Austin Reed SWOT Analysis, Competitors & USP

Austin Reed Group PLC

Apparel and Accessories

Lifestyle and Retail

Quality tailoring; It’s just part of the Austin Reed service

Remarkable tailoring and a passion for quality without compromise

Business and leisure clothing and other related products for men and women

Urban men and women business executives from the upper-middle class

High quality, value-for-money ready-to-wear suits

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Austin Reed. Strengths are:

1. It is an upmarket chain with over 70 retail outlets

2. Progressive brand that was both fashion-forward and classically elegant

3. Pioneer in Departmental format

4. Loyal Customer Base and high brand equity

5. Low risk & sturdy business model

6. Healthy financial position, low gearing

7. Presence across retail segments, lifestyle, value & specialty retailing

Here are the weaknesses in the Austin Reed SWOT Analysis:

1. Late foray into value retailing means tough competition
2. Despite all efforts, high possibility of brand switching due to many options

Following are the Opportunities in Austin Reed SWOT Analysis:

1.Expected growth in the organized retail to result in better footfall and conversion rates

2. Entry into tier 2 and tier 3 cities and global expansion

3. Collaboration with foreign players because of a national brand

The threats in the SWOT Analysis of Austin Reed are as mentioned:

1. Employee shortage and attrition due to rapid growth in retail sector.

2. Impact of slowdown in consumer spends to be felt on department stores

3. Opening up of economy for free entry of foreign players that is FDI

4. Competition from standalone specialty stores.

Below are the top 4 Austin Reed competitors:

1. BHS

2. Marks and Spencer

3. Moss Brothers

4. Greenwoods