bebe Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

bebe Stores

Apparel and accessories

Lifestyle and Retail

Your destination for all things lifestyle

Unique, exceptional quality and provide contemporary fashion at competitive pricing

Hip and trendy women with a very sophisticated mindset who follows latest fashion trends

Urban upper class young women

Contemporary , stylish women apparel and accessories which gives a hint of sensuality

Below are the Strengths in the SWOT Analysis of bebe Stores:

1.Partnership with national and regional magazines to host events benefiting non-profit organizations

2. Approximately over 250 retail stores across countries

3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear

4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction

5. Unique target market with sophisticated and sensual concept

6. One of the well-known international brand

7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing

8. Excellent brand visibility and advertising

Here are the weaknesses in the bebe Stores SWOT Analysis:

1.Slightly higher priced and hence a premium choice in emerging economies
2. Presence of other international brands therefore high brand switching

Following are the Opportunities in bebe Stores SWOT Analysis:

1. Expansion of brands in emerging market, countries like India, South Korea, China
2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear

3. Product innovation to attract other segment

The threats in the SWOT Analysis of bebe Stores are as mentioned:

1. Local market may offer similar product with less price by compromising on quality
2. Changing consumer perception and demand
3.Idea can be easily copied hence more competition

4. Changing economic condition may impose restriction in spending of consumers

5. Customers are constantly looking for the best products at the lowest prices hence high brand switching

Below are the top 4 bebe Stores competitors:

1. Wet Seal

2. J Crew

3.Cache Inc

4. Smaller and privately held designers