bebe Stores SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of bebe Stores analyses the brand by its strengths, weaknesses, opportunities & threats. In bebe Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like bebe Stores to benchmark its business & performance as compared to the competitors. bebe Stores is one of the leading brands in the lifestyle and retail sector.

The table below lists the bebe Stores SWOT (Strengths, Weaknesses, Opportunities, Threats), top bebe Stores competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

bebe Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
bebe Stores Brand Analysis
Parent Company

bebe Stores


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Your destination for all things lifestyle


Unique, exceptional quality and provide contemporary fashion at competitive pricing

bebe Stores STP

Hip and trendy women with a very sophisticated mindset who follows latest fashion trends

Target Group

Urban upper class young women


Contemporary , stylish women apparel and accessories which gives a hint of sensuality

SWOT Analysis of bebe Stores
bebe Stores Strengths

Below are the Strengths in the SWOT Analysis of bebe Stores:

1.Partnership with national and regional magazines to host events benefiting non-profit organizations

2. Approximately over 250 retail stores across countries

3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear

4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction

5. Unique target market with sophisticated and sensual concept

6. One of the well-known international brand

7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing

8. Excellent brand visibility and advertising

bebe Stores Weaknesses

Here are the weaknesses in the bebe Stores SWOT Analysis:

1.Slightly higher priced and hence a premium choice in emerging economies
2. Presence of other international brands therefore high brand switching

bebe Stores Opportunities

Following are the Opportunities in bebe Stores SWOT Analysis:

1. Expansion of brands in emerging market, countries like India, South Korea, China
2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear

3. Product innovation to attract other segment

bebe Stores Threats

The threats in the SWOT Analysis of bebe Stores are as mentioned:

1. Local market may offer similar product with less price by compromising on quality
2. Changing consumer perception and demand
3.Idea can be easily copied hence more competition

4. Changing economic condition may impose restriction in spending of consumers

5. Customers are constantly looking for the best products at the lowest prices hence high brand switching

bebe Stores Competition
bebe Stores Competitors

Below are the top 4 competitors of bebe Stores:

1. Wet Seal

2. J Crew

3.Cache Inc

4. Smaller and privately held designers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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