Ed hardy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Ed hardy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ed hardy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ed hardy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ed hardy is one of the leading brands in the lifestyle and retail sector.

The article below lists the Ed hardy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ed hardy SWOT Analysis:

SWOT Analysis of Ed hardy

For Ed hardy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ed hardy Strengths

The strengths of Ed hardy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ed hardy :

1. Don Ed Hardy’s designs (known as the Father of Tattoo) is the face of the brand
2. USP of having classic American Tattoo designs
3. Complete Market Coverage and good brand presence

4. Brand worn by over 5000 celebrities, athletes and musicians
5. Good branding and advertising
6. Good distribution through exclusive stores and retails in US

Ed hardy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ed hardy SWOT Analysis:

1.Limited global penetration compared to some of the other bigger brands

2.Premium Pricing but less Novelty

3. Bargaining power of customers is high hence brand switching affects value

Ed hardy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ed hardy SWOT Analysis:

1.To diversify in not just American tattoos but in all types of tattoos
2.To make it a cult brand 
3. Expansion into the European and Asian markets

Ed hardy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ed hardy are as mentioned:

1.Tattoo art if not innovative faces a threat of being a passing fad
2.Changing consumer behavior
3.Product Substitution

Ed hardy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Ed hardy:

2.Tap Out

Hence this concludes the Ed hardy SWOT analysis.

Continue reading more about the brand/company.

About Ed hardy

Ed hardy Overview
Parent Company

Iconix Brand Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Love kills Slowly


American Tattoo Designs by Godfather of Tattoo

Ed hardy STP

Elite group which loves tattoo art

Target Market

Urban upper-middle and upper class youth


Vintage Tattoo Wear

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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