QVC SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

QVC SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of QVC, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like QVC to benchmark its business & performance as compared to the competitors, and make strategic improvements. QVC is one of the leading brands in the lifestyle and retail sector.

The article below lists the QVC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the QVC SWOT Analysis:

SWOT Analysis of QVC

For QVC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

QVC Strengths

The strengths of QVC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of QVC :

1. Strong brand recognition because of presence in television broadcast technology from a long time (started in 1986)

2. Presence in 6 countries – US, UK, Germany, Japan, China and Italy

3. Has reach to over 235 million households in the markets it currently caters

4. Loyal customer base due to over 25 years of experience in the market

5. Presence across broadcast, internet, mobile platforms and retail outlets

6. Innovative and aggressive marketing campaign which complement the online expansion and ambitions it harbors

QVC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the QVC SWOT Analysis:

1. The current generation is moving away from TV to only online thus reducing QVC’s original customer base

2. Unable to expand in the e-commerce space at a pace it must to keep up with competition
3. It’s a live channel, hence no product re-runs which is disadvantageous to the customers

QVC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in QVC SWOT Analysis:

1. Expand through acquisition in e-commerce space 
2. Growing demand for new products and services which it could fulfill due to presence across multiple channels

3. Internet and phone apps can help it expand to new markets and growing economies like India

QVC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of QVC are as mentioned:

1. Intense competition for competitors especially e-commerce websites
2. Economic downturn in Europe will affect its operations, since it plans to launch its new channel in Italy
3. It could be dragged into a price war to gain market

QVC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of QVC:

1. Ideal World

2. EVINE Line, Inc.

3. HSN Inc.

Hence this concludes the QVC SWOT analysis.

Continue reading more about the brand/company.

About QVC

QVC Overview
Parent Company

Liberty Interactive Group


Televised home Shopping


Lifestyle and Retail

Tagline/ Slogan

iQdoU? (I shop QVC, do you?)


QVC - Quality, Value, Convenience


Television viewing audience

Target Market

Middle income online and television shoppers


Best shopping experience in terms of value, quality and ease

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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