Mamas & Papas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mamas & Papas analyses the brand by its strengths, weaknesses, opportunities & threats. In Mamas & Papas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mamas & Papas to benchmark its business & performance as compared to the competitors. Mamas & Papas is one of the leading brands in the lifestyle and retail sector.

The table below lists the Mamas & Papas SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mamas & Papas competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mamas & Papas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Mamas & Papas

Parent Company

Mamas & Papas

Category

Baby Goods

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Engineering, colors and design

Mamas & Papas STP
Segment

Retail stores

Target Group

Middle to High Income group

Positioning

Comfort for Baby

SWOT Analysis of Mamas & Papas
Mamas & Papas Strengths

Below are the Strengths in the SWOT Analysis of Mamas & Papas :

1. M&P have over 60 stores in the UK & Ireland with a growing number of franchise stores in the Middle East, Far East, North America and South America.

2. M&P products are designed by parents for parents.

3. Innovation is the key strength of M&P. Innovative designs for baby goods on display.

4. Good quality products on offer with wide variety of designs.

5. Highly Committed and motivated employees on board with a workforce of over 1000+

6. Well maintained online portal

Mamas & Papas Weaknesses

Here are the weaknesses in the Mamas & Papas SWOT Analysis:

1. The brand has yet to establish itself as a major global player

2. Intense competition especially from standalone stores in the unorganized market makes its market share growth slow

Mamas & Papas Opportunities

Following are the Opportunities in Mamas & Papas SWOT Analysis:

1. Expanding International business franchise partners

2. Increasing marketing exercises through TVCs, online campaigns to increase brand recall

Mamas & Papas Threats

The threats in the SWOT Analysis of Mamas & Papas are as mentioned:

1. Low entry barriers for Baby goods

2. Online space reaching beyond boundaries might cause tough completion to ‘Mamas and Papas’

3. Higher costs of operations and infrastructure

Mamas & Papas Competition
Mamas & Papas Competitors

Below are the top 3 competitors of Mamas & Papas :

1. Royal baby

2. Mothercare

3. Mom & Me

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mamas & Papas . This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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