Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Jockey analyses the brand by its strengths, weaknesses, opportunities & threats. In Jockey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Jockey to benchmark its business & performance as compared to the competitors. Jockey is one of the leading brands in the lifestyle and retail sector.
The table below lists the Jockey SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jockey competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Fun and Youthful way of thinking and Lifestyle choice
SWOT Analysis of Jockey
Below are the Strengths in the SWOT Analysis of Jockey:
1. Known as an established brand in inner wear, sleep wear for women, men and children 2. Established and trusted Brand Name globally 3. Jockey is a recognized trademark in 120 countries 4. Is an active corporate citizen 5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally 6. Popular advertising campaigns and good brand visibility
Here are the weaknesses in the Jockey SWOT Analysis:
1.Brand Name has to be protected and hence the costs increases 2. Competition from other popular brands means limited market share growth
Following are the Opportunities in Jockey SWOT Analysis:
1.Emerging markets are projected to have increasing sales in the lingerie sector 2.To take forward its jockey initiative as more number of people are becoming aware of their lingerie and nightwear
The threats in the SWOT Analysis of Jockey are as mentioned:
1.New entrants have a chance if they offer innovative designs and services 2.Intense Competition from existing players 3.Problem of imitation of designs in countries where property rights are not properly defined
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jockey. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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