Colorplus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Colorplus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colorplus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colorplus to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colorplus is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colorplus competitors and includes Colorplus target market, segmentation, positioning & Unique Selling Proposition (USP).

Colorplus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colorplus Brand Analysis
Parent Company

Raymond limited

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The name spells innovation

USP

Variety of colors with premium quality

Colorplus STP
Colorplus Segmentation

People who spend more on Leisure and Casual wear

Colorplus Target Market

Urban Upper middle class

Colorplus Positioning

High end Leisure and casual wear

Colorplus SWOT Analysis
Colorplus Strengths

Below are the Strengths in the SWOT Analysis of Colorplus:

1. Usage of pioneered techniques like Golf ball wash, Cone Dyed casuals to maintain product quality.
2. Provides Spectrum is an exclusive membership to premium customers, with excellent rewards and benefits.
3. All garments are handcrafted and use modern technology like “chinos 6030” which ensures wrinkle free clothing.
4. The brand has over 350 stores across the country and is prevalent in the Middle East

Colorplus Weaknesses

Here are the weaknesses in the Colorplus SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Colorplus Opportunities

Following are the Opportunities in Colorplus SWOT Analysis:

1.Growing Market in India and abroad
2.Consistent growth in India and more fashion conscious people
3.Leverage bigger brand of Raymond

Colorplus Threats

The threats in the SWOT Analysis of Colorplus are as mentioned:

1. Competition from international brands entering the market
2. Constantly changing fashion trends means inventory issues

Colorplus Competition
Competitors

Below are the top 3 Colorplus competitors:

1.Tommy Hilfiger
2.Peter England
3.Van Huesen


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colorplus. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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