Travis Perkins SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Travis Perkins analyses the brand by its strengths, weaknesses, opportunities & threats. In Travis Perkins SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Travis Perkins to benchmark its business & performance as compared to the competitors. Travis Perkins is one of the leading brands in the lifestyle and retail sector.

The table below lists the Travis Perkins SWOT (Strengths, Weaknesses, Opportunities, Threats), top Travis Perkins competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Travis Perkins SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Travis Perkins Brand Analysis
Parent Company

Travis & Arnold & Sandell Perkins

Category

Business to business, Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Your local Timber & Builders Merchant

USP

Forerunners in the building and construction market

Travis Perkins STP
Segment

Building and home improvement materials, tool hire

Target Group

Small, Medium & Large Enterprises, Contractors, Construction professionals

Positioning

Positioned as one of the leading suppliers of building materials and related products to construction industry

SWOT Analysis of Travis Perkins
Travis Perkins Strengths

Below are the Strengths in the SWOT Analysis of Travis Perkins:

1. Has a history of about 2 centuries

2. High credibility & trust factor

3. Expansion by a lot of acquisitions

4. Over 20,000+ people are employed with the company

5. It has close to 2000 outlets in the UK

6. It’s a part of the FTSE 250 Index and London Stock Exchange

Travis Perkins Weaknesses

Here are the weaknesses in the Travis Perkins SWOT Analysis:

1. No much international presence. Only restricted to UK

2. Intense competition means limited market share

Travis Perkins Opportunities

Following are the Opportunities in Travis Perkins SWOT Analysis:

1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Booming real estate industry

3. Possibilities of getting new, large scale contracts

4. Increasing purchasing power of people

Travis Perkins Threats

The threats in the SWOT Analysis of Travis Perkins are as mentioned:

1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new processes frequently

Travis Perkins Competition
Travis Perkins Competitors

Below are the top 5 competitors of Travis Perkins:

1. Wolseley Ltd

2. B & Q Plc

3. Assa Abloy AB

4. Holcim Ltd

5. NIBE Industrier AB


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Travis Perkins. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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