Rexel SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2352
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SWOT Analysis of Rexel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rexel

Parent Company

Rexel S.A

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

A world of energy

USP

Low and ultra-low voltage electronics

STP

Segment

Electronics and electronics equipment

Target Group

Corporates, security systems, electrical contractors

Positioning

‘Energy in motion’ – bringing about dynamism in the market

SWOT Analysis

Strengths

1. Strong product portfolio - Rexel offers a broad range of products and services that aim to respond to all of the needs of contractors, as well as those of industrial and commercial customers
2. Strong service network for customers across all the product families
3. Strong global presence - The company operates in 35+ countries across North America, Europe, Asia-Pacific and Latin American regions, with 2,300 branches
4. Revenue structure is globally diversified which shows global penetration

5. Over 28000 employees are a part of the organisation

Weaknesses

1. involvement in a large number of legal litigations negatively impacts the company’s brand image
2. Rexel is highly indebted and Low availability of funds for growth opportunity due to high debt-servicing costs

Opportunities

1. Growth opportunities through mergers and acquisition, Rexel acquired Munro Distributing Company, an innovative electrical products and services distributor specializing in energy efficiency solutions in the Eastern US and California
2. Expansion of equipment market - the global electrical components and equipment market is expected to grow
3. Rising focus on global sustainable energy to benefit Rexel as it manufactures low and ultra-low voltage electrical products

Threats

1. Intense competition, based primarily on breadth of products, quality, services, price and geographic proximity
2. Fluctuation in global copper prices is a threat as most of the company’s raw material is composed of copper
3.High dependence on few suppliers for raw materials – 25 of top suppliers provide 50% of its raw material; any impact on these suppliers would directly affect the company

Competition

Competitors

1. Consolidated Electrical Distributors, Inc.

2. Graybar Electric Company, Inc.

3. W.W. Grainger, Inc.

4. Ahlsell

5. Sonepar SA

6. WESCO International, Inc.

 

The table above concludes the Rexel SWOT analysis along with its marketing and brand parameters.

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