Coach SWOT Analysis
Coach is one of the leading brands in the lifestyle and retail sector. Coach SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coach:
Quick Glance:
Coach Strengths
- They have artistic craftsmanship of leather goods
- Perfectly depicted modern design
- Very well established brand image by good advertising
- Headquarters at the Words high fashion capital- New York
- Have been around since 1941 and have attracted customers to their designs since then
- Multiple Channel and geographical coverage
- They are located in 730 cities and have about 12000 employees
- Product Innovation, Relevance andExcellent value
Above are the strengths in the SWOT Analysis of Coach. The strengths of Coach looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coach Weaknesses
- Too many different segments intowhich they have spread leading to low inventory turnover
- Havnt been able to tap the growing economies which are a huge potential market
These were the weaknesses in the Coach SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Coach Opportunities
- Increasing online sales all over the world
- A perfectly viable global expansion plan
- New and improved marketing initiatives to attract consumers
Above we covered the opportunities in Coach SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Coach Threats
- Dealing with fake merchandise which is increasing day by day
- Large amount of competitionin the luxury goods segment
- Economic recessions and downturns affecting their sales
The threats in the SWOT Analysis of Coach are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Coach SWOT analysis.
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About Coach
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Coach Overview | |
|---|---|
| Parent Company |
Coach Inc. |
| Category |
Apparels and Accessories |
| Sector | |
| Tagline/ Slogan |
Give her Coach |
| USP |
Known for their exquisite and stylish leather goods |
| Coach STP | |
| Segmentation |
Women who have tastes in specialty items |
| Target Market |
Upper class segment of people with a high purchasing power |
| Positioning |
Making expensive and designer bags affordable all throughout the U.S. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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