Austin Reed SWOT Analysis, Competitors & USP

Austin Reed SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Austin Reed, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Austin Reed to benchmark its business & performance as compared to the competitors, and make strategic improvements. Austin Reed is one of the leading brands in the lifestyle and retail sector.

The article below lists the Austin Reed SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Austin Reed SWOT Analysis:

SWOT Analysis of Austin Reed

For Austin Reed, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Austin Reed Strengths

The strengths of Austin Reed looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Austin Reed :

1. It is an upmarket chain with over 70 retail outlets

2. Progressive brand that was both fashion-forward and classically elegant

3. Pioneer in Departmental format

4. Loyal Customer Base and high brand equity

5. Low risk & sturdy business model

6. Healthy financial position, low gearing

7. Presence across retail segments, lifestyle, value & specialty retailing

Austin Reed Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Austin Reed SWOT Analysis:

1. Late foray into value retailing means tough competition
2. Despite all efforts, high possibility of brand switching due to many options

Austin Reed Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Austin Reed SWOT Analysis:

1.Expected growth in the organized retail to result in better footfall and conversion rates

2. Entry into tier 2 and tier 3 cities and global expansion

3. Collaboration with foreign players because of a national brand

Austin Reed Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Austin Reed are as mentioned:

1. Employee shortage and attrition due to rapid growth in retail sector.

2. Impact of slowdown in consumer spends to be felt on department stores

3. Opening up of economy for free entry of foreign players that is FDI

4. Competition from standalone specialty stores.

Austin Reed Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Austin Reed:

1. BHS

2. Marks and Spencer

3. Moss Brothers

4. Greenwoods

Hence this concludes the Austin Reed SWOT analysis.

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About Austin Reed

Austin Reed Overview
Parent Company	Austin Reed Group PLC
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Quality tailoring; It’s just part of the Austin Reed service
USP	Remarkable tailoring and a passion for quality without compromise
Austin Reed STP
Segmentation	Business and leisure clothing and other related products for men and women
Target Market	Urban men and women business executives from the upper-middle class
Positioning	High quality, value-for-money ready-to-wear suits

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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