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Marks & Spencer SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Marks & Spencer covering strengths, weaknesses, opportunities and threats.

Marks & Spencer Strengths

  1. It is one of the most powerful retail brand with a top of the mind recall
  2. M&S’s products are perceives as “value for money” due to quality, convenience and wide range of products.
  3. They have their own branded labels
  4. It has over 1000+ stores present across 40 countries
  5. Over 80,000 employees form a part of the workforce globally

Above are the strengths in the SWOT Analysis of Marks & Spencer. The strengths of Marks & Spencer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Marks & Spencer Weaknesses

  1. Strong competition from other retail brands means limited market share
  2. Being a popular brand, they need to protect their brand from misuse of fake imitation products

These were the weaknesses in the Marks & Spencer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Marks & Spencer Opportunities

  1. M&S can develop their website
  2. They can introduce new market segments that offer more profit
  3. There are future opportunities in expanding their brand into China & India.

Above we covered the opportunities in Marks & Spencer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Marks & Spencer Threats

  1. Other retail stores are a threat due to their discounted prices
  2. M&S being a global retailer means they are exposed to different political facts in countries they work in.
  3. Govt policies for retail stores

The threats in the SWOT Analysis of Marks & Spencer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Marks & Spencer SWOT analysis.

About Marks & Spencer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Marks & Spencer Overview
Parent Company

Marks and Spencer Group plc




Lifestyle and Retail

Tagline/ Slogan

Quality worth every penny


One of the UK's leading retailers with around 21+ million customers each week.

Marks & Spencer STP

Cost conscious group

Target Market

Upper class and upper middle class


High Quality within reach

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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