Louis Philippe SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Louis Philippe covering strengths, weaknesses, opportunities and threats.

Louis Philippe Strengths

  1. Synonymous with premium, international men’s fashion
  2.  Louis Philippe is a brand leader in formal and quasi-formal wear.
  3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores
  4. Designs are inspired by the latest global trends
  5. Good advertising and brand visibility

Above are the strengths in the SWOT Analysis of Louis Philippe. The strengths of Louis Philippe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Louis Philippe Weaknesses

  1. Global penetration is limited as compared to a few other international brands
  2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

These were the weaknesses in the Louis Philippe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Louis Philippe Opportunities

  1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
  2. Global expansion would offer more opportunities

Above we covered the opportunities in Louis Philippe SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Louis Philippe Threats

  1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the switching cost very less

The threats in the SWOT Analysis of Louis Philippe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Louis Philippe SWOT analysis.

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About Louis Philippe

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Louis Philippe Overview
Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

The upper crest

Usp

Symbolizes elegance, class, status, and a lifestyle that is distinctly majestic and opulent

Louis Philippe STP
Segmentation

Men who prefer luxury formal wear

Target group

Urban men upper class and upper middle class

Positioning

For the style-conscious contemporary male.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Louis Philippe. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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