Global Desi SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Global Desi is one of the leading brands in the lifestyle and retail sector. Global Desi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Global Desi:

Global Desi Strengths

  1. Anita Dongre’s reputation as successful designer behind brand
  2. New collections every season maintains the vibrancy of the brand
  3. Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children
  4. Stores located in over 20 Indian cities

Above are the strengths in the SWOT Analysis of Global Desi. The strengths of Global Desi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Global Desi Weaknesses

  1. Presence of strong competition means high brand switching and low customer loyalty
  2. Presence only in a few Indian cities & limited brand recall due to lesser advertising compared to leading apparel brands

These were the weaknesses in the Global Desi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Global Desi Opportunities

  1. Growing spending on lifestyle brands.
  2. Promotion of Indian wear in foreign countries.
  3. Can tap new forms of retailing like online stores to cater to a larger customer base

Above we covered the opportunities in Global Desi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Global Desi Threats

  1. Competition from other premium designer brands
  2. Govt Tax policies on apparel
  3. Highly fragmented fashion industry can be a serious threat

The threats in the SWOT Analysis of Global Desi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Global Desi SWOT analysis.

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About Global Desi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Global Desi Overview
Parent Company

AND Design India Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Global Style Indian Threads


Creates your unique style mantra

Global Desi STP

Women looking for Indian and casual apparel

Target Market

Urban young women form the middle and upper-middle class


Perfect Ethnic wear

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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