SIA Engineering Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SIA Engineering Company analyses the brand by its strengths, weaknesses, opportunities & threats. In SIA Engineering Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SIA Engineering Company to benchmark its business & performance as compared to the competitors. SIA Engineering Company is one of the leading brands in the IT & Technology sector.

The article below lists the SIA Engineering Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SIA Engineering Company SWOT Analysis:

SWOT Analysis of SIA Engineering Company

For SIA Engineering Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SIA Engineering Company Strengths

The strengths of SIA Engineering Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SIA Engineering Company :

1. Provides services to more than 80 international airlines worldwide
2. Awarded the Best MRO by Reeds Exhibition and Asian Aviation magazine at Aviation Awards Asia and several other awards
3. JVs with OEMs and airlines in Singapore, Ireland, Taiwan, Indonesia and the Philippines increase the depth and breadth of the company's comprehensive service offerings
4. Technical know-how transfer due to JVs with majors like Rolls-Royce etc

5. Has approvals from 20+ countries’ aviation authorities to provide services to aircraft registered in US, Japan etc.

6. Asia’s second-largest aircraft maintenance company

7. Over 6000 employees form a part of the organization

SIA Engineering Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SIA Engineering Company SWOT Analysis:

1. Dependence on Singapore airlines for majority of its revenues is a concern
2. Major airlines have their own services providers


SIA Engineering Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SIA Engineering Company SWOT Analysis:

1. Increasing demand for international air travel and need for better maintenance services
2. Customer first proposition to be a key differentiator

3. Large companies enjoy economies of scale in purchasing.

SIA Engineering Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SIA Engineering Company are as mentioned:

1.Economic downturn in Europe and US may be a setback
2.Dependent on business and leisure air travel and the size and age of aircraft fleets


SIA Engineering Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SIA Engineering Company:

1. TIMCO Aviation Services, Inc.
2. Hong Kong Aircraft Engineering Company Limited
3. Singapore Technologies Engineering Ltd.

Hence this concludes the SIA Engineering Company SWOT analysis.

Continue reading more about the brand/company.

About SIA Engineering Company

SIA Engineering Company Overview
Parent Company

Singapore Airlines Group

Category

Aircraft maintenance and repair

Sector

IT & Technology

Tagline/ Slogan

-

USP

Aviation engineering services of the highest quality, at competitive prices

SIA Engineering Company STP
Segmentation

Maintenance , repair and overhaul services

Target Market

International airlines

Positioning

High quality service at competitive prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SIA Engineering Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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