SWOT analysis of BAE Systems analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BAE Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BAE Systems to benchmark its business & performance as compared to the competitors and industry. As of 2020, BAE Systems is one of the leading brands in the IT & Technology sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BAE Systems competitors and includes BAE Systems target market, segmentation, positioning & Unique Selling Proposition (USP).
BAE Systems Brand Analysis | |
---|---|
Parent Company |
BAE Systems |
Category |
Aerospace and Defense security |
Sector | |
Tagline/ Slogan |
Inspired work |
USP |
One of the biggest defense contractors in the world |
BAE Systems STP | |
BAE Systems Segmentation |
Aerospace and defense security products |
BAE Systems Target Market |
National Governments and their armies |
BAE Systems Positioning |
Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems |
BAE Systems SWOT Analysis | |
BAE Systems Strengths |
Below are the Strengths in the SWOT Analysis of BAE Systems: 1. Industry Recognition in defense aerospace security 5. BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. 6. The company has its global presence in Australia, India, Saudi Arabia, the UK and the US |
BAE Systems Weaknesses |
Here are the weaknesses in the BAE Systems SWOT Analysis: 1. Relatively low employee productivity |
BAE Systems Opportunities |
Following are the Opportunities in BAE Systems SWOT Analysis: 1. Strategic acquisitions would help build the foundation |
BAE Systems Threats |
The threats in the SWOT Analysis of BAE Systems are as mentioned: 1. Intense competition |
BAE Systems Competition | |
Competitors |
Below are the top 3 BAE Systems competitors: 1. Lockheed Martin |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BAE Systems. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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