bebe Stores SWOT Analysis, USP & Competitors

bebe Stores

Parent Company

bebe Stores

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Your destination for all things lifestyle

USP

Unique, exceptional quality and provide contemporary fashion at competitive pricing

bebe Stores STP

Segment

Hip and trendy women with a very sophisticated mindset who follows latest fashion trends

Target Group

Urban upper class young women

Positioning

Contemporary , stylish women apparel and accessories which gives a hint of sensuality

bebe Stores SWOT Analysis

Strengths

1.Partnership with national and regional magazines to host events benefiting non-profit organizations

2. Approximately over 250 retail stores across countries

3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear

4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction

5. Unique target market with sophisticated and sensual concept

6. One of the well-known international brand

7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing

8. Excellent brand visibility and advertising

Weaknesses

1.Slightly higher priced and hence a premium choice in emerging economies
2. Presence of other international brands therefore high brand switching

Opportunities

1. Expansion of brands in emerging market, countries like India, South Korea, China
2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear

3. Product innovation to attract other segment

Threats

1. Local market may offer similar product with less price by compromising on quality
2. Changing consumer perception and demand
3.Idea can be easily copied hence more competition

4. Changing economic condition may impose restriction in spending of consumers

5. Customers are constantly looking for the best products at the lowest prices hence high brand switching

bebe Stores Competition

Competitors

1. Wet Seal

2. J Crew

3.Cache Inc

4. Smaller and privately held designers