SWOT analysis of Champion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Champion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Champion to benchmark its business & performance as compared to the competitors and industry. As of 2020, Champion is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Champion competitors and includes Champion target market, segmentation, positioning & Unique Selling Proposition (USP).
| Champion Brand Analysis | |
|---|---|
| Parent Company |
HanesBrands Inc |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ Slogan |
It takes a little more to make a champion |
| USP |
Superior product performance, good quality and competitive price |
| Champion STP | |
| Champion Segmentation |
Sports enthusiasts looking for complete outfit for sports |
| Champion Target Market |
Urban men, women and children from middle and upper-middle class |
| Champion Positioning |
Exceptional quality and comfort provided to make players win |
| Champion SWOT Analysis | |
| Champion Strengths |
Below are the Strengths in the SWOT Analysis of Champion: 1. Financially strong company and Strong value chain 2. Innovative products like hoodies, reversible t-shirts, and breathable mesh clothing 3. Most competitive price and high quality 4. Strong research and development team 5. Sponsored many sports teams and events in football, racing etc 6. Wide Spectrum of sports products 7. Excellent advertising and branding |
| Champion Weaknesses |
Here are the weaknesses in the Champion SWOT Analysis: 1. Tough competition from other sports brands which have a high market share. 2. Weak Penetration into the global markets compared to some other apparel brands |
| Champion Opportunities |
Following are the Opportunities in Champion SWOT Analysis: 1. Expand to more international countries and markets 2. Tie-ups with sports teams and players would help in establishing ore brand value 3. Diversification of products such as sweaters and polos |
| Champion Threats |
The threats in the SWOT Analysis of Champion are as mentioned: 1.Price war with direct cheaper competitors 2.Changing customer preferences 3. Continued innovation by other brands with the use of new technologies 4. maintaining good quality with low price |
| Champion Competition | |
| Competitors |
Below are the top 5 Champion competitors: 1. Columbia sportswear 2. Ashworth 3. Nike 4. Adidas 5. Reebok |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Champion. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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