Gucci SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Gucci analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gucci SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gucci to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gucci is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gucci competitors and includes Gucci target market, segmentation, positioning & Unique Selling Proposition (USP).

Gucci SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gucci Brand Analysis
Parent Company

Kering - Gucci Group (PPR)


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Quality Is remembered long after price is forgotten


Gucci is a leading in innovative luxury fashion brand

Gucci STP
Gucci Segmentation

Premium apparel and clothing

Gucci Target Market

Middle aged, High Income, High status individuals

Gucci Positioning

Gucci is projected as a sophisticated brand and Innovative

Gucci SWOT Analysis
Gucci Strengths

Below are the Strengths in the SWOT Analysis of Gucci:

1. Gucci has a strong Brand Image and brand equity

2. Gucci controls its distribution Channels effectively

3. Strong chain value with suppliers and retailers

4. There are more than 250 directly operated stores of Gucci 

5. Has a huge product portfolio like apparel, clothing, wallets, watches etc

6. Gucci has partnered with UNICEF as a part of CSR initiative

7. Associations with automobile companies like Ford, General Motors, Fiat added brand value

8. Excellent advertising and marketing has made Gucci a top of the mind fashion brand

Gucci Weaknesses

Here are the weaknesses in the Gucci SWOT Analysis:

1.Has to invest huge money in order to protect and maintain its brand image

2.Gucci has to face losses because of cheap fake imitations of the brand worldwide

Gucci Opportunities

Following are the Opportunities in Gucci SWOT Analysis:

1. Gucci can tap emerging luxury markets in emerging economies like India and China

2. Creating competitive advantage in different business segments can be an opportunity for Gucci

3. To target the youth segment which stylish designs

Gucci Threats

The threats in the SWOT Analysis of Gucci are as mentioned:

1. Extremely competitive segment means limited market share growth for Gucci

2. Product substitution is easily available

3. Being a global brand, it is vulnerable to global price fluctuations, recession etc

Gucci Competition

Below are the top 11 Gucci competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gucci. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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