Mamas & Papas SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3219

SWOT Analysis of Mamas & Papas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mamas & Papas

Parent Company

Mamas & Papas


Baby Goods



Tagline/ Slogan



Engineering, colors and design



Retail stores

Target Group

Middle to High Income group


Comfort for Baby

SWOT Analysis


1. M&P have over 60 stores in the UK & Ireland with a growing number of franchise stores in the Middle East, Far East, North America and South America.

2. M&P products are designed by parents for parents.

3. Innovation is the key strength of M&P. Innovative designs for baby goods on display.

4. Good quality products on offer with wide variety of designs.

5. Highly Committed and motivated employees on board with a workforce of over 1000+

6. Well maintained online portal


1. The brand has yet to establish itself as a major global player

2. Intense competition especially from standalone stores in the unorganized market makes its market share growth slow


1. Expanding International business franchise partners

2. Increasing marketing exercises through TVCs, online campaigns to increase brand recall


1. Low entry barriers for Baby goods

2. Online space reaching beyond boundaries might cause tough completion to ‘Mamas and Papas’

3. Higher costs of operations and infrastructure



1. Royal baby

2. Mothercare

3. Mom & Me


The table above concludes the Mamas & Papas SWOT analysis along with its marketing and brand parameters.


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