SWOT Analysis of Champion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Champion |
|
Parent Company |
HanesBrands Inc |
Category |
Apparel and accessories |
Sector |
|
Tagline/ Slogan |
It takes a little more to make a champion |
USP |
Superior product performance, good quality and competitive price |
Champion STP |
|
Segment |
Sports enthusiasts looking for complete outfit for sports |
Target Group |
Urban men, women and children from middle and upper-middle class |
Positioning |
Exceptional quality and comfort provided to make players win |
Champion SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Champion : 1. Financially strong company and Strong value chain 2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing 3. Most competitive price and high quality 4. Strong research and development team 5. Sponsored many sports teams and events in football, racing etc 6. Wide Spectrum of sports products 7. Excellent advertising and branding |
Weaknesses |
1. Tough competition from other sports brands which have a high market share. 2. Weak Penetration into the global markets compared to some other apparel brands |
Opportunities |
1. Expand to more international countries and markets 2. Tie-ups with sports teams and players would help in establishing ore brand value 3. Diversification of products such as sweaters and polos |
Threats |
1.Price war with direct cheaper competitors 2.Changing customer preferences 3. Continued innovation by other brands with the use of new technologies 4. maintaining good quality with low price |
Champion Competition |
|
Competitors |
Below are the 5 main Champion competitors : 1. Columbia sportswear 2. Ashworth 3. Nike 4. Adidas 5. Reebok |
The brandguide table above concludes the Champion SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Champion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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