Coach SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Coach analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coach SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coach to benchmark its business & performance as compared to the competitors and industry. As of 2020, Coach is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coach competitors and includes Coach target market, segmentation, positioning & Unique Selling Proposition (USP).

Coach SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coach Brand Analysis
Parent Company

Coach Inc.

Category

Apparels and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Give her Coach

USP

Known for their exquisite and stylish leather goods

Coach STP
Coach Segmentation

Women who have tastes in specialty items

Coach Target Market

Upper class segment of people with a high purchasing power

Coach Positioning

Making expensive and designer bags affordable all throughout the U.S.

Coach SWOT Analysis
Coach Strengths

Below are the Strengths in the SWOT Analysis of Coach:

1.They have artistic craftsmanship of leather goods
2. Perfectly depicted modern design
3. Very well established brand image by good advertising
4.Headquarters  at the Words high fashion capital- New York

5. Have been around since 1941 and have attracted customers to their designs since then

6.Multiple Channel and geographical coverage

7.They are located in 730 cities and have about 12000 employees

8. Product Innovation, Relevance and  Excellent value

Coach Weaknesses

Here are the weaknesses in the Coach SWOT Analysis:

1.Too many different segments into  which they have spread leading to  low inventory turnover
2.Havnt been able to tap the growing economies which are a huge potential market

Coach Opportunities

Following are the Opportunities in Coach SWOT Analysis:

1.Increasing online sales all over the world
2.A perfectly viable global expansion plan
3.New and improved marketing initiatives to attract consumers

Coach Threats

The threats in the SWOT Analysis of Coach are as mentioned:

1.Dealing with fake merchandise which is increasing day by day
2.Large amount of competition  in the luxury goods segment
3.Economic recessions and downturns affecting their sales

Coach Competition
Competitors

Below are the top 3 Coach competitors:

1.Dooney and Bourke
2.Louis Vuitton
3.Chanel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coach. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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