Published in Lifestyle and Retail category by MBA Skool Team
Reid and Taylor is one of the leading brands in the lifestyle and retail sector. Reid and Taylor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reid and Taylor:
A premium segment brand dedicated to the elite class
Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore
Premium fashion and international fashion also available as a product portfolio with the brand.
Film celebrities as a brand ambassador makes the brand very popular
Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label
A history of over 170 years makes the brand very strong
Brand building through effective marketing and advertising
Above are the strengths in the SWOT Analysis of Reid and Taylor. The strengths of Reid and Taylor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reid and Taylor Weaknesses
Women clothing is not available with the brand, which can be a huge segment
Global availability is restricted as compared to leading international players
These were the weaknesses in the Reid and Taylor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reid and Taylor Opportunities
Consistent growth over years
Large and growing market
Global expansion would give more opportunities for brand to grow
Above we covered the opportunities in Reid and Taylor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reid and Taylor Threats
Other brands offer more styles and cuts
Similar products available in other brands thus switching cost is less.
Local market also poses risk
The threats in the SWOT Analysis of Reid and Taylor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Reid and Taylor SWOT analysis.
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About Reid and Taylor
The table below gives the brand overview along with its target market, segmentation, positioning & USP
One of the finest and top of the mind suiting brand
Reid and Taylor STP
Elite segment men belonging to SEC A class
Styling the world's elite for over 170 years
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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