SWOT analysis of Coach analyses the brand by its strengths, weaknesses, opportunities & threats. In Coach SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Coach to benchmark its business & performance as compared to the competitors. Coach is one of the leading brands in the lifestyle and retail sector.
The table below lists the Coach SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coach competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Coach Brand Analysis | |
---|---|
Parent Company |
Coach Inc. |
Category |
Apparels and Accessories |
Sector | |
Tagline/ Slogan |
Give her Coach |
USP |
Known for their exquisite and stylish leather goods |
Coach STP | |
Segment |
Women who have tastes in specialty items |
Target Group |
Upper class segment of people with a high purchasing power |
Positioning |
Making expensive and designer bags affordable all throughout the U.S. |
SWOT Analysis of Coach | |
Coach Strengths |
Below are the Strengths in the SWOT Analysis of Coach: 1.They have artistic craftsmanship of leather goods 5. Have been around since 1941 and have attracted customers to their designs since then 6.Multiple Channel and geographical coverage 7.They are located in 730 cities and have about 12000 employees 8. Product Innovation, Relevance and Excellent value |
Coach Weaknesses |
Here are the weaknesses in the Coach SWOT Analysis: 1.Too many different segments into which they have spread leading to low inventory turnover |
Coach Opportunities |
Following are the Opportunities in Coach SWOT Analysis: 1.Increasing online sales all over the world |
Coach Threats |
The threats in the SWOT Analysis of Coach are as mentioned: 1.Dealing with fake merchandise which is increasing day by day |
Coach Competition | |
Coach Competitors |
Below are the top 3 competitors of Coach: 1.Dooney and Bourke |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coach. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us