Foodland Supermarket SWOT Analysis, Competitors & USP

Foodland Supermarket SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Foodland Supermarket, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Foodland Supermarket to benchmark its business & performance as compared to the competitors, and make strategic improvements. Foodland Supermarket is one of the leading brands in the lifestyle and retail sector.

The article below lists the Foodland Supermarket SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Foodland Supermarket SWOT Analysis:

SWOT Analysis of Foodland Supermarket

For Foodland Supermarket, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Foodland Supermarket Strengths

The strengths of Foodland Supermarket looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Foodland Supermarket :

1. Foodland prices are competitive and we have a new catalogue out every week that is filled with hundreds of great specials from all departments’. Extensive range of products under the Foodland Brand.

2. Foodland retailers have been supporting South Aussie sporting and community clubs, charities and schools for 50 years. Our retailers donate to over 200 sporting clubs, 100 schools and kindergartens and over 250 other charities and community groups every year.

3. Strong footprint, the Foodland store chain consists of approx 70 conventional supermarkets in the US

4. Foodland consistently offer amazingly fresh produce as well as having a great variety of choice.

5. The FoodLand Supermarket concept is unique in that the square footage of each store varies and is based on the size of the community each store serves. Internally within the chain, stores are classified as "A" (smaller/medium volume) and "AA" (larger/high volume)

6. Free parking is huge pulling point for customers, especially on the weekend when customer traffic is high.

7. Good online delivery/pick up system in place which shows the streamlined process being followed.

Foodland Supermarket Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Foodland Supermarket SWOT Analysis:

1. Brand has restrictive geographic presence and no international presence

2. Loss of inventory is frequent problem the management is facing.

Foodland Supermarket Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Foodland Supermarket SWOT Analysis:

1. Launching café outlets in other Foodland stores too

2. Expanding International business franchise partners

3. More services and offerings for customers and focus on advertising to build image further

Foodland Supermarket Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Foodland Supermarket are as mentioned:

1. Too many brand outlets in the same place

2. More marketing by competitors is a threat

3. Increasing costs of operations and infrastructure is an issue

Foodland Supermarket Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Foodland Supermarket:

1. Aldi Australia

2. Valuemart

Hence this concludes the Foodland Supermarket SWOT analysis.

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About Foodland Supermarket

Foodland Supermarket
Parent Company	Foodland Supermarkets
Category	Food
Sector	Lifestyle and Retail
Tagline/ Slogan	The mighty south Aussies
USP	Shop with us, support your community
Foodland Supermarket STP
Segmentation	Retail and grocery stores
Target Market	South Australian
Positioning	Support your community

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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