Champion SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 10544

SWOT analysis of Champion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Champion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Champion to benchmark its business & performance as compared to the competitors and industry. Champion is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Champion competitors and elaborates Champion market segmentation, target group, positioning & Unique Selling Proposition (USP).

Champion SWOT, Competitors, Marketing STP & Brand analysis Table
Champion Brand Analysis
Parent Company

HanesBrands Inc


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

It takes a little more to make a champion


Superior product performance, good quality and competitive price

Champion STP

Sports enthusiasts looking for complete outfit for sports

Target Group

Urban men, women and children from middle and upper-middle class


Exceptional quality and comfort provided to make players win

Champion SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Champion. Strengths are:

1. Financially strong company and Strong value chain

2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing

3. Most competitive price and high quality

4. Strong research and development team

5. Sponsored many sports teams and events in football, racing etc

6. Wide Spectrum of sports products

7. Excellent advertising and branding


Here are the weaknesses in the Champion SWOT Analysis:

1. Tough competition from other sports brands which have a high market share.

2. Weak Penetration into the global markets compared to some other apparel brands


Following are the Opportunities in Champion SWOT Analysis:

1. Expand to more international countries and markets

2. Tie-ups with sports teams and players would help in establishing ore brand value

3. Diversification of products such as sweaters and polos


The threats in the SWOT Analysis of Champion are as mentioned:

1.Price war with direct cheaper competitors

2.Changing customer preferences

3. Continued innovation by other brands with the use of new technologies

4. maintaining good quality with low price

Champion Competition

Below are the top 5 Champion competitors:

1. Columbia sportswear

2. Ashworth

3. Nike

4. Adidas

5. Reebok

The brandguide table above concludes the Champion SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Champion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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