ASDA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Walmart

Retail Industry

Lifestyle and Retail

Saving your money every day

ASDA is always connected to its customers via multi channel media to provide them services

People looking for groceries and daily need goods

Majority of married living people, internet savvy.

ASDA is UK’s cheapest market destination offering quality products

Below are the Strengths in the SWOT Analysis of ASDA:

1. ASDA has a wide range of product offerings and service offerings include financial services

2. It is known for its amazing marketing campaigns showing services and customer delight

3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc.

4. The company is socially responsible through CSR initiatives

5. ASDA has over 150,000 employees working at over 500 stores

6. The brand has strengthened its position through many acquisitions

7. ASDA has been able to connect with its customers through online services

8. Strong backing of parent company Walmart can be utilised to increased business & penetration

Here are the weaknesses in the ASDA SWOT Analysis:

1. ASDA has limited global presence as compared to few other competitors

2. Their ability to sell prices have restricted their entrance is few countries as the country fear a competition with local vendors

Following are the Opportunities in ASDA SWOT Analysis:

1. Expanding in new areas of pharmacies, opticians, jewelry and photo department.

2. Venturing into markets that are growing like India, China etc

3. Acquisition of smaller companies can help ASDA grow further

The threats in the SWOT Analysis of ASDA are as mentioned:

1. Price war with other retail chains brands

2. Pressure of maintaining low prices can margins of ASDA

3. Ever changing policies of various central govts

Below are the top 9 ASDA competitors:

1. Boots

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart

6. ALDI

7. Debenhams

8. Amazon

9. Waitrose