Madura Fashion & Lifestyle SWOT Analysis

Madura Fashion & Lifestyle SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Madura Fashion & Lifestyle, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Madura Fashion & Lifestyle is one of the leading brands in the lifestyle and retail sector. The article below lists the Madura Fashion & Lifestyle SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Madura Fashion & Lifestyle

For Madura Fashion & Lifestyle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Madura Fashion & Lifestyle Strengths

The strengths of Madura Fashion & Lifestyle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Madura Fashion & Lifestyle :

1. Varieties of popular brands are available
2. Caters to all types of clothing
3. Premium fashion and international fashion is also available
4. The brand is a winner of various prestigious awards throughout years

5. A good Brand Equity by Madura Garments is major Strength
6. More than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets

Madura Fashion & Lifestyle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Madura Fashion & Lifestyle SWOT Analysis:

1.Global penetration is limited as compared to international leading brands
2.Sub Brands are similar thus they might not know the difference in each brand’s product offering

Madura Fashion & Lifestyle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Madura Fashion & Lifestyle SWOT Analysis:

1. High growth in the industry as well as spending income increasing
2. International fashion styles accepted globally
3. Tie-up and association with global brands for better global reach

Madura Fashion & Lifestyle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Madura Fashion & Lifestyle are as mentioned:

1. Internal competition among brands is a serious threat
2. External competition and price wars decrease the switching cost for a customer
3.Fashion evolving everyday is a major threat

Madura Fashion & Lifestyle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Madura Fashion & Lifestyle:

1.Arrow
2.Belmonte
3.Reid and Taylor

Hence this concludes the Madura Fashion & Lifestyle SWOT analysis.

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About Madura Fashion & Lifestyle

Madura Fashion & Lifestyle Overview
Parent company	Aditya Birla group
Category	Apparel and accessories
Sector	Lifestyle and Retail
Tagline/ slogan	Get out of the box; Dont wear uniforms to work
Usp	Well known and trusted brand since decades
Madura Fashion & Lifestyle STP
Segmentation	People looking for style, attitude, luxury and comfort
Target group	Age group 20-50 belonging to upper class and middle class
Positioning	Madura Fashion and Lifestyle position themselves as a name that is synonymous with panache and modernity
Madura Fashion & Lifestyle Product Portfolio
Brands	1. Allen Solly 2. Louis Philippe 3. Peter England The above mentioned brands are the prominent products under the Madura Fashion & Lifestyle product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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