Louis Philippe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Louis Philippe analyses the brand by its strengths, weaknesses, opportunities & threats. In Louis Philippe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Louis Philippe to benchmark its business & performance as compared to the competitors. Louis Philippe is one of the leading brands in the lifestyle and retail sector.

The article below lists the Louis Philippe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Louis Philippe SWOT Analysis:

SWOT Analysis of Louis Philippe

For Louis Philippe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Louis Philippe Strengths

The strengths of Louis Philippe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Louis Philippe :

1. Synonymous with premium, international men’s fashion
2. Louis Philippe is a brand leader in formal and quasi-formal wear.

3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores
4. Designs are inspired by the latest global trends
5. Good advertising and brand visibility

Louis Philippe Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Louis Philippe SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


Louis Philippe Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Louis Philippe SWOT Analysis:

1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
2. Global expansion would offer more opportunities

Louis Philippe Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Louis Philippe are as mentioned:

1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the switching cost very less


Louis Philippe Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Louis Philippe:

1.Raymond Limited

2.Reid and Taylor

3.Belmonte

Hence this concludes the Louis Philippe SWOT analysis.

Continue reading more about the brand/company.

About Louis Philippe

Louis Philippe Overview
Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

The upper crest

Usp

Symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent

Louis Philippe STP
Segmentation

Men who prefer luxury formal wear

Target group

Urban men upper class and upper middle class

Positioning

For the style-conscious contemporary male.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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