Austin Reed SWOT Analysis, Competitors & USP
SWOT analysis of Austin Reed analyses the brand by its strengths, weaknesses, opportunities & threats. In Austin Reed SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Austin Reed to benchmark its business & performance as compared to the competitors. Austin Reed is one of the leading brands in the lifestyle and retail sector.
The table below lists the Austin Reed SWOT (Strengths, Weaknesses, Opportunities, Threats), top Austin Reed competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Austin Reed Brand Analysis | |
|---|---|
| Parent Company |
Austin Reed Group PLC |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Quality tailoring; It’s just part of the Austin Reed service |
| USP |
Remarkable tailoring and a passion for quality without compromise |
| Austin Reed STP | |
| Segment |
Business and leisure clothing and other related products for men and women |
| Target Group |
Urban men and women business executives from the upper-middle class |
| Positioning |
High quality, value-for-money ready-to-wear suits |
| SWOT Analysis of Austin Reed | |
| Austin Reed Strengths |
Below are the Strengths in the SWOT Analysis of Austin Reed: 1. It is an upmarket chain with over 70 retail outlets 2. Progressive brand that was both fashion-forward and classically elegant 3. Pioneer in Departmental format 4. Loyal Customer Base and high brand equity 5. Low risk & sturdy business model 6. Healthy financial position, low gearing 7. Presence across retail segments, lifestyle, value & specialty retailing |
| Austin Reed Weaknesses |
Here are the weaknesses in the Austin Reed SWOT Analysis: 1. Late foray into value retailing means tough competition |
| Austin Reed Opportunities |
Following are the Opportunities in Austin Reed SWOT Analysis: 1.Expected growth in the organized retail to result in better footfall and conversion rates 2. Entry into tier 2 and tier 3 cities and global expansion 3. Collaboration with foreign players because of a national brand |
| Austin Reed Threats |
The threats in the SWOT Analysis of Austin Reed are as mentioned: 1. Employee shortage and attrition due to rapid growth in retail sector. 2. Impact of slowdown in consumer spends to be felt on department stores 3. Opening up of economy for free entry of foreign players that is FDI 4. Competition from standalone specialty stores. |
| Austin Reed Competition | |
| Austin Reed Competitors |
Below are the top 4 competitors of Austin Reed: 1. BHS 2. Marks and Spencer 3. Moss Brothers 4. Greenwoods |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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