Reid and Taylor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Reid and Taylor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reid and Taylor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reid and Taylor to benchmark its business & performance as compared to the competitors and industry. As of 2020, Reid and Taylor is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reid and Taylor competitors and includes Reid and Taylor target market, segmentation, positioning & Unique Selling Proposition (USP).

Reid and Taylor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reid and Taylor Brand Analysis
Parent company

S Kumars Nationwide Limited


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Bond with the best; Heritage in the making


One of the finest and top of the mind suiting brand

Reid and Taylor STP
Reid and Taylor Segmentation

Elite segment men belonging to SEC A class

Target group

Premium segment

Reid and Taylor Positioning

Styling the world's elite for over 170 years

Reid and Taylor SWOT Analysis
Reid and Taylor Strengths

Below are the Strengths in the SWOT Analysis of Reid and Taylor:

1. A premium segment brand dedicated to the elite class
2.Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore

3. Premium fashion and international fashion also available as a product portfolio with the brand.
4. Film celebrities as a brand ambassador makes the brand very popular

5. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label

6. A history of over 170 years makes the brand very strong
7. Brand building through effective marketing and advertising

Reid and Taylor Weaknesses

Here are the weaknesses in the Reid and Taylor SWOT Analysis:

1. Women clothing is not available with the brand, which can be a huge segment
2. Global availability is restricted as compared to leading international players

Reid and Taylor Opportunities

Following are the Opportunities in Reid and Taylor SWOT Analysis:

1.Consistent growth over years

2.Large and growing market

3. Global expansion would give more opportunities for brand to grow

Reid and Taylor Threats

The threats in the SWOT Analysis of Reid and Taylor are as mentioned:

1.Other brands offer more styles and cuts

2. Similar products available in other brands thus switching cost is less.

3. Local market also poses risk

Reid and Taylor Competition

Below are the top 4 Reid and Taylor competitors:

1. Raymond

2. Arrow

3. Louis Phillipe
4. Belmonte

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reid and Taylor. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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