Travis Perkins SWOT Analysis, Competitors & USP

Travis Perkins SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Travis Perkins, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Travis Perkins to benchmark its business & performance as compared to the competitors, and make strategic improvements. Travis Perkins is one of the leading brands in the lifestyle and retail sector.

The article below lists the Travis Perkins SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Travis Perkins SWOT Analysis:

SWOT Analysis of Travis Perkins

For Travis Perkins, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Travis Perkins Strengths

The strengths of Travis Perkins looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Travis Perkins :

1. Has a history of about 2 centuries

2. High credibility & trust factor

3. Expansion by a lot of acquisitions

4. Over 20,000+ people are employed with the company

5. It has close to 2000 outlets in the UK

6. It’s a part of the FTSE 250 Index and London Stock Exchange

Travis Perkins Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Travis Perkins SWOT Analysis:

1. No much international presence. Only restricted to UK

2. Intense competition means limited market share

Travis Perkins Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Travis Perkins SWOT Analysis:

1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Booming real estate industry

3. Possibilities of getting new, large scale contracts

4. Increasing purchasing power of people

Travis Perkins Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Travis Perkins are as mentioned:

1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new processes frequently

Travis Perkins Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Travis Perkins:

1. Wolseley Ltd

2. B & Q Plc

3. Assa Abloy AB

4. Holcim Ltd

5. NIBE Industrier AB

Hence this concludes the Travis Perkins SWOT analysis.

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About Travis Perkins

Travis Perkins Overview
Parent Company	Travis & Arnold & Sandell Perkins
Category	Business to business, Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Your local Timber & Builders Merchant
USP	Forerunners in the building and construction market
Travis Perkins STP
Segmentation	Building and home improvement materials, tool hire
Target Market	Small, Medium & Large Enterprises, Contractors, Construction professionals
Positioning	Positioned as one of the leading suppliers of building materials and related products to construction industry

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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