Published in Lifestyle and Retail category by MBA Skool Team
Morrisons is one of the leading brands in the lifestyle and retail sector. Morrisons SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Morrisons:
Morrisons has an efficient supply chain and distribution network
It offers a large product portfolio to its customers like food, beverages, music, clothes etc
Morrisons is one of the big supermarket companies in UK
It has over 500 stores in UK with an employee strength of over 130,000
The company has its listing on London Stock Exchange & FTSE Index
Morrisons has established itself with prominent acquisitions in the past
Online retailing & shopping has increased the business for the company
Above are the strengths in the SWOT Analysis of Morrisons. The strengths of Morrisons looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Morrisons has limited geographical reach as compared to some other big brands
Alleged past issues pertaining to farmer rights has affected the brand image of the company
These were the weaknesses in the Morrisons SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Morrisons is known for selling quality fresh food across UK
Those who look for price, convenience and freshness.
Having a food offering with broad appeal from Aldi to Waitrose.
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