Hoya Corporation SWOT Analysis
Hoya Corporation is one of the leading brands in the IT & Technology sector. Hoya Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hoya Corporation:
Quick Glance:
Hoya Corporation Strengths
- Strong employee base of over 32,000 employees
- Diverse presence in the three segments, with over 20 product categories in all
- Low dependence on any one market for revenue and sustenance - most of its revenues are from life care segment, information technology segment
- Acquisition of Starion Instruments Corp made it a strong global player in the medical devices market
- Its product portfolio includesoptical products such as photomasks, photomask blanks and glass magnetic-memory disks, contact lenses and eyeglass lenses using wavefront technology
Above are the strengths in the SWOT Analysis of Hoya Corporation. The strengths of Hoya Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hoya Corporation Weaknesses
- The company witnessed a decline in revenues and profits over a period of time. Hoya’s revenues decreased which is a concern
- Hoya also witnessed significant decline in profitability.
- Weak financial position has led to weakened position to respond to changes in the business environment
These were the weaknesses in the Hoya Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hoya Corporation Opportunities
- Growing market for interocular lenses - According to industry sources, the global IOL market is expected to grow significantly
- Growing semiconductors market worldwide is a huge opportunity which needs to be tapped
- Growing medical devices market – supported by large aging populations in countries like the US and China
Above we covered the opportunities in Hoya Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hoya Corporation Threats
- Exchange rate fluctuations will strongly impact Hoya as it has large international functions and operates in terms of the Japanese Yen
- Intense competition from established players such as Bausch & Lomb
- Rapid technological changes with which the company is not equipped to cope, given its weak financial position and large outflow of money in servicing the financing activities
The threats in the SWOT Analysis of Hoya Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hoya Corporation SWOT analysis.
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About Hoya Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hoya Corporation Overview | |
|---|---|
| Parent Company |
Hoya Corporation |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Focus on specialisation; specialised expertise in diverse segments |
| Hoya Corporation STP | |
| Segmentation |
IT, IT solutions and life care |
| Target Group |
Hospitals, health care businesses, optics industry |
| Positioning |
A brand that continuously strives to improve the lives of its customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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