Jockey SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Jockey analyses the brand by its strengths, weaknesses, opportunities & threats. In Jockey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jockey to benchmark its business & performance as compared to the competitors. Jockey is one of the leading brands in the lifestyle and retail sector.

The table below lists the Jockey SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jockey competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jockey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jockey Brand Analysis
Parent Company

Jockey International

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Just Jockeying; Genuine Jockey

USP

Good Quality Innerwear Clothing

Jockey STP
Segment

Full Market Coverage

Target Group

Men, Women and kids of all age groups

Positioning

Fun and Youthful way of thinking and Lifestyle choice

SWOT Analysis of Jockey
Jockey Strengths

Below are the Strengths in the SWOT Analysis of Jockey:

1. Known as an established brand in inner wear, sleep wear for women, men and children
2. Established and trusted Brand Name globally
3. Jockey is a recognized trademark in 120 countries
4. Is an active corporate citizen
5. Popular top-of-the-mind brand available mostly at all multi-retail brand stores globally
6. Popular advertising campaigns and good brand visibility

Jockey Weaknesses

Here are the weaknesses in the Jockey SWOT Analysis:

1.Brand Name has to be protected and hence the costs increases
2. Competition from other popular brands means limited market share growth

Jockey Opportunities

Following are the Opportunities in Jockey SWOT Analysis:

1.Emerging markets are projected to have increasing sales in the lingerie sector
2.To take forward its jockey initiative as more number of people are becoming aware of their lingerie and nightwear

Jockey Threats

The threats in the SWOT Analysis of Jockey are as mentioned:

1.New entrants have a chance if they offer innovative designs and services
2.Intense Competition from existing players
3.Problem of imitation of designs in countries where property rights are not properly defined

Jockey Competition
Jockey Competitors

Below are the top 4 competitors of Jockey:

1.Fruit of the Loom
2.Hanes
3. VIP innerwear
4. Amul Macho Innerwear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jockey. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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