Hugo Boss SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14592

SWOT Analysis of Hugo Boss with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hugo Boss

Parent Company

Hugo Boss


Personal brands- Lifestyle



Tagline/ Slogan

Hugo Boss - Boss


Hugo Boss is a German luxury fashion brand making clothes, perfumes, shoes

Hugo Boss STP


People interested in semi strong perfumes and lifestyle apparel having high quality and innovation

Target Group

Upper class segment of the society having high purchasing power


Hugo Boss has specially designed products connecting with people’s luxurious style

Hugo Boss SWOT Analysis


1. Hugo Boss is a well established and popular brand name
2. High quality and highly developed manufacturing technology
3. Wide distribution network across the world for Hugo Boss products
4. Indulges in specific CSR activities which boosts the brand

5. Hugo Boss has new and unique products launched regularly
6. Hugo Boss has over 6,000 points of sale in 110 countries
7. Wide product range from HUGO ORANGE, HUGO BLACK, HUGO fragrances/perfumes and lifestyle apparel

8. Good brand presence due to excellent advertising and marketing

9. More than 13000+ people are employed with the organization


1. Immense competition in the segment means limited market share growth for Hugo Boss

2. Fake imitations of the brand affects its business and market value


1.Innovation in the products and diversification can boost its business
2.Hugo Boss can focus on expansion in the unexplored markets which have rich customers
3.Online expansion and promotion of brand through website & ecommerce platforms can help Hugo Boss grow

4. Tie-ups with fashion houses and hotels to target elite customers 


1.Aggressive competitors can reduce Hugo Boss' market share
2.Global business means currency fluctuation, recession etc affect business
3.Brand loyalty and customer preferences of customers towards competitor products difficult to change

4. International trade policies of government impact the business operations




2.Christian Dior


4.Ralph Lauren



7.Louis Vuitton


9.Hermes International


11.Valentino S.P.A

The table above concludes the Hugo Boss SWOT analysis along with its marketing and brand parameters.


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