SWOT Analysis of BAE Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
BAE Systems |
|
|
Parent Company |
BAE Systems |
|
Category |
Aerospace and Defense security |
|
Sector |
|
|
Tagline/ Slogan |
Inspired work |
|
USP |
One of the biggest defense contractors in the world |
|
BAE Systems STP |
|
|
Segment |
Aerospace and defense security products |
|
Target Group |
National Governments and their armies |
|
Positioning |
Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems |
|
BAE Systems SWOT Analysis |
|
|
Strengths |
1. Industry Recognition in defense aerospace security 5. BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. 6. The company has its global presence in Australia, India, Saudi Arabia, the UK and the US |
|
Weaknesses |
1. Relatively low employee productivity |
|
Opportunities |
1. Strategic acquisitions would help build the foundation |
|
Threats |
1. Intense competition |
|
BAE Systems Competition |
|
|
Competitors |
1. Lockheed Martin |
The brandguide table above concludes the BAE Systems SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to BAE Systems. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
