SWOT analysis of OMRON Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In OMRON Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like OMRON Corporation to benchmark its business & performance as compared to the competitors. OMRON Corporation is one of the leading brands in the IT & Technology sector.
The table below lists the OMRON Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top OMRON Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
OMRON Corporation Brand Analysis | |
---|---|
Parent Company |
OMRON Corporation |
Category |
Electronics |
Sector | |
Tagline/ Slogan |
Sensing tomorrow |
USP |
Automation solutions for a changing world |
OMRON Corporation STP | |
Segment |
Industrial automation, electronic components, automotive sector, social systems, healthcare |
Target Group |
Industrial sector, electronics makers |
Positioning |
One that keeps pace with change |
SWOT Analysis of OMRON Corporation | |
OMRON Corporation Strengths |
Below are the Strengths in the SWOT Analysis of OMRON Corporation: 1. Strong employee base of about 36,000 people 6. It has developed medical equipment, ATM machines, oilfield and marine equipment etc |
OMRON Corporation Weaknesses |
Here are the weaknesses in the OMRON Corporation SWOT Analysis: 1. Strong dependence on Asian market, especially Japan and China, for revenue |
OMRON Corporation Opportunities |
Following are the Opportunities in OMRON Corporation SWOT Analysis: 1. Strong outlook for global control systems market 4. Tie-ups and acquisition of smaller enterprises to boost operations |
OMRON Corporation Threats |
The threats in the SWOT Analysis of OMRON Corporation are as mentioned: 1. The company faces strong competition especially in the pricing and customer service domains |
OMRON Corporation Competition | |
OMRON Corporation Competitors |
Below are the top 5 competitors of OMRON Corporation: 1. Rockwell Automation 2. Emerson Electric Co. 3. Mitsubishi Corporation 4. Schneider Electric SA 5. Siemens Aktiengesellschaft |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OMRON Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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