Coach SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Coach Inc.

Apparels and Accessories

Lifestyle and Retail

Give her Coach

Known for their exquisite and stylish leather goods

Women who have tastes in specialty items

Upper class segment of people with a high purchasing power

Making expensive and designer bags affordable all throughout the U.S.

Below are the Strengths in the SWOT Analysis of Coach:

1.They have artistic craftsmanship of leather goods
2. Perfectly depicted modern design
3. Very well established brand image by good advertising
4.Headquarters  at the Words high fashion capital- New York

5. Have been around since 1941 and have attracted customers to their designs since then

6.Multiple Channel and geographical coverage

7.They are located in 730 cities and have about 12000 employees

8. Product Innovation, Relevance and  Excellent value

Here are the weaknesses in the Coach SWOT Analysis:

1.Too many different segments into  which they have spread leading to  low inventory turnover
2.Havnt been able to tap the growing economies which are a huge potential market

Following are the Opportunities in Coach SWOT Analysis:

1.Increasing online sales all over the world
2.A perfectly viable global expansion plan
3.New and improved marketing initiatives to attract consumers

The threats in the SWOT Analysis of Coach are as mentioned:

1.Dealing with fake merchandise which is increasing day by day
2.Large amount of competition  in the luxury goods segment
3.Economic recessions and downturns affecting their sales

Below are the top 3 Coach competitors:

1.Dooney and Bourke
2.Louis Vuitton
3.Chanel