Global Desi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Global Desi SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Global Desi, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Global Desi to benchmark its business & performance as compared to the competitors, and make strategic improvements. Global Desi is one of the leading brands in the lifestyle and retail sector.

The article below lists the Global Desi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Global Desi SWOT Analysis:

SWOT Analysis of Global Desi

For Global Desi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Global Desi Strengths

The strengths of Global Desi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Global Desi :

1. Anita Dongre’s reputation as successful designer behind brand
2. New collections every season maintains the vibrancy of the brand

3. Brand’s social work through Aseema an Ngo to protect the human rights of underprivileged children
4. Stores located in over 20 Indian cities

Global Desi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Global Desi SWOT Analysis:

1. Presence of strong competition means high brand switching and low customer loyalty

2. Presence only in a few Indian cities & limited brand recall due to lesser advertising compared to leading apparel brands

Global Desi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Global Desi SWOT Analysis:

1. Growing spending on lifestyle brands.
2. Promotion of Indian wear in foreign countries.

3.Can tap new forms of retailing like online stores to cater to a larger customer base

Global Desi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Global Desi are as mentioned:

1. Competition from other premium designer brands
2. Govt Tax policies on apparel

3.Highly fragmented fashion industry can be a serious threat

Global Desi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Global Desi:

1.Vikram Phadnis designer wear
2.Sabyasachi designer wear

4. FabIndia

Hence this concludes the Global Desi SWOT analysis.

Continue reading more about the brand/company.

About Global Desi

Global Desi Overview
Parent Company

AND Design India Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Global Style Indian Threads


Creates your unique style mantra

Global Desi STP

Women looking for Indian and casual apparel

Target Market

Urban young women form the middle and upper-middle class


Perfect Ethnic wear

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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