Published in Lifestyle and Retail category by MBA Skool Team
Calvin Klein is one of the leading brands in the lifestyle and retail sector. Calvin Klein SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Calvin Klein:
Modern and minimalistic brand with excellent brand equity
Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc
Strong brand name and good marketing
Global distributed system is excellent and has a reach in over 21 countries
The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness
Above are the strengths in the SWOT Analysis of Calvin Klein. The strengths of Calvin Klein looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Calvin Klein Weaknesses
Products are expensive and premium which means limited target audience, and brand switching
Fake imitation and duplicate products are affecting sales
These were the weaknesses in the Calvin Klein SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Customers looking for high end best products, fashion conscious
Urban upper class youth and business executives
Rich and quality product for the rich
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