Coach SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 18988

SWOT analysis of Coach analyses the brand/company with its strengths, weaknesses, opportunities & threats. Coach is one of the leading brands in the lifestyle and retail sector. In addition to SWOT Analysis, the table below also lists the top Coach competitors and elaborates Coach segmentation, targeting, positioning & USP.


Parent Company

Coach Inc.


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Give her Coach


Known for their exquisite and stylish leather goods

Coach STP


Women who have tastes in specialty items

Target Group

Upper class segment of people with a high purchasing power


Making expensive and designer bags affordable all throughout the U.S.

Coach SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coach. Strengths are:

1.They have artistic craftsmanship of leather goods
2. Perfectly depicted modern design
3. Very well established brand image by good advertising
4.Headquarters  at the Words high fashion capital- New York

5. Have been around since 1941 and have attracted customers to their designs since then

6.Multiple Channel and geographical coverage

7.They are located in 730 cities and have about 12000 employees

8. Product Innovation, Relevance and  Excellent value


Here are the weaknesses in the Coach SWOT Analysis:

1.Too many different segments into  which they have spread leading to  low inventory turnover
2.Havnt been able to tap the growing economies which are a huge potential market


Following are the Opportunities in Coach SWOT Analysis:

1.Increasing online sales all over the world
2.A perfectly viable global expansion plan
3.New and improved marketing initiatives to attract consumers


The threats in the SWOT Analysis of Coach are as mentioned:

1.Dealing with fake merchandise which is increasing day by day
2.Large amount of competition  in the luxury goods segment
3.Economic recessions and downturns affecting their sales

Coach Competition


Below are the top 3 Coach competitors:

1.Dooney and Bourke
2.Louis Vuitton

The brandguide table above concludes the Coach SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Coach. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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