SWOT analysis of Gucci analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gucci SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Gucci to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gucci is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gucci competitors and includes Gucci target market, segmentation, positioning & Unique Selling Proposition (USP).
| Gucci Brand Analysis | |
|---|---|
| Parent Company |
Kering - Gucci Group (PPR) |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Quality Is remembered long after price is forgotten |
| USP |
Gucci is a leading in innovative luxury fashion brand |
| Gucci STP | |
| Gucci Segmentation |
Premium apparel and clothing |
| Gucci Target Market |
Middle aged, High Income, High status individuals |
| Gucci Positioning |
Gucci is projected as a sophisticated brand and Innovative |
| Gucci SWOT Analysis | |
| Gucci Strengths |
Below are the Strengths in the SWOT Analysis of Gucci: 1. Gucci has a strong Brand Image and brand equity 2. Gucci controls its distribution Channels effectively 3. Strong chain value with suppliers and retailers 4. There are more than 250 directly operated stores of Gucci 5. Has a huge product portfolio like apparel, clothing, wallets, watches etc 6. Gucci has partnered with UNICEF as a part of CSR initiative 7. Associations with automobile companies like Ford, General Motors, Fiat added brand value 8. Excellent advertising and marketing has made Gucci a top of the mind fashion brand |
| Gucci Weaknesses |
Here are the weaknesses in the Gucci SWOT Analysis: 1.Has to invest huge money in order to protect and maintain its brand image 2.Gucci has to face losses because of cheap fake imitations of the brand worldwide |
| Gucci Opportunities |
Following are the Opportunities in Gucci SWOT Analysis: 1. Gucci can tap emerging luxury markets in emerging economies like India and China 2. Creating competitive advantage in different business segments can be an opportunity for Gucci 3. To target the youth segment which stylish designs |
| Gucci Threats |
The threats in the SWOT Analysis of Gucci are as mentioned: 1. Extremely competitive segment means limited market share growth for Gucci 2. Product substitution is easily available 3. Being a global brand, it is vulnerable to global price fluctuations, recession etc |
| Gucci Competition | |
| Competitors |
Below are the top 11 Gucci competitors: 1. Chanel 3. Burberry 4. Ralph Lauren 5. Prada 6. Zara 8. Hugo Boss 10. Versace 11. Valentino S.P.A |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gucci. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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