Champion SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Champion analyses the brand by its strengths, weaknesses, opportunities & threats. In Champion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Champion to benchmark its business & performance as compared to the competitors. Champion is one of the leading brands in the lifestyle and retail sector.

The article below lists the Champion SWOT (Strengths, Weaknesses, Opportunities, Threats), top Champion competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Champion

Champion Overview
Parent Company

HanesBrands Inc

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

It takes a little more to make a champion

USP

Superior product performance, good quality and competitive price

Champion STP
Segmentation

Sports enthusiasts looking for complete outfit for sports

Target Market

Urban men, women and children from middle and upper-middle class

Positioning

Exceptional quality and comfort provided to make players win

SWOT Analysis of Champion

For Champion, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Champion SWOT Analysis:

Champion Strengths

The strengths of Champion looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Champion :

1. Financially strong company and Strong value chain

2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing

3. Most competitive price and high quality

4. Strong research and development team

5. Sponsored many sports teams and events in football, racing etc

6. Wide Spectrum of sports products

7. Excellent advertising and branding

Champion Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Champion SWOT Analysis:

1. Tough competition from other sports brands which have a high market share.

2. Weak Penetration into the global markets compared to some other apparel brands


Champion Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Champion SWOT Analysis:

1. Expand to more international countries and markets

2. Tie-ups with sports teams and players would help in establishing ore brand value

3. Diversification of products such as sweaters and polos


Champion Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Champion are as mentioned:

1.Price war with direct cheaper competitors

2.Changing customer preferences

3. Continued innovation by other brands with the use of new technologies

4. maintaining good quality with low price

Champion Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Champion:

1. Columbia sportswear

2. Ashworth

3. Nike

4. Adidas

5. Reebok


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Champion. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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