Goibibo SWOT Analysis, USP & Competitors

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SWOT Analysis of Goibibo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Website - Online travel booking


IT and Technology

Tagline/ Slogan



Cheap Fares and Packages



Internet users and travellers

Target Group

Travelers who use internet for online transactions


Positioned as a trusted online booking portal as well as travelling consultant offering cheapest fares in flights, bus, hotels etc

SWOT Analysis


1. Goibibo has its biggest strength of air travel booking as it has the lowest ticket over all the ecommerce platforms of travel booking.
2. Goibibo offers a variety of products under its name.
3. It has made travel booking easier and simpler with its various online applications like mobile applications, windows 8 application, etc.
4. Goibibo provides best deal to its customers.
5. Fast and easy refund and service for all the product line.
6. Recently acquired RedBus.in, providing it a competitive advantage over others.
7. All the transactions are secured by PayU, the payment gateway.


1. People are still reluctant to use internet for financial transactions like online ticket booking, hotel booking, etc.


1. Leverage from Redbus acquisition
2. Offer more options for payments


1. There may be a possible lack of co-ordination with tourism entities.
2. Too many players in online booking area
3. Internet penetration still low.



1. Makemytrip.com
2. Cleartrip.com
3. Yatra.com

The table above concludes the Goibibo SWOT analysis along with its marketing and brand parameters.


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