Ed hardy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Ed hardy analyses the brand by its strengths, weaknesses, opportunities & threats. In Ed hardy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ed hardy to benchmark its business & performance as compared to the competitors. Ed hardy is one of the leading brands in the lifestyle and retail sector.

The table below lists the Ed hardy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ed hardy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ed hardy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ed hardy Brand Analysis
Parent Company

Iconix Brand Group


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Love kills Slowly


American Tattoo Designs by Godfather of Tattoo

Ed hardy STP

Elite group which loves tattoo art

Target Group

Urban upper-middle and upper class youth


Vintage Tattoo Wear

SWOT Analysis of Ed hardy
Ed hardy Strengths

Below are the Strengths in the SWOT Analysis of Ed hardy:

1. Don Ed Hardy’s designs (known as the Father of Tattoo) is the face of the brand
2. USP of having classic American Tattoo designs
3. Complete Market Coverage and good brand presence

4. Brand worn by over 5000 celebrities, athletes and musicians
5. Good branding and advertising
6. Good distribution through exclusive stores and retails in US

Ed hardy Weaknesses

Here are the weaknesses in the Ed hardy SWOT Analysis:

1.Limited global penetration compared to some of the other bigger brands

2.Premium Pricing but less Novelty

3. Bargaining power of customers is high hence brand switching affects value

Ed hardy Opportunities

Following are the Opportunities in Ed hardy SWOT Analysis:

1.To diversify in not just American tattoos but in all types of tattoos
2.To make it a cult brand 
3. Expansion into the European and Asian markets

Ed hardy Threats

The threats in the SWOT Analysis of Ed hardy are as mentioned:

1.Tattoo art if not innovative faces a threat of being a passing fad
2.Changing consumer behavior
3.Product Substitution

Ed hardy Competition
Ed hardy Competitors

Below are the top 2 competitors of Ed hardy:

2.Tap Out

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ed hardy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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