Published in Lifestyle and Retail category by MBA Skool Team
Primark is one of the leading brands in the lifestyle and retail sector. Primark SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Primark:
Primark is a premium retail chain which employs more than 50,000 people all over the world
Primark has an extensive range of apparels including menswear, womenswear, children-wear, footwear, accessories, hosiery and home-wear
The company has a strong presence in Europe with stored at more than 500 locations
Primark has its presence in more than 10 countries
The brand has no advertising costs and it relies on a positive word-of-mouth marketing
The company has an annual revenue of approximately $7 billion
Above are the strengths in the SWOT Analysis of Primark. The strengths of Primark looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition in the premium fashion segment means limited market share growth
Outsourcing of the manufacturing of apparels may lead to inconsistencies in quality
These were the weaknesses in the Primark SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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