Louis Philippe SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Louis Philippe analyses the brand by its strengths, weaknesses, opportunities & threats. In Louis Philippe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Louis Philippe to benchmark its business & performance as compared to the competitors. Louis Philippe is one of the leading brands in the lifestyle and retail sector.

The table below lists the Louis Philippe SWOT (Strengths, Weaknesses, Opportunities, Threats), top Louis Philippe competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Louis Philippe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Louis Philippe Brand Analysis
Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

The upper crest

Usp

Symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent

Louis Philippe STP
Segment

Men who prefer luxury formal wear

Target group

Urban men upper class and upper middle class

Positioning

For the style-conscious contemporary male.

SWOT Analysis of Louis Philippe
Louis Philippe Strengths

Below are the Strengths in the SWOT Analysis of Louis Philippe:

1. Synonymous with premium, international men’s fashion
2. Louis Philippe is a brand leader in formal and quasi-formal wear.

3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores
4. Designs are inspired by the latest global trends
5. Good advertising and brand visibility

Louis Philippe Weaknesses

Here are the weaknesses in the Louis Philippe SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Louis Philippe Opportunities

Following are the Opportunities in Louis Philippe SWOT Analysis:

1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
2. Global expansion would offer more opportunities

Louis Philippe Threats

The threats in the SWOT Analysis of Louis Philippe are as mentioned:

1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the switching cost very less

Louis Philippe Competition
Louis Philippe Competitors

Below are the top 3 competitors of Louis Philippe:

1.Raymond Limited

2.Reid and Taylor

3.Belmonte


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Louis Philippe. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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