Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Reid and Taylor analyses the brand by its strengths, weaknesses, opportunities & threats. In Reid and Taylor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Reid and Taylor to benchmark its business & performance as compared to the competitors. Reid and Taylor is one of the leading brands in the lifestyle and retail sector.
The article below lists the Reid and Taylor SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reid and Taylor competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the finest and top of the mind suiting brand
Reid and Taylor STP
Elite segment men belonging to SEC A class
Styling the world's elite for over 170 years
SWOT Analysis of Reid and Taylor
For Reid and Taylor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Reid and Taylor SWOT Analysis:
Reid and Taylor Strengths
The strengths of Reid and Taylor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reid and Taylor :
1. A premium segment brand dedicated to the elite class 2.Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore
3. Premium fashion and international fashion also available as a product portfolio with the brand. 4. Film celebrities as a brand ambassador makes the brand very popular
5. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label
6. A history of over 170 years makes the brand very strong 7. Brand building through effective marketing and advertising
Reid and Taylor Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reid and Taylor SWOT Analysis:
1. Women clothing is not available with the brand, which can be a huge segment 2. Global availability is restricted as compared to leading international players
Reid and Taylor Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reid and Taylor SWOT Analysis:
1.Consistent growth over years
2.Large and growing market
3. Global expansion would give more opportunities for brand to grow
Reid and Taylor Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reid and Taylor are as mentioned:
1.Other brands offer more styles and cuts
2. Similar products available in other brands thus switching cost is less.
3. Local market also poses risk
Reid and Taylor Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Reid and Taylor:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reid and Taylor. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute