Louis Philippe SWOT Analysis, Competitors & USP

Madura Fashion & Lifestyle (Aditya Birla group)

Apparel and accessories

Lifestyle and Retail

The upper crest

Symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent

Men who prefer luxury formal wear

Urban men upper class and upper middle class

For the style-conscious contemporary male.

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Louis Philippe. Strengths are:

1. Synonymous with premium, international men’s fashion
2. Louis Philippe is a brand leader in formal and quasi-formal wear.

3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores
4. Designs are inspired by the latest global trends
5. Good advertising and brand visibility

Here are the weaknesses in the Louis Philippe SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Following are the Opportunities in Louis Philippe SWOT Analysis:

1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
2. Global expansion would offer more opportunities

The threats in the SWOT Analysis of Louis Philippe are as mentioned:

1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the switching cost very less

Below are the top 3 Louis Philippe competitors:

1.Raymond Limited

2.Reid and Taylor

3.Belmonte