Published in IT & Technology category by MBA Skool Team
Hoya Corporation is one of the leading brands in the IT & Technology sector. Hoya Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hoya Corporation:
Diverse presence in the three segments, with over 20 product categories in all
Low dependence on any one market for revenue and sustenance - most of its revenues are from life care segment, information technology segment
Acquisition of Starion Instruments Corp made it a strong global player in the medical devices market
Its product portfolio includesoptical products such as photomasks, photomask blanks and glass magnetic-memory disks, contact lenses and eyeglass lenses using wavefront technology
Above are the strengths in the SWOT Analysis of Hoya Corporation. The strengths of Hoya Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hoya Corporation Weaknesses
The company witnessed a decline in revenues and profits over a period of time. Hoya’s revenues decreased which is a concern
Hoya also witnessed significant decline in profitability.
Weak financial position has led to weakened position to respond to changes in the business environment
These were the weaknesses in the Hoya Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hoya Corporation Opportunities
Growing market for interocular lenses - According to industry sources, the global IOL market is expected to grow significantly
Growing semiconductors market worldwide is a huge opportunity which needs to be tapped
Growing medical devices market – supported by large aging populations in countries like the US and China
Above we covered the opportunities in Hoya Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hoya Corporation Threats
Exchange rate fluctuations will strongly impact Hoya as it has large international functions and operates in terms of the Japanese Yen
Intense competition from established players such as Bausch & Lomb
Rapid technological changes with which the company is not equipped to cope, given its weak financial position and large outflow of money in servicing the financing activities
The threats in the SWOT Analysis of Hoya Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Focus on specialisation; specialised expertise in diverse segments
Hoya Corporation STP
IT, IT solutions and life care
Hospitals, health care businesses, optics industry
A brand that continuously strives to improve the lives of its customers
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