OMRON Corporation SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4299

SWOT analysis of OMRON Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. OMRON Corporation is one of the leading brands in the IT & Technology sector. The table below also lists the top OMRON Corporation competitors and elaborates OMRON Corporation segmentation, targeting, positioning & USP.


Parent Company

OMRON Corporation




IT & Technology

Tagline/ Slogan

Sensing tomorrow


Automation solutions for a changing world

OMRON Corporation STP


Industrial automation, electronic components, automotive sector, social systems, healthcare

Target Group

Industrial sector, electronics makers


One that keeps pace with change

OMRON Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of OMRON Corporation. Strengths are:

1. Strong employee base of about 36,000 people
2. Strong R&D focus – total expenditure on R&D is a substantial amount which helps in innovation
3. Strong and diverse product portfolio with many innovative products such as hand gesture recognition technology
4. Balanced product portfolio and revenues – with markets distributed across product segments; this provides a shock-cushion as negative impacts in one segment will not affect revenues
5. Robust market share – the company is a leading player with a consistent share

6. It has developed medical equipment, ATM machines, oilfield and marine equipment etc


Here are the weaknesses in the OMRON Corporation SWOT Analysis:

1. Strong dependence on Asian market, especially Japan and China, for revenue
2. Weakening financial position and declining margins is a concern
3. High concentration of production units in Japan and Asia in comparison with elsewhere in the world – means high distribution cost and risks of being affected by local market trends


Following are the Opportunities in OMRON Corporation SWOT Analysis:

1.  Strong outlook for global control systems market
2. Accelerated growth in global electronic components market
3. Global electronic components market has wide range of products under it which could be explored

4. Tie-ups and acquisition of smaller enterprises to boost operations


The threats in the SWOT Analysis of OMRON Corporation are as mentioned:

1. The company faces strong competition especially in the pricing and customer service domains
2. The company has many overseas affiliates and currency fluctuations will greatly impact the functioning of the business
3. Need for compliance to various environmental laws and regulations

OMRON Corporation Competition


Below are the top 5 OMRON Corporation competitors:

1. Rockwell Automation

2. Emerson Electric Co.

3. Mitsubishi Corporation

4. Schneider Electric SA

5. Siemens Aktiengesellschaft

The brandguide table above concludes the OMRON Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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