Louis Philippe SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 10817
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SWOT Analysis of Louis Philippe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Philippe

Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

The upper crest

Usp

Symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent

Louis Philippe STP

Segment

Men who prefer luxury formal wear

Target group

Urban men upper class and upper middle class

Positioning

For the style-conscious contemporary male.

Louis Philippe SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Louis Philippe. Strengths are:

1. Synonymous with premium, international men’s fashion
2. Louis Philippe is a brand leader in formal and quasi-formal wear.

3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores
4. Designs are inspired by the latest global trends
5. Good advertising and brand visibility

Weaknesses

Here are the weaknesses of Louis Philippe :

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Opportunities

Following are the Opportunities of Louis Philippe :

1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
2. Global expansion would offer more opportunities

Threats

The threats of Louis Philippe are as mentioned :

1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the switching cost very less

Louis Philippe Competition

Competitors

Below are the 3 main Louis Philippe competitors :

1.Raymond Limited

2.Reid and Taylor

3.Belmonte


The brandguide table above concludes the Louis Philippe SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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