Reid and Taylor SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5007

SWOT analysis of Reid and Taylor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reid and Taylor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reid and Taylor to benchmark its business & performance as compared to the competitors and industry. Reid and Taylor is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Reid and Taylor competitors and elaborates Reid and Taylor market segmentation, target group, positioning & Unique Selling Proposition (USP).

Reid and Taylor SWOT, Competitors, Marketing STP & Brand analysis Table
Reid and Taylor Brand Analysis
Parent company

S Kumars Nationwide Limited

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Bond with the best; Heritage in the making

USP

One of the finest and top of the mind suiting brand

Reid and Taylor STP
Segment

Elite segment men belonging to SEC A class

Target group

Premium segment

Positioning

Styling the world's elite for over 170 years

Reid and Taylor SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reid and Taylor. Strengths are:

1. A premium segment brand dedicated to the elite class
2.Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore

3. Premium fashion and international fashion also available as a product portfolio with the brand.
4. Film celebrities as a brand ambassador makes the brand very popular

5. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label

6. A history of over 170 years makes the brand very strong
7. Brand building through effective marketing and advertising

Weaknesses

Here are the weaknesses in the Reid and Taylor SWOT Analysis:

1. Women clothing is not available with the brand, which can be a huge segment
2. Global availability is restricted as compared to leading international players

Opportunities

Following are the Opportunities in Reid and Taylor SWOT Analysis:

1.Consistent growth over years

2.Large and growing market

3. Global expansion would give more opportunities for brand to grow

Threats

The threats in the SWOT Analysis of Reid and Taylor are as mentioned:

1.Other brands offer more styles and cuts

2. Similar products available in other brands thus switching cost is less.

3. Local market also poses risk

Reid and Taylor Competition
Competitors

Below are the top 4 Reid and Taylor competitors:

1. Raymond

2. Arrow

3. Louis Phillipe
4. Belmonte

The brandguide table above concludes the Reid and Taylor SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reid and Taylor. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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