Ed hardy SWOT Analysis, Competitors & USP
SWOT analysis of Ed hardy analyses the brand by its strengths, weaknesses, opportunities & threats. In Ed hardy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ed hardy to benchmark its business & performance as compared to the competitors. Ed hardy is one of the leading brands in the lifestyle and retail sector.
The table below lists the Ed hardy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ed hardy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Ed hardy Brand Analysis | |
|---|---|
| Parent Company |
Iconix Brand Group |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Love kills Slowly |
| USP |
American Tattoo Designs by Godfather of Tattoo |
| Ed hardy STP | |
| Segment |
Elite group which loves tattoo art |
| Target Group |
Urban upper-middle and upper class youth |
| Positioning |
Vintage Tattoo Wear |
| SWOT Analysis of Ed hardy | |
| Ed hardy Strengths |
Below are the Strengths in the SWOT Analysis of Ed hardy: 1. Don Ed Hardy’s designs (known as the Father of Tattoo) is the face of the brand 4. Brand worn by over 5000 celebrities, athletes and musicians |
| Ed hardy Weaknesses |
Here are the weaknesses in the Ed hardy SWOT Analysis: 1.Limited global penetration compared to some of the other bigger brands 2.Premium Pricing but less Novelty 3. Bargaining power of customers is high hence brand switching affects value |
| Ed hardy Opportunities |
Following are the Opportunities in Ed hardy SWOT Analysis: 1.To diversify in not just American tattoos but in all types of tattoos |
| Ed hardy Threats |
The threats in the SWOT Analysis of Ed hardy are as mentioned: 1.Tattoo art if not innovative faces a threat of being a passing fad |
| Ed hardy Competition | |
| Ed hardy Competitors |
Below are the top 2 competitors of Ed hardy: 1.Affliction |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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