Foodland Supermarket SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Foodland Supermarket analyses the brand by its strengths, weaknesses, opportunities & threats. In Foodland Supermarket SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Foodland Supermarket to benchmark its business & performance as compared to the competitors. Foodland Supermarket is one of the leading brands in the lifestyle and retail sector.

The table below lists the Foodland Supermarket SWOT (Strengths, Weaknesses, Opportunities, Threats), top Foodland Supermarket competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Foodland Supermarket SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Foodland Supermarket

Parent Company

Foodland Supermarkets




Lifestyle and Retail

Tagline/ Slogan

The mighty south Aussies


Shop with us, support your community

Foodland Supermarket STP

Retail and grocery stores

Target Group

South Australian


Support your community

SWOT Analysis of Foodland Supermarket
Foodland Supermarket Strengths

Below are the Strengths in the SWOT Analysis of Foodland Supermarket:

1. Foodland prices are competitive and we have a new catalogue out every week that is filled with hundreds of great specials from all departments’. Extensive range of products under the Foodland Brand.

2. Foodland retailers have been supporting South Aussie sporting and community clubs, charities and schools for 50 years. Our retailers donate to over 200 sporting clubs, 100 schools and kindergartens and over 250 other charities and community groups every year.

3. Strong footprint, the Foodland store chain consists of approx 70 conventional supermarkets in the US

4. Foodland consistently offer amazingly fresh produce as well as having a great variety of choice.

5. The FoodLand Supermarket concept is unique in that the square footage of each store varies and is based on the size of the community each store serves. Internally within the chain, stores are classified as "A" (smaller/medium volume) and "AA" (larger/high volume)

6. Free parking is huge pulling point for customers, especially on the weekend when customer traffic is high.

7. Good online delivery/pick up system in place which shows the streamlined process being followed.

Foodland Supermarket Weaknesses

Here are the weaknesses in the Foodland Supermarket SWOT Analysis:

1. Brand has restrictive geographic presence and no international presence

2. Loss of inventory is frequent problem the management is facing.

Foodland Supermarket Opportunities

Following are the Opportunities in Foodland Supermarket SWOT Analysis:

1. Launching café outlets in other Foodland stores too

2. Expanding International business franchise partners

3. More services and offerings for customers and focus on advertising to build image further

Foodland Supermarket Threats

The threats in the SWOT Analysis of Foodland Supermarket are as mentioned:

1. Too many brand outlets in the same place

2. More marketing by competitors is a threat

3. Increasing costs of operations and infrastructure is an issue

Foodland Supermarket Competition
Foodland Supermarket Competitors

Below are the top 2 competitors of Foodland Supermarket:

1. Aldi Australia

2. Valuemart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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