Champion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Champion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Champion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Champion to benchmark its business & performance as compared to the competitors and industry. As of 2020, Champion is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Champion competitors and includes Champion target market, segmentation, positioning & Unique Selling Proposition (USP).

Champion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Champion Brand Analysis
Parent Company

HanesBrands Inc


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

It takes a little more to make a champion


Superior product performance, good quality and competitive price

Champion STP
Champion Segmentation

Sports enthusiasts looking for complete outfit for sports

Champion Target Market

Urban men, women and children from middle and upper-middle class

Champion Positioning

Exceptional quality and comfort provided to make players win

Champion SWOT Analysis
Champion Strengths

Below are the Strengths in the SWOT Analysis of Champion:

1. Financially strong company and Strong value chain

2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing

3. Most competitive price and high quality

4. Strong research and development team

5. Sponsored many sports teams and events in football, racing etc

6. Wide Spectrum of sports products

7. Excellent advertising and branding

Champion Weaknesses

Here are the weaknesses in the Champion SWOT Analysis:

1. Tough competition from other sports brands which have a high market share.

2. Weak Penetration into the global markets compared to some other apparel brands

Champion Opportunities

Following are the Opportunities in Champion SWOT Analysis:

1. Expand to more international countries and markets

2. Tie-ups with sports teams and players would help in establishing ore brand value

3. Diversification of products such as sweaters and polos

Champion Threats

The threats in the SWOT Analysis of Champion are as mentioned:

1.Price war with direct cheaper competitors

2.Changing customer preferences

3. Continued innovation by other brands with the use of new technologies

4. maintaining good quality with low price

Champion Competition

Below are the top 5 Champion competitors:

1. Columbia sportswear

2. Ashworth

3. Nike

4. Adidas

5. Reebok

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Champion. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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