Calvin Klein SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Phillips-Van Heusen

Apparel and accessories

Lifestyle and Retail

Between Love and Madness lies obsession

Comfort that wearer gets

Customers looking for high end best products, fashion conscious

Urban upper class youth and business executives

Rich and quality product for the rich

Below are the Strengths in the SWOT Analysis of Calvin Klein:

1. Modern and minimalistic brand with excellent brand equity

2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc

3. Strong brand name and good marketing

4. Global distributed system is excellent and has a reach in over 21 countries

5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness

Here are the weaknesses in the Calvin Klein SWOT Analysis:

1. Products are expensive and premium which means limited target audience, and brand switching
2. Fake imitation and duplicate products are affecting sales

Following are the Opportunities in Calvin Klein SWOT Analysis:

1. Population growth, development and economic integration

2. Development of internet, and other mass media where brand penetration can happen

3. great opportunity in developing countries like India

The threats in the SWOT Analysis of Calvin Klein are as mentioned:

1. Customer needs and changing perception
2. Global factors like high tax implications, High inflation which affects buying behavior of consumer
3. Customers look for high quality with low price hence high chances of brand switching

Below are the top 6 Calvin Klein competitors:

1.Tommy Hilfiger

2. Ralph Lauren

3. Jockey

4. Hugo Boss

5. Donna Karen

6. Giorgio Armani