bebe Stores SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

bebe Stores SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of bebe Stores, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like bebe Stores to benchmark its business & performance as compared to the competitors, and make strategic improvements. bebe Stores is one of the leading brands in the lifestyle and retail sector.

The article below lists the bebe Stores SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the bebe Stores SWOT Analysis:

SWOT Analysis of bebe Stores

For bebe Stores, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

bebe Stores Strengths

The strengths of bebe Stores looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of bebe Stores :

1.Partnership with national and regional magazines to host events benefiting non-profit organizations

2. Approximately over 250 retail stores across countries

3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear

4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction

5. Unique target market with sophisticated and sensual concept

6. One of the well-known international brand

7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing

8. Excellent brand visibility and advertising

bebe Stores Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the bebe Stores SWOT Analysis:

1.Slightly higher priced and hence a premium choice in emerging economies
2. Presence of other international brands therefore high brand switching

bebe Stores Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in bebe Stores SWOT Analysis:

1. Expansion of brands in emerging market, countries like India, South Korea, China
2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear

3. Product innovation to attract other segment

bebe Stores Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of bebe Stores are as mentioned:

1. Local market may offer similar product with less price by compromising on quality
2. Changing consumer perception and demand
3.Idea can be easily copied hence more competition

4. Changing economic condition may impose restriction in spending of consumers

5. Customers are constantly looking for the best products at the lowest prices hence high brand switching

bebe Stores Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of bebe Stores:

1. Wet Seal

2. J Crew

3.Cache Inc

4. Smaller and privately held designers

Hence this concludes the bebe Stores SWOT analysis.

Continue reading more about the brand/company.

About bebe Stores

bebe Stores Overview
Parent Company

bebe Stores


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Your destination for all things lifestyle


Unique, exceptional quality and provide contemporary fashion at competitive pricing

bebe Stores STP

Hip and trendy women with a very sophisticated mindset who follows latest fashion trends

Target Market

Urban upper class young women


Contemporary , stylish women apparel and accessories which gives a hint of sensuality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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