Published in Lifestyle and Retail category by MBA Skool Team
Madura Fashion & Lifestyle is one of the leading brands in the lifestyle and retail sector. Madura Fashion & Lifestyle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Madura Fashion & Lifestyle:
Premium fashion and international fashion is also available
The brand is a winner of various prestigious awards throughout years
A good Brand Equity by Madura Garments is major Strength
More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets
Above are the strengths in the SWOT Analysis of Madura Fashion & Lifestyle. The strengths of Madura Fashion & Lifestyle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Madura Fashion & Lifestyle Weaknesses
Global penetration is limited as compared to international leading brands
Sub Brands are similar thus they might not know the difference in each brand’s product offering
These were the weaknesses in the Madura Fashion & Lifestyle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Madura Fashion & Lifestyle Opportunities
High growth in the industry as well as spending income increasing
International fashion styles accepted globally
Tie-up and association with global brands for better global reach
Above we covered the opportunities in Madura Fashion & Lifestyle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Madura Fashion & Lifestyle Threats
Internal competition among brands is a serious threat
External competition and price wars decrease the switching cost for a customer
Fashion evolving everyday is a major threat
The threats in the SWOT Analysis of Madura Fashion & Lifestyle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The above mentioned brands are the prominent products under the Madura Fashion & Lifestyle product portfolio.
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