BAE Systems SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

BAE Systems

Aerospace and Defense security

IT & Technology

Inspired work

One of the biggest defense contractors in the world

Aerospace and defense security products

National Governments and their armies

Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems

Below are the Strengths in the SWOT Analysis of BAE Systems:

1. Industry Recognition in defense aerospace security
2. Diversified business maintainence training and consulting
3. Focus on R&D with over 85,000 people employed
4. Strong growth in revenue and profits

5. BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

6. The company has its global presence in  Australia, India, Saudi Arabia, the UK and the US

Here are the weaknesses in the BAE Systems SWOT Analysis:

1. Relatively low employee productivity
2. Unfunded employee post-retirement benefits
3. Allegations of corruption have affected brand image

Following are the Opportunities in BAE Systems SWOT Analysis:

1. Strategic acquisitions would help build the foundation
2. Rising global defense spending
3. Growth in global aerospace and defense market

The threats in the SWOT Analysis of BAE Systems are as mentioned:

1. Intense competition
2. Change in governments or government policy might affect their profits
3. Slowdown in economy will result in budget cuts for emerging market governments

Below are the top 3 BAE Systems competitors:

1. Lockheed Martin
2. Northrop Grumman Corporation
3. Boeing