|---|
Parent Company |
Ibibo |
Category |
Website - Online travel booking |
Sector | |
Tagline/ Slogan |
- |
USP |
Cheap Fares and Packages |
Goibibo STP | |
Segment |
Internet users and travellers |
Target Group |
Travelers who use internet for online transactions |
Positioning |
Positioned as a trusted online booking portal as well as travelling consultant offering cheapest fares in flights, bus, hotels etc |
SWOT Analysis of Goibibo | |
Goibibo Strengths |
Below are the Strengths in the SWOT Analysis of Goibibo: 1. Goibibo has its biggest strength of air travel booking as it has the lowest ticket over all the ecommerce platforms of travel booking. |
Goibibo Weaknesses |
Here are the weaknesses in the Goibibo SWOT Analysis: 1. People are still reluctant to use internet for financial transactions like online ticket booking, hotel booking, etc. |
Goibibo Opportunities |
Following are the Opportunities in Goibibo SWOT Analysis: 1. Leverage from Redbus acquisition |
Goibibo Threats |
The threats in the SWOT Analysis of Goibibo are as mentioned: 1. There may be a possible lack of co-ordination with tourism entities. |
Goibibo Competition | |
Goibibo Competitors |
Below are the top 3 competitors of Goibibo: 1. Makemytrip.com |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Goibibo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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