Travis Perkins SWOT Analysis
Travis Perkins is one of the leading brands in the lifestyle and retail sector. Travis Perkins SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Travis Perkins:
Quick Glance:
Travis Perkins Strengths
- Has a history of about 2 centuries
- High credibility & trust factor
- Expansion by a lot of acquisitions
- Over 20,000+ people are employed with the company
- It has close to 2000 outlets in the UK
- It’s a part of the FTSE 250 Index and London Stock Exchange
Above are the strengths in the SWOT Analysis of Travis Perkins. The strengths of Travis Perkins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Travis Perkins Weaknesses
- No much international presence. Only restricted to UK
- Intense competition means limited market share
These were the weaknesses in the Travis Perkins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Travis Perkins Opportunities
- Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line
- Booming real estate industry
- Possibilities of getting new, large scale contracts
- Increasing purchasing power of people
Above we covered the opportunities in Travis Perkins SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Travis Perkins Threats
- Prone to risks due to increasing IT complexity
- Very competitive market with a lot of players
- Rapid Technological Changes which demand introduction of new processes frequently
The threats in the SWOT Analysis of Travis Perkins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Travis Perkins SWOT analysis.
Continue reading more about the brand/company.
About Travis Perkins
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Travis Perkins Overview | |
|---|---|
| Parent Company |
Travis & Arnold & Sandell Perkins |
| Category |
Business to business, Retail |
| Sector | |
| Tagline/ Slogan |
Your local Timber & Builders Merchant |
| USP |
Forerunners in the building and construction market |
| Travis Perkins STP | |
| Segmentation |
Building and home improvement materials, tool hire |
| Target Market |
Small, Medium & Large Enterprises, Contractors, Construction professionals |
| Positioning |
Positioned as one of the leading suppliers of building materials and related products to construction industry |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Travis Perkins. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
