SIA Engineering Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SIA Engineering Company analyses the brand by its strengths, weaknesses, opportunities & threats. In SIA Engineering Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SIA Engineering Company to benchmark its business & performance as compared to the competitors. SIA Engineering Company is one of the leading brands in the IT & Technology sector.

The table below lists the SIA Engineering Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top SIA Engineering Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SIA Engineering Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SIA Engineering Company Brand Analysis
Parent Company

Singapore Airlines Group

Category

Aircraft maintenance and repair

Sector

IT & Technology

Tagline/ Slogan

-

USP

Aviation engineering services of the highest quality, at competitive prices

SIA Engineering Company STP
Segment

Maintenance , repair and overhaul services

Target Group

International airlines

Positioning

High quality service at competitive prices

SWOT Analysis of SIA Engineering Company
SIA Engineering Company Strengths

Below are the Strengths in the SWOT Analysis of SIA Engineering Company:

1. Provides services to more than 80 international airlines worldwide
2. Awarded the Best MRO by Reeds Exhibition and Asian Aviation magazine at Aviation Awards Asia and several other awards
3. JVs with OEMs and airlines in Singapore, Ireland, Taiwan, Indonesia and the Philippines increase the depth and breadth of the company's comprehensive service offerings
4. Technical know-how transfer due to JVs with majors like Rolls-Royce etc

5. Has approvals from 20+ countries’ aviation authorities to provide services to aircraft registered in US, Japan etc.

6. Asia’s second-largest aircraft maintenance company

7. Over 6000 employees form a part of the organization

SIA Engineering Company Weaknesses

Here are the weaknesses in the SIA Engineering Company SWOT Analysis:

1. Dependence on Singapore airlines for majority of its revenues is a concern
2. Major airlines have their own services providers

SIA Engineering Company Opportunities

Following are the Opportunities in SIA Engineering Company SWOT Analysis:

1. Increasing demand for international air travel and need for better maintenance services
2. Customer first proposition to be a key differentiator

3. Large companies enjoy economies of scale in purchasing.

SIA Engineering Company Threats

The threats in the SWOT Analysis of SIA Engineering Company are as mentioned:

1.Economic downturn in Europe and US may be a setback
2.Dependent on business and leisure air travel and the size and age of aircraft fleets

SIA Engineering Company Competition
SIA Engineering Company Competitors

Below are the top 3 competitors of SIA Engineering Company:

1. TIMCO Aviation Services, Inc.
2. Hong Kong Aircraft Engineering Company Limited
3. Singapore Technologies Engineering Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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