ASDA SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 19980

SWOT Analysis of ASDA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Retail Industry


Lifestyle and Retail

Tagline/ Slogan

Saving your money every day


ASDA is always connected to its customers via multi channel media to provide them services



People looking for groceries and daily need goods

Target Group

Majority of married living people, internet savvy.


ASDA is UK’s cheapest market destination offering quality products

ASDA SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ASDA :

1. ASDA has a wide range of product offerings and service offerings include financial services

2. It is known for its amazing marketing campaigns showing services and customer delight

3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc.

4. The company is socially responsible through CSR initiatives

5. ASDA has over 150,000 employees working at over 500 stores

6. The brand has strengthened its position through many acquisitions

7. ASDA has been able to connect with its customers through online services

8. Strong backing of parent company Walmart can be utilised to increased business & penetration


1. ASDA has limited global presence as compared to few other competitors

2. Their ability to sell prices have restricted their entrance is few countries as the country fear a competition with local vendors


1. Expanding in new areas of pharmacies, opticians, jewelry and photo department.

2. Venturing into markets that are growing like India, China etc

3. Acquisition of smaller companies can help ASDA grow further


1. Price war with other retail chains brands

2. Pressure of maintaining low prices can margins of ASDA

3. Ever changing policies of various central govts

ASDA Competition


Below are the 9 main ASDA competitors :

1. Boots

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart


7. Debenhams

8. Amazon

9. Waitrose

The brandguide table above concludes the ASDA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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