Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Ed hardy analyses the brand by its strengths, weaknesses, opportunities & threats. In Ed hardy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ed hardy to benchmark its business & performance as compared to the competitors. Ed hardy is one of the leading brands in the lifestyle and retail sector.
The table below lists the Ed hardy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ed hardy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Ed hardy:
1. Don Ed Hardy’s designs (known as the Father of Tattoo) is the face of the brand 2. USP of having classic American Tattoo designs 3. Complete Market Coverage and good brand presence
4. Brand worn by over 5000 celebrities, athletes and musicians 5. Good branding and advertising 6. Good distribution through exclusive stores and retails in US
Ed hardy Weaknesses
Here are the weaknesses in the Ed hardy SWOT Analysis:
1.Limited global penetration compared to some of the other bigger brands
2.Premium Pricing but less Novelty
3. Bargaining power of customers is high hence brand switching affects value
Ed hardy Opportunities
Following are the Opportunities in Ed hardy SWOT Analysis:
1.To diversify in not just American tattoos but in all types of tattoos 2.To make it a cult brand 3. Expansion into the European and Asian markets
Ed hardy Threats
The threats in the SWOT Analysis of Ed hardy are as mentioned:
1.Tattoo art if not innovative faces a threat of being a passing fad 2.Changing consumer behavior 3.Product Substitution
Ed hardy Competition
Ed hardy Competitors
Below are the top 2 competitors of Ed hardy:
1.Affliction 2.Tap Out
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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