Calvin Klein SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Calvin Klein analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Calvin Klein SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Calvin Klein to benchmark its business & performance as compared to the competitors and industry. As of 2020, Calvin Klein is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Calvin Klein competitors and includes Calvin Klein target market, segmentation, positioning & Unique Selling Proposition (USP).

Calvin Klein SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Calvin Klein Brand Analysis
Parent Company

Phillips-Van Heusen


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Between Love and Madness lies obsession


Comfort that wearer gets

Calvin Klein STP
Calvin Klein Segmentation

Customers looking for high end best products, fashion conscious

Calvin Klein Target Market

Urban upper class youth and business executives

Calvin Klein Positioning

Rich and quality product for the rich

Calvin Klein SWOT Analysis
Calvin Klein Strengths

Below are the Strengths in the SWOT Analysis of Calvin Klein:

1. Modern and minimalistic brand with excellent brand equity

2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc

3. Strong brand name and good marketing

4. Global distributed system is excellent and has a reach in over 21 countries

5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness

Calvin Klein Weaknesses

Here are the weaknesses in the Calvin Klein SWOT Analysis:

1. Products are expensive and premium which means limited target audience, and brand switching
2. Fake imitation and duplicate products are affecting sales

Calvin Klein Opportunities

Following are the Opportunities in Calvin Klein SWOT Analysis:

1. Population growth, development and economic integration

2. Development of internet, and other mass media where brand penetration can happen

3. great opportunity in developing countries like India

Calvin Klein Threats

The threats in the SWOT Analysis of Calvin Klein are as mentioned:

1. Customer needs and changing perception
2. Global factors like high tax implications, High inflation which affects buying behavior of consumer
3. Customers look for high quality with low price hence high chances of brand switching

Calvin Klein Competition

Below are the top 6 Calvin Klein competitors:

1.Tommy Hilfiger

2. Ralph Lauren

3. Jockey

4. Hugo Boss

5. Donna Karen

6. Giorgio Armani

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Calvin Klein. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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