Madura Fashion & Lifestyle SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Madura Fashion & Lifestyle analyses the brand by its strengths, weaknesses, opportunities & threats. In Madura Fashion & Lifestyle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Madura Fashion & Lifestyle to benchmark its business & performance as compared to the competitors. Madura Fashion & Lifestyle is one of the leading brands in the lifestyle and retail sector.

The article below lists the Madura Fashion & Lifestyle SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Madura Fashion & Lifestyle SWOT Analysis:

SWOT Analysis of Madura Fashion & Lifestyle

For Madura Fashion & Lifestyle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Madura Fashion & Lifestyle Strengths

The strengths of Madura Fashion & Lifestyle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Madura Fashion & Lifestyle :

1. Varieties of popular brands are available
2. Caters to all types of clothing
3. Premium fashion and international fashion is also available
4. The brand is a winner of various prestigious awards throughout years

5. A good Brand Equity by Madura Garments is major Strength
6. More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets

Madura Fashion & Lifestyle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Madura Fashion & Lifestyle SWOT Analysis:

1.Global penetration is limited as compared to international leading brands
2.Sub Brands are similar thus they might not know the difference in each brand’s product offering


Madura Fashion & Lifestyle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Madura Fashion & Lifestyle SWOT Analysis:

1. High growth in the industry as well as spending income increasing
2. International fashion styles accepted globally
3. Tie-up and association with global brands for better global reach

Madura Fashion & Lifestyle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Madura Fashion & Lifestyle are as mentioned:

1. Internal competition among brands is a serious threat
2. External competition and price wars decrease the switching cost for a customer
3.Fashion evolving everyday is a major threat


Madura Fashion & Lifestyle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Madura Fashion & Lifestyle:

1.Arrow
2.Belmonte
3.Reid and Taylor

Hence this concludes the Madura Fashion & Lifestyle SWOT analysis.

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About Madura Fashion & Lifestyle

Madura Fashion & Lifestyle Overview
Parent company

Aditya Birla group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Get out of the box; Dont wear uniforms to work

Usp

Well known and trusted brand since decades

Madura Fashion & Lifestyle STP
Segmentation

People looking for style, attitude, luxury and comfort

Target group

Age group 20-50 belonging to upper class and middle class

Positioning

Madura Fashion and Lifestyle position themselves as a name that is synonymous with panache and modernity

Madura Fashion & Lifestyle Product Portfolio
Brands

1. Allen Solly
2. Louis Philippe
3.
Peter England

The above mentioned brands are the prominent products under the Madura Fashion & Lifestyle product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Madura Fashion & Lifestyle. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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