BAE Systems SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

BAE Systems SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BAE Systems, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BAE Systems to benchmark its business & performance as compared to the competitors, and make strategic improvements. BAE Systems is one of the leading brands in the IT & Technology sector.

The article below lists the BAE Systems SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BAE Systems SWOT Analysis:

SWOT Analysis of BAE Systems

For BAE Systems, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BAE Systems Strengths

The strengths of BAE Systems looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BAE Systems :

1. Industry Recognition in defense aerospace security
2. Diversified business maintainence training and consulting
3. Focus on R&D with over 85,000 people employed
4. Strong growth in revenue and profits

5. BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

6. The company has its global presence in  Australia, India, Saudi Arabia, the UK and the US

BAE Systems Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BAE Systems SWOT Analysis:

1. Relatively low employee productivity
2. Unfunded employee post-retirement benefits
3. Allegations of corruption have affected brand image

BAE Systems Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BAE Systems SWOT Analysis:

1. Strategic acquisitions would help build the foundation
2. Rising global defense spending
3. Growth in global aerospace and defense market

BAE Systems Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BAE Systems are as mentioned:

1. Intense competition
2. Change in governments or government policy might affect their profits
3. Slowdown in economy will result in budget cuts for emerging market governments

BAE Systems Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BAE Systems:

1. Lockheed Martin
2. Northrop Grumman Corporation
3. Boeing

Hence this concludes the BAE Systems SWOT analysis.

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About BAE Systems

BAE Systems Overview
Parent Company

BAE Systems


Aerospace and Defense security


IT & Technology

Tagline/ Slogan

Inspired work


One of the biggest defense contractors in the world

BAE Systems STP

Aerospace and defense security products

Target Market

National Governments and their armies


Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BAE Systems. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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