QVC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of QVC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In QVC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like QVC to benchmark its business & performance as compared to the competitors and industry. As of 2020, QVC is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top QVC competitors and includes QVC target market, segmentation, positioning & Unique Selling Proposition (USP).

QVC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
QVC Brand Analysis
Parent Company

Liberty Interactive Group

Category

Televised home Shopping

Sector

Lifestyle and Retail

Tagline/ Slogan

iQdoU? (I shop QVC, do you?)

USP

QVC - Quality, Value, Convenience

QVC STP
QVC Segmentation

Television viewing audience

QVC Target Market

Middle income online and television shoppers

QVC Positioning

Best shopping experience in terms of value, quality and ease

QVC SWOT Analysis
QVC Strengths

Below are the Strengths in the SWOT Analysis of QVC:

1. Strong brand recognition because of presence in television broadcast technology from a long time (started in 1986)

2. Presence in 6 countries – US, UK, Germany, Japan, China and Italy

3. Has reach to over 235 million households in the markets it currently caters

4. Loyal customer base due to over 25 years of experience in the market

5. Presence across broadcast, internet, mobile platforms and retail outlets

6. Innovative and aggressive marketing campaign which complement the online expansion and ambitions it harbors

QVC Weaknesses

Here are the weaknesses in the QVC SWOT Analysis:

1. The current generation is moving away from TV to only online thus reducing QVC’s original customer base

2. Unable to expand in the e-commerce space at a pace it must to keep up with competition
3. It’s a live channel, hence no product re-runs which is disadvantageous to the customers

QVC Opportunities

Following are the Opportunities in QVC SWOT Analysis:

1. Expand through acquisition in e-commerce space 
2. Growing demand for new products and services which it could fulfill due to presence across multiple channels

3. Internet and phone apps can help it expand to new markets and growing economies like India

QVC Threats

The threats in the SWOT Analysis of QVC are as mentioned:

1. Intense competition for competitors especially e-commerce websites
2. Economic downturn in Europe will affect its operations, since it plans to launch its new channel in Italy
3. It could be dragged into a price war to gain market

QVC Competition
Competitors

Below are the top 3 QVC competitors:

1. Ideal World

2. EVINE Line, Inc.

3. HSN Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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