Published in Lifestyle and Retail category by MBA Skool Team
Global Desi is one of the leading brands in the lifestyle and retail sector. Global Desi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Global Desi:
Anita Dongre’s reputation as successful designer behind brand
New collections every season maintains the vibrancy of the brand
Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children
Stores located in over 20 Indian cities
Above are the strengths in the SWOT Analysis of Global Desi. The strengths of Global Desi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Global Desi Weaknesses
Presence of strong competition means high brand switching and low customer loyalty
Presence only in a few Indian cities & limited brand recall due to lesser advertising compared to leading apparel brands
These were the weaknesses in the Global Desi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Urban young women form the middle and upper-middle class
Perfect Ethnic wear
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