bebe Stores SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6825

SWOT analysis of bebe Stores analyses the brand/company with its strengths, weaknesses, opportunities & threats. In bebe Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like bebe Stores to benchmark its business & performance as compared to the competitors and industry. bebe Stores is one of the leading brands in the lifestyle and retail sector. The table below also lists the top bebe Stores competitors and elaborates bebe Stores market segmentation, target group, positioning & Unique Selling Proposition (USP).

bebe Stores SWOT, Competitors, Marketing STP & Brand analysis Table
bebe Stores Brand Analysis
Parent Company

bebe Stores


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Your destination for all things lifestyle


Unique, exceptional quality and provide contemporary fashion at competitive pricing

bebe Stores STP

Hip and trendy women with a very sophisticated mindset who follows latest fashion trends

Target Group

Urban upper class young women


Contemporary , stylish women apparel and accessories which gives a hint of sensuality

bebe Stores SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of bebe Stores. Strengths are:

1.Partnership with national and regional magazines to host events benefiting non-profit organizations

2. Approximately over 250 retail stores across countries

3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear

4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction

5. Unique target market with sophisticated and sensual concept

6. One of the well-known international brand

7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing

8. Excellent brand visibility and advertising


Here are the weaknesses in the bebe Stores SWOT Analysis:

1.Slightly higher priced and hence a premium choice in emerging economies
2. Presence of other international brands therefore high brand switching


Following are the Opportunities in bebe Stores SWOT Analysis:

1. Expansion of brands in emerging market, countries like India, South Korea, China
2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear

3. Product innovation to attract other segment


The threats in the SWOT Analysis of bebe Stores are as mentioned:

1. Local market may offer similar product with less price by compromising on quality
2. Changing consumer perception and demand
3.Idea can be easily copied hence more competition

4. Changing economic condition may impose restriction in spending of consumers

5. Customers are constantly looking for the best products at the lowest prices hence high brand switching

bebe Stores Competition

Below are the top 4 bebe Stores competitors:

1. Wet Seal

2. J Crew

3.Cache Inc

4. Smaller and privately held designers

The brandguide table above concludes the bebe Stores SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to bebe Stores. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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