Hoya Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hoya Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hoya Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hoya Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hoya Corporation is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hoya Corporation competitors and includes Hoya Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Hoya Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hoya Corporation Brand Analysis
Parent Company

Hoya Corporation

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

Focus on specialisation; specialised expertise in diverse segments

Hoya Corporation STP
Hoya Corporation Segmentation

IT, IT solutions and life care

Target Group

Hospitals, health care businesses, optics industry

Hoya Corporation Positioning

A brand that continuously strives to improve the lives of its customers

Hoya Corporation SWOT Analysis
Hoya Corporation Strengths

Below are the Strengths in the SWOT Analysis of Hoya Corporation:

1. Strong employee base of over 32,000 employees
2. Diverse presence in the three segments, with over 20 product categories in all
3. Low dependence on any one market for revenue and sustenance - most of its revenues are from life care segment, information technology segment
4. Acquisition of Starion Instruments Corp made it a strong global player in the medical devices market

5. Its product portfolio includes  optical products such as photomasks, photomask blanks and glass magnetic-memory disks, contact lenses and eyeglass lenses using wavefront technology

Hoya Corporation Weaknesses

Here are the weaknesses in the Hoya Corporation SWOT Analysis:

1. The company witnessed a decline in revenues and profits over a period of time. Hoya’s revenues decreased which is a concern
2. Hoya also witnessed significant decline in profitability.
3. Weak financial position has led to weakened position to respond to changes in the business environment

Hoya Corporation Opportunities

Following are the Opportunities in Hoya Corporation SWOT Analysis:

1. Growing market for interocular lenses - According to industry sources, the global IOL market is expected to grow significantly
2. Growing semiconductors market worldwide is a huge opportunity which needs to be tapped
3. Growing medical devices market – supported by large aging populations in countries like the US and China

Hoya Corporation Threats

The threats in the SWOT Analysis of Hoya Corporation are as mentioned:

1. Exchange rate fluctuations will strongly impact Hoya as it has large international functions and operates in terms of the Japanese Yen
2. Intense competition from established players such as Bausch & Lomb
3. Rapid technological changes with which the company is not equipped to cope, given its weak financial position and large outflow of money in servicing the financing activities

Hoya Corporation Competition
Competitors

Below are the top 6 Hoya Corporation competitors:

1. Bausch & Lomb Incorporated

2. Toppan Photomasks

3. JDS Uniphase Corporation

4. The Cooper Companies Inc

5. Corning Incorporated

6. Oclaro, Inc.

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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