Amphenol SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2521

SWOT Analysis of Amphenol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Amphenol  Corporation




IT & Technology

Tagline/ Slogan

Connecting people and technology


Expertise in its fields

Amphenol STP


Specialty cables, high-optic fibres, electronic components

Target Group

Electronics industry, defence sector, telecommunications


A company that delivers high performance

Amphenol SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amphenol :

1. Presence in diverse markets and strong product portfolio
2. The company has close to 40,000 employees and a strong geographical presence
3. Relatively higher profit margins and better financial performance as compared to competitors - The company’s free cash flow grew at a consistent rate
4. Manufacturing capabilities present across wide geographical areas – in Asia, Europe, North America


1. Overdependence on communications industry – although it has a wide and diverse product portfolio, majority of its revenues came from sales to the communications sector
2. It does mostly rebuilding and constructing of spare parts in the industries in which it is present – not a final goods producer


1. Growing smartphones and tablets market
2. Leading provider of circuits that are used in majority of the world’s phones
3. North American coaxial cable market of which the company is a part, is expected to grow


1. Changes in defence expenditure may alter company’s profitability as it is heavily dependent on governments’ spends on defence
2. Operations in over 70 countries makes the company vulnerable to global fluctuations and slowdowns
3. Amphenol faces intense competition especially in relation to delivery time of products

Amphenol Competition


Below are the 5 main Amphenol competitors :

1. CommScope, Inc.

2. Methode Electronics, Inc.

3. Molex Incorporated

4. TE Connectivity Ltd.

5. Hubbell Incorporated

The brandguide table above concludes the Amphenol SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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