QVC SWOT Analysis
QVC is one of the leading brands in the lifestyle and retail sector. QVC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of QVC:
Quick Glance:
QVC Strengths
- Strong brand recognition because of presence in television broadcast technology from a long time (started in 1986)
- Presence in 6 countries – US, UK, Germany, Japan, China and Italy
- Has reach to over 235 million households in the markets it currently caters
- Loyal customer base due to over 25 years of experience in the market
- Presence across broadcast, internet, mobile platforms and retail outlets
- Innovative and aggressive marketing campaign which complement the online expansion and ambitions it harbors
Above are the strengths in the SWOT Analysis of QVC. The strengths of QVC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
QVC Weaknesses
- The current generation is moving away from TV to only online thus reducing QVC’s original customer base
- Unable to expand in the e-commerce space at a pace it must to keep up with competition
- It’s a live channel, hence no product re-runs which is disadvantageous to the customers
These were the weaknesses in the QVC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
QVC Opportunities
- Expand through acquisition in e-commerce space
- Growing demand for new products and services which it could fulfill due to presence across multiple channels
- Internet and phone apps can help it expand to new markets and growing economies like India
Above we covered the opportunities in QVC SWOT Analysis. The opportunities for any brand can include prospects of future growth.
QVC Threats
- Intense competition for competitors especially e-commerce websites
- Economic downturn in Europe will affect its operations, since it plans to launch its new channel in Italy
- It could be dragged into a price war to gain market
The threats in the SWOT Analysis of QVC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the QVC SWOT analysis.
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About QVC
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| QVC Overview | |
|---|---|
| Parent Company |
Liberty Interactive Group |
| Category |
Televised home Shopping |
| Sector | |
| Tagline/ Slogan |
iQdoU? (I shop QVC, do you?) |
| USP |
QVC - Quality, Value, Convenience |
| QVC STP | |
| Segmentation |
Television viewing audience |
| Target Market |
Middle income online and television shoppers |
| Positioning |
Best shopping experience in terms of value, quality and ease |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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