ASDA SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ASDA analyses the brand by its strengths, weaknesses, opportunities & threats. In ASDA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ASDA to benchmark its business & performance as compared to the competitors. ASDA is one of the leading brands in the lifestyle and retail sector.

The table below lists the ASDA SWOT (Strengths, Weaknesses, Opportunities, Threats), top ASDA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ASDA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ASDA Brand Analysis
Parent Company



Retail Industry


Lifestyle and Retail

Tagline/ Slogan

Saving your money every day


ASDA is always connected to its customers via multi channel media to provide them services


People looking for groceries and daily need goods

Target Group

Majority of married living people, internet savvy.


ASDA is UK’s cheapest market destination offering quality products

SWOT Analysis of ASDA
ASDA Strengths

Below are the Strengths in the SWOT Analysis of ASDA:

1. ASDA has a wide range of product offerings and service offerings include financial services

2. It is known for its amazing marketing campaigns showing services and customer delight

3. In constant touch with its customers via social networking – asks feedback, conducts competitions, etc.

4. The company is socially responsible through CSR initiatives

5. ASDA has over 150,000 employees working at over 500 stores

6. The brand has strengthened its position through many acquisitions

7. ASDA has been able to connect with its customers through online services

8. Strong backing of parent company Walmart can be utilised to increased business & penetration

ASDA Weaknesses

Here are the weaknesses in the ASDA SWOT Analysis:

1. ASDA has limited global presence as compared to few other competitors

2. Their ability to sell prices have restricted their entrance is few countries as the country fear a competition with local vendors

ASDA Opportunities

Following are the Opportunities in ASDA SWOT Analysis:

1. Expanding in new areas of pharmacies, opticians, jewelry and photo department.

2. Venturing into markets that are growing like India, China etc

3. Acquisition of smaller companies can help ASDA grow further

ASDA Threats

The threats in the SWOT Analysis of ASDA are as mentioned:

1. Price war with other retail chains brands

2. Pressure of maintaining low prices can margins of ASDA

3. Ever changing policies of various central govts

ASDA Competition
ASDA Competitors

Below are the top 9 competitors of ASDA:

1. Boots

2. Tesco

3. Sainsburys

4. Morrisons

5. Walmart


7. Debenhams

8. Amazon

9. Waitrose

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ASDA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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