Hoya Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hoya Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Hoya Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hoya Corporation to benchmark its business & performance as compared to the competitors. Hoya Corporation is one of the leading brands in the IT & Technology sector.

The article below lists the Hoya Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hoya Corporation SWOT Analysis:

SWOT Analysis of Hoya Corporation

For Hoya Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hoya Corporation Strengths

The strengths of Hoya Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hoya Corporation :

1. Strong employee base of over 32,000 employees
2. Diverse presence in the three segments, with over 20 product categories in all
3. Low dependence on any one market for revenue and sustenance - most of its revenues are from life care segment, information technology segment
4. Acquisition of Starion Instruments Corp made it a strong global player in the medical devices market

5. Its product portfolio includes  optical products such as photomasks, photomask blanks and glass magnetic-memory disks, contact lenses and eyeglass lenses using wavefront technology

Hoya Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hoya Corporation SWOT Analysis:

1. The company witnessed a decline in revenues and profits over a period of time. Hoya’s revenues decreased which is a concern
2. Hoya also witnessed significant decline in profitability.
3. Weak financial position has led to weakened position to respond to changes in the business environment


Hoya Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hoya Corporation SWOT Analysis:

1. Growing market for interocular lenses - According to industry sources, the global IOL market is expected to grow significantly
2. Growing semiconductors market worldwide is a huge opportunity which needs to be tapped
3. Growing medical devices market – supported by large aging populations in countries like the US and China

Hoya Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hoya Corporation are as mentioned:

1. Exchange rate fluctuations will strongly impact Hoya as it has large international functions and operates in terms of the Japanese Yen
2. Intense competition from established players such as Bausch & Lomb
3. Rapid technological changes with which the company is not equipped to cope, given its weak financial position and large outflow of money in servicing the financing activities


Hoya Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Hoya Corporation:

1. Bausch & Lomb Incorporated

2. Toppan Photomasks

3. JDS Uniphase Corporation

4. The Cooper Companies Inc

5. Corning Incorporated

6. Oclaro, Inc.

Hence this concludes the Hoya Corporation SWOT analysis.

Continue reading more about the brand/company.

About Hoya Corporation

Hoya Corporation Overview
Parent Company

Hoya Corporation

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

Focus on specialisation; specialised expertise in diverse segments

Hoya Corporation STP
Segmentation

IT, IT solutions and life care

Target Group

Hospitals, health care businesses, optics industry

Positioning

A brand that continuously strives to improve the lives of its customers

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hoya Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin