Colorplus SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3784

SWOT Analysis of Colorplus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Raymond limited


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

The name spells innovation


Variety of colors with premium quality

Colorplus STP


People who spend more on Leisure and Casual wear

Target Group

Urban Upper middle class


High end Leisure and casual wear

Colorplus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colorplus :

1. Usage of pioneered techniques like Golf ball wash, Cone Dyed casuals to maintain product quality.
2. Provides Spectrum is an exclusive membership to premium customers, with excellent rewards and benefits.
3. All garments are handcrafted and use modern technology like “chinos 6030” which ensures wrinkle free clothing.
4. The brand has over 350 stores across the country and is prevalent in the Middle East


1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


1.Growing Market in India and abroad
2.Consistent growth in India and more fashion conscious people
3.Leverage bigger brand of Raymond


1. Competition from international brands entering the market
2. Constantly changing fashion trends means inventory issues

Colorplus Competition


Below are the 3 main Colorplus competitors :

1.Tommy Hilfiger
2.Peter England
3.Van Huesen

The brandguide table above concludes the Colorplus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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