ASDA SWOT Analysis, Competitors & USP
SWOT analysis of ASDA analyses the brand by its strengths, weaknesses, opportunities & threats. In ASDA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ASDA to benchmark its business & performance as compared to the competitors. ASDA is one of the leading brands in the lifestyle and retail sector.
The table below lists the ASDA SWOT (Strengths, Weaknesses, Opportunities, Threats), top ASDA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| ASDA Brand Analysis | |
|---|---|
| Parent Company |
Walmart |
| Category |
Retail Industry |
| Sector | |
| Tagline/ Slogan |
Saving your money every day |
| USP |
ASDA is always connected to its customers via multi channel media to provide them services |
| ASDA STP | |
| Segment |
People looking for groceries and daily need goods |
| Target Group |
Majority of married living people, internet savvy. |
| Positioning |
ASDA is UK’s cheapest market destination offering quality products |
| SWOT Analysis of ASDA | |
| ASDA Strengths |
Below are the Strengths in the SWOT Analysis of ASDA: 1. ASDA has a wide range of product offerings and service offerings include financial services 2. It is known for its amazing marketing campaigns showing services and customer delight 3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc. 4. The company is socially responsible through CSR initiatives 5. ASDA has over 150,000 employees working at over 500 stores 6. The brand has strengthened its position through many acquisitions 7. ASDA has been able to connect with its customers through online services 8. Strong backing of parent company Walmart can be utilised to increased business & penetration |
| ASDA Weaknesses |
Here are the weaknesses in the ASDA SWOT Analysis: 1. ASDA has limited global presence as compared to few other competitors 2. Their ability to sell prices have restricted their entrance is few countries as the country fear a competition with local vendors |
| ASDA Opportunities |
Following are the Opportunities in ASDA SWOT Analysis: 1. Expanding in new areas of pharmacies, opticians, jewelry and photo department. 2. Venturing into markets that are growing like India, China etc 3. Acquisition of smaller companies can help ASDA grow further |
| ASDA Threats |
The threats in the SWOT Analysis of ASDA are as mentioned: 1. Price war with other retail chains brands 2. Pressure of maintaining low prices can margins of ASDA 3. Ever changing policies of various central govts |
| ASDA Competition | |
| ASDA Competitors |
Below are the top 9 competitors of ASDA: 1. Boots 2. Tesco 3. Sainsburys 4. Morrisons 5. Walmart 6. ALDI 7. Debenhams 8. Amazon 9. Waitrose |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ASDA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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