Global Desi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Global Desi analyses the brand by its strengths, weaknesses, opportunities & threats. In Global Desi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Global Desi to benchmark its business & performance as compared to the competitors. Global Desi is one of the leading brands in the lifestyle and retail sector.

The table below lists the Global Desi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Global Desi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Global Desi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Global Desi Brand Analysis
Parent Company

AND Design India Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Global Style Indian Threads

USP

Creates your unique style mantra

Global Desi STP
Segment

Women looking for Indian and casual apparel

Target Group

Urban young women form the middle and upper-middle class

Positioning

Perfect Ethnic wear

SWOT Analysis of Global Desi
Global Desi Strengths

Below are the Strengths in the SWOT Analysis of Global Desi:

1. Anita Dongre’s reputation as successful designer behind brand
2. New collections every season maintains the vibrancy of the brand

3. Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children
4. Stores located in over 20 Indian cities

Global Desi Weaknesses

Here are the weaknesses in the Global Desi SWOT Analysis:

1. Presence of strong competition means high brand switching and low customer loyalty

2. Presence only in a few Indian cities & limited brand recall due to lesser advertising compared to leading apparel brands

Global Desi Opportunities

Following are the Opportunities in Global Desi SWOT Analysis:

1. Growing spending on lifestyle brands.
2. Promotion of Indian wear in foreign countries.

3.Can tap new forms of retailing like online stores to cater to a larger customer base

Global Desi Threats

The threats in the SWOT Analysis of Global Desi are as mentioned:

1. Competition from other premium designer brands
2. Govt Tax policies on apparel

3.Highly fragmented fashion industry can be a serious threat

Global Desi Competition
Global Desi Competitors

Below are the top 4 competitors of Global Desi:

1.Vikram Phadnis designer wear
2.Sabyasachi designer wear

3.BIBA
4. FabIndia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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