Amphenol SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2343
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SWOT Analysis of Amphenol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amphenol

Parent Company

Amphenol  Corporation

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

Connecting people and technology

USP

Expertise in its fields

Amphenol STP

Segment

Specialty cables, high-optic fibres, electronic components

Target Group

Electronics industry, defence sector, telecommunications

Positioning

A company that delivers high performance

Amphenol SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amphenol :

1. Presence in diverse markets and strong product portfolio
2. The company has close to 40,000 employees and a strong geographical presence
3. Relatively higher profit margins and better financial performance as compared to competitors - The company’s free cash flow grew at a consistent rate
4. Manufacturing capabilities present across wide geographical areas – in Asia, Europe, North America

Weaknesses

1. Overdependence on communications industry – although it has a wide and diverse product portfolio, majority of its revenues came from sales to the communications sector
2. It does mostly rebuilding and constructing of spare parts in the industries in which it is present – not a final goods producer

Opportunities

1. Growing smartphones and tablets market
2. Leading provider of circuits that are used in majority of the world’s phones
3. North American coaxial cable market of which the company is a part, is expected to grow

Threats

1. Changes in defence expenditure may alter company’s profitability as it is heavily dependent on governments’ spends on defence
2. Operations in over 70 countries makes the company vulnerable to global fluctuations and slowdowns
3. Amphenol faces intense competition especially in relation to delivery time of products

Amphenol Competition

Competitors

Below are the 5 main Amphenol competitors :

1. CommScope, Inc.

2. Methode Electronics, Inc.

3. Molex Incorporated

4. TE Connectivity Ltd.

5. Hubbell Incorporated


The brandguide table above concludes the Amphenol SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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