Published in Lifestyle and Retail category by MBA Skool Team
Coach is one of the leading brands in the lifestyle and retail sector. Coach SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coach:
Very well established brand image by good advertising
Headquarters at the Words high fashion capital- New York
Have been around since 1941 and have attracted customers to their designs since then
Multiple Channel and geographical coverage
They are located in 730 cities and have about 12000 employees
Product Innovation, Relevance andExcellent value
Above are the strengths in the SWOT Analysis of Coach. The strengths of Coach looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Too many different segments intowhich they have spread leading to low inventory turnover
Havnt been able to tap the growing economies which are a huge potential market
These were the weaknesses in the Coach SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Known for their exquisite and stylish leather goods
Women who have tastes in specialty items
Upper class segment of people with a high purchasing power
Making expensive and designer bags affordable all throughout the U.S.
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