Madura Fashion & Lifestyle SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6920

SWOT analysis of Madura Fashion & Lifestyle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Madura Fashion & Lifestyle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Madura Fashion & Lifestyle to benchmark its business & performance as compared to the competitors and industry. Madura Fashion & Lifestyle is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Madura Fashion & Lifestyle competitors and elaborates Madura Fashion & Lifestyle market segmentation, target group, positioning & Unique Selling Proposition (USP).

Madura Fashion & Lifestyle SWOT, Competitors, Marketing STP & Brand analysis Table
Madura Fashion & Lifestyle Brand Analysis
Parent company

Aditya Birla group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Get out of the box; Dont wear uniforms to work

Usp

Well known and trusted brand since decades

Madura Fashion & Lifestyle STP
Segment

People looking for style, attitude, luxury and comfort

Target group

Age group 20-50 belonging to upper class and middle class

Positioning

Madura Fashion and Lifestyle position themselves as a name that is synonymous with panache and modernity

Madura Fashion & Lifestyle Product Portfolio
Brands

1. Allen Solly
2. Louis Philippe
3.
Peter England

The above mentioned brands are the prominent products under the Madura Fashion & Lifestyle product portfolio.

Madura Fashion & Lifestyle SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Madura Fashion & Lifestyle. Strengths are:

1. Varieties of popular brands are available
2. Caters to all types of clothing
3. Premium fashion and international fashion is also available
4. The brand is a winner of various prestigious awards throughout years

5. A good Brand Equity by Madura Garments is major Strength
6. More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets

Weaknesses

Here are the weaknesses in the Madura Fashion & Lifestyle SWOT Analysis:

1.Global penetration is limited as compared to international leading brands
2.Sub Brands are similar thus they might not know the difference in each brand’s product offering

Opportunities

Following are the Opportunities in Madura Fashion & Lifestyle SWOT Analysis:

1. High growth in the industry as well as spending income increasing
2. International fashion styles accepted globally
3. Tie-up and association with global brands for better global reach

Threats

The threats in the SWOT Analysis of Madura Fashion & Lifestyle are as mentioned:

1. Internal competition among brands is a serious threat
2. External competition and price wars decrease the switching cost for a customer
3.Fashion evolving everyday is a major threat

Madura Fashion & Lifestyle Competition
Competitors

Below are the top 3 Madura Fashion & Lifestyle competitors:

1.Arrow
2.Belmonte
3.Reid and Taylor

The brandguide table above concludes the Madura Fashion & Lifestyle SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Madura Fashion & Lifestyle. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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