BAE Systems SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BAE Systems analyses the brand by its strengths, weaknesses, opportunities & threats. In BAE Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BAE Systems to benchmark its business & performance as compared to the competitors. BAE Systems is one of the leading brands in the IT & Technology sector.

The table below lists the BAE Systems SWOT (Strengths, Weaknesses, Opportunities, Threats), top BAE Systems competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BAE Systems SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BAE Systems Brand Analysis
Parent Company

BAE Systems


Aerospace and Defense security


IT & Technology

Tagline/ Slogan

Inspired work


One of the biggest defense contractors in the world

BAE Systems STP

Aerospace and defense security products

Target Group

National Governments and their armies


Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems

SWOT Analysis of BAE Systems
BAE Systems Strengths

Below are the Strengths in the SWOT Analysis of BAE Systems:

1. Industry Recognition in defense aerospace security
2. Diversified business maintainence training and consulting
3. Focus on R&D with over 85,000 people employed
4. Strong growth in revenue and profits

5. BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

6. The company has its global presence in  Australia, India, Saudi Arabia, the UK and the US

BAE Systems Weaknesses

Here are the weaknesses in the BAE Systems SWOT Analysis:

1. Relatively low employee productivity
2. Unfunded employee post-retirement benefits
3. Allegations of corruption have affected brand image

BAE Systems Opportunities

Following are the Opportunities in BAE Systems SWOT Analysis:

1. Strategic acquisitions would help build the foundation
2. Rising global defense spending
3. Growth in global aerospace and defense market

BAE Systems Threats

The threats in the SWOT Analysis of BAE Systems are as mentioned:

1. Intense competition
2. Change in governments or government policy might affect their profits
3. Slowdown in economy will result in budget cuts for emerging market governments

BAE Systems Competition
BAE Systems Competitors

Below are the top 3 competitors of BAE Systems:

1. Lockheed Martin
2. Northrop Grumman Corporation
3. Boeing


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BAE Systems. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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