Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Coach analyses the brand by its strengths, weaknesses, opportunities & threats. In Coach SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Coach to benchmark its business & performance as compared to the competitors. Coach is one of the leading brands in the lifestyle and retail sector.
The article below lists the Coach SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Coach SWOT Analysis:
For Coach, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Coach looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Coach :
1.They have artistic craftsmanship of leather goods 2. Perfectly depicted modern design 3. Very well established brand image by good advertising 4.Headquarters at the Words high fashion capital- New York
5. Have been around since 1941 and have attracted customers to their designs since then
6.Multiple Channel and geographical coverage
7.They are located in 730 cities and have about 12000 employees
8. Product Innovation, Relevance and Excellent value
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Coach SWOT Analysis:
1.Too many different segments into which they have spread leading to low inventory turnover 2.Havnt been able to tap the growing economies which are a huge potential market
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Coach SWOT Analysis:
1.Increasing online sales all over the world 2.A perfectly viable global expansion plan 3.New and improved marketing initiatives to attract consumers
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Coach are as mentioned:
1.Dealing with fake merchandise which is increasing day by day 2.Large amount of competition in the luxury goods segment 3.Economic recessions and downturns affecting their sales
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Coach:
Known for their exquisite and stylish leather goods
Women who have tastes in specialty items
Upper class segment of people with a high purchasing power
Making expensive and designer bags affordable all throughout the U.S.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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