Published in Lifestyle and Retail category by MBA Skool Team
Travis Perkins is one of the leading brands in the lifestyle and retail sector. Travis Perkins SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Travis Perkins:
It’s a part of the FTSE 250 Index and London Stock Exchange
Above are the strengths in the SWOT Analysis of Travis Perkins. The strengths of Travis Perkins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Travis Perkins Weaknesses
No much international presence. Only restricted to UK
Intense competition means limited market share
These were the weaknesses in the Travis Perkins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Travis Perkins Opportunities
Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line
Booming real estate industry
Possibilities of getting new, large scale contracts
Increasing purchasing power of people
Above we covered the opportunities in Travis Perkins SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Travis Perkins Threats
Prone to risks due to increasing IT complexity
Very competitive market with a lot of players
Rapid Technological Changes which demand introduction of new processes frequently
The threats in the SWOT Analysis of Travis Perkins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Travis Perkins SWOT analysis.
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About Travis Perkins
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Forerunners in the building and construction market
Travis Perkins STP
Building and home improvement materials, tool hire
Small, Medium & Large Enterprises, Contractors, Construction professionals
Positioned as one of the leading suppliers of building materials and related products to construction industry
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