Austin Reed SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4338

SWOT analysis of Austin Reed analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Austin Reed SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Austin Reed to benchmark its business & performance as compared to the competitors and industry. Austin Reed is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Austin Reed competitors and elaborates Austin Reed market segmentation, target group, positioning & Unique Selling Proposition (USP).

Austin Reed SWOT, Competitors, Marketing STP & Brand analysis Table
Austin Reed Brand Analysis
Parent Company

Austin Reed Group PLC


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Quality tailoring; It’s just part of the Austin Reed service


Remarkable tailoring and a passion for quality without compromise

Austin Reed STP

Business and leisure clothing and other related products for men and women

Target Group

Urban men and women business executives from the upper-middle class


High quality, value-for-money ready-to-wear suits

Austin Reed SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Austin Reed. Strengths are:

1. It is an upmarket chain with over 70 retail outlets

2. Progressive brand that was both fashion-forward and classically elegant

3. Pioneer in Departmental format

4. Loyal Customer Base and high brand equity

5. Low risk & sturdy business model

6. Healthy financial position, low gearing

7. Presence across retail segments, lifestyle, value & specialty retailing


Here are the weaknesses in the Austin Reed SWOT Analysis:

1. Late foray into value retailing means tough competition
2. Despite all efforts, high possibility of brand switching due to many options


Following are the Opportunities in Austin Reed SWOT Analysis:

1.Expected growth in the organized retail to result in better footfall and conversion rates

2. Entry into tier 2 and tier 3 cities and global expansion

3. Collaboration with foreign players because of a national brand


The threats in the SWOT Analysis of Austin Reed are as mentioned:

1. Employee shortage and attrition due to rapid growth in retail sector.

2. Impact of slowdown in consumer spends to be felt on department stores

3. Opening up of economy for free entry of foreign players that is FDI

4. Competition from standalone specialty stores.

Austin Reed Competition

Below are the top 4 Austin Reed competitors:

1. BHS

2. Marks and Spencer

3. Moss Brothers

4. Greenwoods

The brandguide table above concludes the Austin Reed SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Austin Reed. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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