bebe Stores SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of bebe Stores, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like bebe Stores to benchmark its business & performance as compared to the competitors, and make strategic improvements. bebe Stores is one of the leading brands in the lifestyle and retail sector.
The article below lists the bebe Stores SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the bebe Stores SWOT Analysis:
In this article:
For bebe Stores, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of bebe Stores looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of bebe Stores :
1.Partnership with national and regional magazines to host events benefiting non-profit organizations
2. Approximately over 250 retail stores across countries
3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear
4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction
5. Unique target market with sophisticated and sensual concept
6. One of the well-known international brand
7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing
8. Excellent brand visibility and advertising
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the bebe Stores SWOT Analysis:
1.Slightly higher priced and hence a premium choice in emerging economies
2. Presence of other international brands therefore high brand switching
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in bebe Stores SWOT Analysis:
1. Expansion of brands in emerging market, countries like India, South Korea, China
2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear
3. Product innovation to attract other segment
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of bebe Stores are as mentioned:
1. Local market may offer similar product with less price by compromising on quality
2. Changing consumer perception and demand
3.Idea can be easily copied hence more competition
4. Changing economic condition may impose restriction in spending of consumers
5. Customers are constantly looking for the best products at the lowest prices hence high brand switching
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of bebe Stores:
1. Wet Seal
2. J Crew
4. Smaller and privately held designers
Hence this concludes the bebe Stores SWOT analysis.
Continue reading more about the brand/company.
|bebe Stores Overview|
Apparel and accessories
Your destination for all things lifestyle
Unique, exceptional quality and provide contemporary fashion at competitive pricing
|bebe Stores STP|
Hip and trendy women with a very sophisticated mindset who follows latest fashion trends
Urban upper class young women
Contemporary , stylish women apparel and accessories which gives a hint of sensuality
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to bebe Stores. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us