Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Madura Fashion & Lifestyle analyses the brand by its strengths, weaknesses, opportunities & threats. In Madura Fashion & Lifestyle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Madura Fashion & Lifestyle to benchmark its business & performance as compared to the competitors. Madura Fashion & Lifestyle is one of the leading brands in the lifestyle and retail sector.
The table below lists the Madura Fashion & Lifestyle SWOT (Strengths, Weaknesses, Opportunities, Threats), top Madura Fashion & Lifestyle competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The above mentioned brands are the prominent products under the Madura Fashion & Lifestyle product portfolio.
SWOT Analysis of Madura Fashion & Lifestyle
Madura Fashion & Lifestyle Strengths
Below are the Strengths in the SWOT Analysis of Madura Fashion & Lifestyle:
1. Varieties of popular brands are available 2. Caters to all types of clothing 3. Premium fashion and international fashion is also available 4. The brand is a winner of various prestigious awards throughout years
5. A good Brand Equity by Madura Garments is major Strength 6. More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets
Madura Fashion & Lifestyle Weaknesses
Here are the weaknesses in the Madura Fashion & Lifestyle SWOT Analysis:
1.Global penetration is limited as compared to international leading brands 2.Sub Brands are similar thus they might not know the difference in each brand’s product offering
Madura Fashion & Lifestyle Opportunities
Following are the Opportunities in Madura Fashion & Lifestyle SWOT Analysis:
1. High growth in the industry as well as spending income increasing 2. International fashion styles accepted globally 3. Tie-up and association with global brands for better global reach
Madura Fashion & Lifestyle Threats
The threats in the SWOT Analysis of Madura Fashion & Lifestyle are as mentioned:
1. Internal competition among brands is a serious threat 2. External competition and price wars decrease the switching cost for a customer 3.Fashion evolving everyday is a major threat
Madura Fashion & Lifestyle Competition
Madura Fashion & Lifestyle Competitors
Below are the top 3 competitors of Madura Fashion & Lifestyle:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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