Hoya Corporation SWOT Analysis

Hoya Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hoya Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Hoya Corporation is one of the leading brands in the IT & Technology sector. The article below lists the Hoya Corporation SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Hoya Corporation Strengths

The strengths of Hoya Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Hoya Corporation :

1. Strong employee base of over 32,000 employees
2. Diverse presence in the three segments, with over 20 product categories in all
3. Low dependence on any one market for revenue and sustenance - most of its revenues are from life care segment, information technology segment
4. Acquisition of Starion Instruments Corp made it a strong global player in the medical devices market

5. Its product portfolio includes  optical products such as photomasks, photomask blanks and glass magnetic-memory disks, contact lenses and eyeglass lenses using wavefront technology

Hoya Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Hoya Corporation SWOT Analysis:

1. The company witnessed a decline in revenues and profits over a period of time. Hoya’s revenues decreased which is a concern
2. Hoya also witnessed significant decline in profitability.
3. Weak financial position has led to weakened position to respond to changes in the business environment

Hoya Corporation Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Hoya Corporation SWOT Analysis:

1. Growing market for interocular lenses - According to industry sources, the global IOL market is expected to grow significantly
2. Growing semiconductors market worldwide is a huge opportunity which needs to be tapped
3. Growing medical devices market – supported by large aging populations in countries like the US and China

Hoya Corporation Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Hoya Corporation are as mentioned:

1. Exchange rate fluctuations will strongly impact Hoya as it has large international functions and operates in terms of the Japanese Yen
2. Intense competition from established players such as Bausch & Lomb
3. Rapid technological changes with which the company is not equipped to cope, given its weak financial position and large outflow of money in servicing the financing activities

Hence this concludes the Hoya Corporation SWOT analysis.

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About Hoya Corporation

Hoya Corporation Overview
Parent Company	Hoya Corporation
Category	Electronics
Sector	IT & Technology
Tagline/ Slogan	-
USP	Focus on specialisation; specialised expertise in diverse segments
Hoya Corporation STP
Segmentation	IT, IT solutions and life care
Target Group	Hospitals, health care businesses, optics industry
Positioning	A brand that continuously strives to improve the lives of its customers

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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