Champion SWOT Analysis, Competitors & USP

HanesBrands Inc

Apparel and accessories

Lifestyle and Retail

It takes a little more to make a champion

Superior product performance, good quality and competitive price

Sports enthusiasts looking for complete outfit for sports

Urban men, women and children from middle and upper-middle class

Exceptional quality and comfort provided to make players win

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Champion. Strengths are:

1. Financially strong company and Strong value chain

2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing

3. Most competitive price and high quality

4. Strong research and development team

5. Sponsored many sports teams and events in football, racing etc

6. Wide Spectrum of sports products

7. Excellent advertising and branding

Here are the weaknesses in the Champion SWOT Analysis:

1. Tough competition from other sports brands which have a high market share.

2. Weak Penetration into the global markets compared to some other apparel brands

Following are the Opportunities in Champion SWOT Analysis:

1. Expand to more international countries and markets

2. Tie-ups with sports teams and players would help in establishing ore brand value

3. Diversification of products such as sweaters and polos

The threats in the SWOT Analysis of Champion are as mentioned:

1.Price war with direct cheaper competitors

2.Changing customer preferences

3. Continued innovation by other brands with the use of new technologies

4. maintaining good quality with low price

Below are the top 5 Champion competitors:

1. Columbia sportswear

2. Ashworth

3. Nike

4. Adidas

5. Reebok