Published in IT & Technology category by MBA Skool Team
Rexel is one of the leading brands in the IT & Technology sector. Rexel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rexel:
Strong product portfolio - Rexel offers a broad range of products and services that aim to respond to all of the needs of contractors, as well as those of industrial and commercial customers
Strong service network for customers across all the product families
Strong global presence - The company operates in 35+ countries across North America, Europe, Asia-Pacific and Latin American regions, with 2,300 branches
Revenue structure is globally diversified which shows global penetration
Over 28000 employees are a part of the organisation
Above are the strengths in the SWOT Analysis of Rexel. The strengths of Rexel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
involvement in a large number of legal litigations negatively impacts the company’s brand image
Rexel is highly indebted and Low availability of funds for growth opportunity due to high debt-servicing costs
These were the weaknesses in the Rexel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Growth opportunities through mergers and acquisition, Rexel acquired Munro Distributing Company, an innovative electrical products and services distributor specializing in energy efficiency solutions in the Eastern US and California
Expansion of equipment market - the global electrical components and equipment market is expected to grow
Rising focus on global sustainable energy to benefit Rexel as it manufactures low and ultra-low voltage electrical products
Above we covered the opportunities in Rexel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intense competition, based primarily on breadth of products, quality, services, price and geographic proximity
Fluctuation in global copper prices is a threat as most of the company’s raw material is composed of copper
High dependence on few suppliers for raw materials – 25 of top suppliers provide 50% of its raw material; any impact on these suppliers would directly affect the company
The threats in the SWOT Analysis of Rexel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Rexel SWOT analysis.
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‘Energy in motion’ – bringing about dynamism in the market
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