Reid and Taylor SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4462
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SWOT Analysis of Reid and Taylor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reid and Taylor

Parent company

S Kumars Nationwide Limited

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Bond with the best; Heritage in the making

USP

One of the finest and top of the mind suiting brand

Reid and Taylor STP

Segment

Elite segment men belonging to SEC A class

Target group

Premium segment

Positioning

Styling the world's elite for over 170 years

Reid and Taylor SWOT analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reid and Taylor :

1. A premium segment brand dedicated to the elite class
2.Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore

3. Premium fashion and international fashion also available as a product portfolio with the brand.
4. Film celebrities as a brand ambassador makes the brand very popular

5. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label

6. A history of over 170 years makes the brand very strong
7. Brand building through effective marketing and advertising

Weaknesses

1. Women clothing is not available with the brand, which can be a huge segment
2. Global availability is restricted as compared to leading international players

Opportunities

1.Consistent growth over years

2.Large and growing market

3. Global expansion would give more opportunities for brand to grow

Threats

1.Other brands offer more styles and cuts

2. Similar products available in other brands thus switching cost is less.

3. Local market also poses risk

Reid and Taylor Competition

Competitors

Below are the 4 main Reid and Taylor competitors :

1. Raymond

2. Arrow

3. Louis Phillipe
4. Belmonte


The brandguide table above concludes the Reid and Taylor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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