Published in Lifestyle and Retail category by MBA Skool Team
Austin Reed is one of the leading brands in the lifestyle and retail sector. Austin Reed SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Austin Reed:
It is an upmarket chain with over 70 retail outlets
Progressive brand that was both fashion-forward and classically elegant
Pioneer in Departmental format
Loyal Customer Base and high brand equity
Low risk & sturdy business model
Healthy financial position, low gearing
Presence across retail segments, lifestyle, value & specialty retailing
Above are the strengths in the SWOT Analysis of Austin Reed. The strengths of Austin Reed looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Austin Reed Weaknesses
Late foray into value retailing means tough competition
Despite all efforts, high possibility of brand switching due to many options
These were the weaknesses in the Austin Reed SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Austin Reed Opportunities
Expected growth in the organized retail to result in better footfall and conversion rates
Entry into tier 2 and tier 3 cities and global expansion
Collaboration with foreign players because of a national brand
Above we covered the opportunities in Austin Reed SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Austin Reed Threats
Employee shortage and attrition due to rapid growth in retail sector.
Impact of slowdown in consumer spends to be felt on department stores
Opening up of economy for free entry of foreign players that is FDI
Competition from standalone specialty stores.
The threats in the SWOT Analysis of Austin Reed are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Austin Reed SWOT analysis.
Continue reading more about the brand/company.
About Austin Reed
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Quality tailoring; It’s just part of the Austin Reed service
Remarkable tailoring and a passion for quality without compromise
Austin Reed STP
Business and leisure clothing and other related products for men and women
Urban men and women business executives from the upper-middle class
High quality, value-for-money ready-to-wear suits
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Austin Reed. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute