bebe Stores SWOT Analysis, Competitors & USP
SWOT analysis of bebe Stores analyses the brand by its strengths, weaknesses, opportunities & threats. In bebe Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like bebe Stores to benchmark its business & performance as compared to the competitors. bebe Stores is one of the leading brands in the lifestyle and retail sector.
The table below lists the bebe Stores SWOT (Strengths, Weaknesses, Opportunities, Threats), top bebe Stores competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| bebe Stores Brand Analysis | |
|---|---|
| Parent Company |
bebe Stores |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ Slogan |
Your destination for all things lifestyle |
| USP |
Unique, exceptional quality and provide contemporary fashion at competitive pricing |
| bebe Stores STP | |
| Segment |
Hip and trendy women with a very sophisticated mindset who follows latest fashion trends |
| Target Group |
Urban upper class young women |
| Positioning |
Contemporary , stylish women apparel and accessories which gives a hint of sensuality |
| SWOT Analysis of bebe Stores | |
| bebe Stores Strengths |
Below are the Strengths in the SWOT Analysis of bebe Stores: 1.Partnership with national and regional magazines to host events benefiting non-profit organizations 2. Approximately over 250 retail stores across countries 3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear 4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction 5. Unique target market with sophisticated and sensual concept 6. One of the well-known international brand 7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing 8. Excellent brand visibility and advertising |
| bebe Stores Weaknesses |
Here are the weaknesses in the bebe Stores SWOT Analysis: 1.Slightly higher priced and hence a premium choice in emerging economies |
| bebe Stores Opportunities |
Following are the Opportunities in bebe Stores SWOT Analysis: 1. Expansion of brands in emerging market, countries like India, South Korea, China 3. Product innovation to attract other segment |
| bebe Stores Threats |
The threats in the SWOT Analysis of bebe Stores are as mentioned: 1. Local market may offer similar product with less price by compromising on quality 4. Changing economic condition may impose restriction in spending of consumers 5. Customers are constantly looking for the best products at the lowest prices hence high brand switching |
| bebe Stores Competition | |
| bebe Stores Competitors |
Below are the top 4 competitors of bebe Stores: 1. Wet Seal 2. J Crew 3.Cache Inc 4. Smaller and privately held designers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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