Hugo Boss SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hugo Boss analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hugo Boss SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hugo Boss to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hugo Boss is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hugo Boss competitors and includes Hugo Boss target market, segmentation, positioning & Unique Selling Proposition (USP).

Hugo Boss SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hugo Boss Brand Analysis
Parent Company

Hugo Boss


Personal brands- Lifestyle


Lifestyle and Retail

Tagline/ Slogan

Hugo Boss - Boss


Hugo Boss is a German luxury fashion brand making clothes, perfumes, shoes

Hugo Boss STP
Hugo Boss Segmentation

People interested in semi strong perfumes and lifestyle apparel having high quality and innovation

Hugo Boss Target Market

Upper class segment of the society having high purchasing power

Hugo Boss Positioning

Hugo Boss has specially designed products connecting with people’s luxurious style

Hugo Boss SWOT Analysis
Hugo Boss Strengths

Below are the Strengths in the SWOT Analysis of Hugo Boss:

1. Hugo Boss is a well established and popular brand name

2. High quality and highly developed manufacturing technology

3. Wide distribution network across the world for Hugo Boss products

4. Indulges in specific CSR activities which boosts the brand

5. Hugo Boss has new and unique products launched regularly

6. Hugo Boss has over 6,000 points of sale in 110 countries

7. Wide product range from HUGO ORANGE, HUGO BLACK, HUGO fragrances/perfumes and lifestyle apparel

8. Good brand presence due to excellent advertising and marketing

9. More than 13000+ people are employed with the organization

Hugo Boss Weaknesses

Here are the weaknesses in the Hugo Boss SWOT Analysis:

1. Immense competition in the segment means limited market share growth for Hugo Boss

2. Fake imitations of the brand affects its business and market value

Hugo Boss Opportunities

Following are the Opportunities in Hugo Boss SWOT Analysis:

1.Innovation in the products and diversification can boost its business

2.Hugo Boss can focus on expansion in the unexplored markets which have rich customers

3.Online expansion and promotion of brand through website & ecommerce platforms can help Hugo Boss grow

4. Tie-ups with fashion houses and hotels to target elite customers 

Hugo Boss Threats

The threats in the SWOT Analysis of Hugo Boss are as mentioned:

1.Aggressive competitors can reduce Hugo Boss' market share

2.Global business means currency fluctuation, recession etc affect business

3.Brand loyalty and customer preferences of customers towards competitor products difficult to change

4. International trade policies of government impact the business operations

Hugo Boss Competition

Below are the top 11 Hugo Boss competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Gucci

9. Hermes International

10. Versace

11. Valentino S.P.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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