OMRON Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

OMRON Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of OMRON Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OMRON Corporation to benchmark its business & performance as compared to the competitors, and make strategic improvements. OMRON Corporation is one of the leading brands in the IT & Technology sector.

The article below lists the OMRON Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the OMRON Corporation SWOT Analysis:

SWOT Analysis of OMRON Corporation

For OMRON Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

OMRON Corporation Strengths

The strengths of OMRON Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of OMRON Corporation :

1. Strong employee base of about 36,000 people
2. Strong R&D focus – total expenditure on R&D is a substantial amount which helps in innovation
3. Strong and diverse product portfolio with many innovative products such as hand gesture recognition technology
4. Balanced product portfolio and revenues – with markets distributed across product segments; this provides a shock-cushion as negative impacts in one segment will not affect revenues
5. Robust market share – the company is a leading player with a consistent share

6. It has developed medical equipment, ATM machines, oilfield and marine equipment etc

OMRON Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the OMRON Corporation SWOT Analysis:

1. Strong dependence on Asian market, especially Japan and China, for revenue
2. Weakening financial position and declining margins is a concern
3. High concentration of production units in Japan and Asia in comparison with elsewhere in the world – means high distribution cost and risks of being affected by local market trends

OMRON Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in OMRON Corporation SWOT Analysis:

1.  Strong outlook for global control systems market
2. Accelerated growth in global electronic components market
3. Global electronic components market has wide range of products under it which could be explored

4. Tie-ups and acquisition of smaller enterprises to boost operations

OMRON Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of OMRON Corporation are as mentioned:

1. The company faces strong competition especially in the pricing and customer service domains
2. The company has many overseas affiliates and currency fluctuations will greatly impact the functioning of the business
3. Need for compliance to various environmental laws and regulations

OMRON Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of OMRON Corporation:

1. Rockwell Automation

2. Emerson Electric Co.

3. Mitsubishi Corporation

4. Schneider Electric SA

5. Siemens Aktiengesellschaft

Hence this concludes the OMRON Corporation SWOT analysis.

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About OMRON Corporation

OMRON Corporation Overview
Parent Company

OMRON Corporation




IT & Technology

Tagline/ Slogan

Sensing tomorrow


Automation solutions for a changing world

OMRON Corporation STP

Industrial automation, electronic components, automotive sector, social systems, healthcare

Target Group

Industrial sector, electronics makers


One that keeps pace with change

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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