Jockey SWOT Analysis

Jockey SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Jockey, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Jockey is one of the leading brands in the lifestyle and retail sector. The article below lists the Jockey SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Jockey

For Jockey, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Jockey Strengths

The strengths of Jockey looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Jockey :

1. Known as an established brand in inner wear, sleep wear for women, men and children
2. Established and trusted Brand Name globally
3. Jockey is a recognized trademark in 120 countries
4. Is an active corporate citizen
5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally
6. Popular advertising campaigns and good brand visibility

Jockey Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jockey SWOT Analysis:

1.Brand Name has to be protected and hence the costs increases
2. Competition from other popular brands means limited market share growth

Jockey Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jockey SWOT Analysis:

1.Emerging markets are projected to have increasing sales in the lingerie sector
2.To take forward its jockey initiative as more number of people are becoming aware of their lingerie and nightwear

Jockey Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jockey are as mentioned:

1.New entrants have a chance if they offer innovative designs and services
2.Intense Competition from existing players
3.Problem of imitation of designs in countries where property rights are not properly defined

Jockey Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Jockey:

1.Fruit of the Loom
2.Hanes
3. VIP innerwear
4. Amul Macho Innerwear

Hence this concludes the Jockey SWOT analysis.

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About Jockey

Jockey Overview
Parent Company	Jockey International
Category	Footwear and Apparel
Sector	Lifestyle and Retail
Tagline/ Slogan	Just Jockeying; Genuine Jockey
USP	Good Quality Innerwear Clothing
Jockey STP
Segmentation	Full Market Coverage
Target Market	Men, Women and kids of all age groups
Positioning	Fun and Youthful way of thinking and Lifestyle choice

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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