Calvin Klein SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 35956

SWOT analysis of Calvin Klein analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Calvin Klein SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Calvin Klein to benchmark its business & performance as compared to the competitors and industry. Calvin Klein is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Calvin Klein competitors and elaborates Calvin Klein market segmentation, target group, positioning & Unique Selling Proposition (USP).

Calvin Klein SWOT, Competitors, Marketing STP & Brand analysis Table
Calvin Klein Brand Analysis
Parent Company

Phillips-Van Heusen


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Between Love and Madness lies obsession


Comfort that wearer gets

Calvin Klein STP

Customers looking for high end best products, fashion conscious

Target Group

Urban upper class youth and business executives


Rich and quality product for the rich

Calvin Klein SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Calvin Klein. Strengths are:

1. Modern and minimalistic brand with excellent brand equity

2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc

3. Strong brand name and good marketing

4. Global distributed system is excellent and has a reach in over 21 countries

5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness


Here are the weaknesses in the Calvin Klein SWOT Analysis:

1. Products are expensive and premium which means limited target audience, and brand switching
2. Fake imitation and duplicate products are affecting sales


Following are the Opportunities in Calvin Klein SWOT Analysis:

1. Population growth, development and economic integration

2. Development of internet, and other mass media where brand penetration can happen

3. great opportunity in developing countries like India


The threats in the SWOT Analysis of Calvin Klein are as mentioned:

1. Customer needs and changing perception
2. Global factors like high tax implications, High inflation which affects buying behavior of consumer
3. Customers look for high quality with low price hence high chances of brand switching

Calvin Klein Competition

Below are the top 6 Calvin Klein competitors:

1.Tommy Hilfiger

2. Ralph Lauren

3. Jockey

4. Hugo Boss

5. Donna Karen

6. Giorgio Armani

The brandguide table above concludes the Calvin Klein SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Calvin Klein. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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