Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Coach analyses the brand by its strengths, weaknesses, opportunities & threats. In Coach SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Coach to benchmark its business & performance as compared to the competitors. Coach is one of the leading brands in the lifestyle and retail sector.
The table below lists the Coach SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coach competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Known for their exquisite and stylish leather goods
Women who have tastes in specialty items
Upper class segment of people with a high purchasing power
Making expensive and designer bags affordable all throughout the U.S.
SWOT Analysis of Coach
Below are the Strengths in the SWOT Analysis of Coach:
1.They have artistic craftsmanship of leather goods 2. Perfectly depicted modern design 3. Very well established brand image by good advertising 4.Headquarters at the Words high fashion capital- New York
5. Have been around since 1941 and have attracted customers to their designs since then
6.Multiple Channel and geographical coverage
7.They are located in 730 cities and have about 12000 employees
8. Product Innovation, Relevance and Excellent value
Here are the weaknesses in the Coach SWOT Analysis:
1.Too many different segments into which they have spread leading to low inventory turnover 2.Havnt been able to tap the growing economies which are a huge potential market
Following are the Opportunities in Coach SWOT Analysis:
1.Increasing online sales all over the world 2.A perfectly viable global expansion plan 3.New and improved marketing initiatives to attract consumers
The threats in the SWOT Analysis of Coach are as mentioned:
1.Dealing with fake merchandise which is increasing day by day 2.Large amount of competition in the luxury goods segment 3.Economic recessions and downturns affecting their sales
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coach. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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