SWOT analysis of Calvin Klein analyses the brand by its strengths, weaknesses, opportunities & threats. In Calvin Klein SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Calvin Klein to benchmark its business & performance as compared to the competitors. Calvin Klein is one of the leading brands in the lifestyle and retail sector.
The table below lists the Calvin Klein SWOT (Strengths, Weaknesses, Opportunities, Threats), top Calvin Klein competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Calvin Klein Brand Analysis | |
---|---|
Parent Company |
Phillips-Van Heusen |
Category |
Apparel and accessories |
Sector | |
Tagline/ Slogan |
Between Love and Madness lies obsession |
USP |
Comfort that wearer gets |
Calvin Klein STP | |
Segment |
Customers looking for high end best products, fashion conscious |
Target Group |
Urban upper class youth and business executives |
Positioning |
Rich and quality product for the rich |
SWOT Analysis of Calvin Klein | |
Calvin Klein Strengths |
Below are the Strengths in the SWOT Analysis of Calvin Klein: 1. Modern and minimalistic brand with excellent brand equity 2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc 3. Strong brand name and good marketing 4. Global distributed system is excellent and has a reach in over 21 countries 5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness |
Calvin Klein Weaknesses |
Here are the weaknesses in the Calvin Klein SWOT Analysis: 1. Products are expensive and premium which means limited target audience, and brand switching |
Calvin Klein Opportunities |
Following are the Opportunities in Calvin Klein SWOT Analysis: 1. Population growth, development and economic integration 2. Development of internet, and other mass media where brand penetration can happen 3. great opportunity in developing countries like India |
Calvin Klein Threats |
The threats in the SWOT Analysis of Calvin Klein are as mentioned: 1. Customer needs and changing perception |
Calvin Klein Competition | |
Calvin Klein Competitors |
Below are the top 6 competitors of Calvin Klein: 2. Ralph Lauren 3. Jockey 4. Hugo Boss 5. Donna Karen |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Calvin Klein. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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