Published in Lifestyle and Retail category by MBA Skool Team
Ed hardy is one of the leading brands in the lifestyle and retail sector. Ed hardy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ed hardy:
Don Ed Hardy’s designs (known as the Father of Tattoo) is the face of the brand
USP of having classic American Tattoo designs
Complete Market Coverage and good brand presence
Brand worn by over 5000 celebrities, athletes and musicians
Good branding and advertising
Good distribution through exclusive stores and retails in US
Above are the strengths in the SWOT Analysis of Ed hardy. The strengths of Ed hardy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ed hardy Weaknesses
Limited global penetration compared to some of the other bigger brands
Premium Pricing but less Novelty
Bargaining power of customers is high hence brand switching affects value
These were the weaknesses in the Ed hardy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ed hardy Opportunities
To diversify in not just American tattoos but in all types of tattoos
To make it a cult brand
Expansion into the European and Asian markets
Above we covered the opportunities in Ed hardy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ed hardy Threats
Tattoo art if not innovative faces a threat of being a passing fad
Changing consumer behavior
The threats in the SWOT Analysis of Ed hardy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ed hardy SWOT analysis.
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About Ed hardy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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