Coach SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 15260

SWOT Analysis of Coach with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Coach Inc.


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Give her Coach


Known for their exquisite and stylish leather goods



Women who have tastes in specialty items

Target Group

Upper class segment of people with a high purchasing power


Making expensive and designer bags affordable all throughout the U.S.

SWOT Analysis


1.They have artistic craftsmanship of leather goods
2. Perfectly depicted modern design
3. Very well established brand image by good advertising
4.Headquarters  at the Words high fashion capital- New York

5. Have been around since 1941 and have attracted customers to their designs since then

6.Multiple Channel and geographical coverage

7.They are located in 730 cities and have about 12000 employees

8. Product Innovation, Relevance and  Excellent value


1.Too many different segments into  which they have spread leading to  low inventory turnover
2.Havnt been able to tap the growing economies which are a huge potential market


1.Increasing online sales all over the world
2.A perfectly viable global expansion plan
3.New and improved marketing initiatives to attract consumers


1.Dealing with fake merchandise which is increasing day by day
2.Large amount of competition  in the luxury goods segment
3.Economic recessions and downturns affecting their sales



1.Dooney and Bourke
2.Louis Vuitton

The table above concludes the Coach SWOT analysis along with its marketing and brand parameters.


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