Reid and Taylor SWOT Analysis

Reid and Taylor SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Reid and Taylor, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Reid and Taylor is one of the leading brands in the lifestyle and retail sector. The article below lists the Reid and Taylor SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Reid and Taylor

For Reid and Taylor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reid and Taylor Strengths

The strengths of Reid and Taylor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Reid and Taylor :

1. A premium segment brand dedicated to the elite class
2.Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore

3. Premium fashion and international fashion also available as a product portfolio with the brand.
4. Film celebrities as a brand ambassador makes the brand very popular

5. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label

6. A history of over 170 years makes the brand very strong
7. Brand building through effective marketing and advertising

Reid and Taylor Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reid and Taylor SWOT Analysis:

1. Women clothing is not available with the brand, which can be a huge segment
2. Global availability is restricted as compared to leading international players

Reid and Taylor Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reid and Taylor SWOT Analysis:

1.Consistent growth over years

2.Large and growing market

3. Global expansion would give more opportunities for brand to grow

Reid and Taylor Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reid and Taylor are as mentioned:

1.Other brands offer more styles and cuts

2. Similar products available in other brands thus switching cost is less.

3. Local market also poses risk

Reid and Taylor Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Reid and Taylor:

1. Raymond

2. Arrow

3. Louis Phillipe
4. Belmonte

Hence this concludes the Reid and Taylor SWOT analysis.

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About Reid and Taylor

Reid and Taylor Overview
Parent company	S Kumars Nationwide Limited
Category	Apparel and accessories
Sector	Lifestyle and Retail
Tagline/ slogan	Bond with the best; Heritage in the making
USP	One of the finest and top of the mind suiting brand
Reid and Taylor STP
Segmentation	Elite segment men belonging to SEC A class
Target group	Premium segment
Positioning	Styling the world's elite for over 170 years

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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