Gucci SWOT Analysis, Competitors & USP

Gucci

Parent Company

Kering - Gucci Group (PPR)

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality Is remembered long after price is forgotten

USP

Gucci is a leading in innovative luxury fashion brand

Gucci STP

Segment

Premium apparel and clothing

Target Group

Middle aged, High Income, High status individuals

Positioning

Gucci is projected as a sophisticated brand and Innovative

Gucci SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gucci :

1. Gucci has a strong Brand Image and brand equity

2. Gucci controls its distribution Channels effectively

3. Strong chain value with suppliers and retailers

4. There are more than 250 directly operated stores of Gucci 

5. Has a huge product portfolio like apparel, clothing, wallets, watches etc

6. Gucci has partnered with UNICEF as a part of CSR initiative

7. Associations with automobile companies like Ford, General Motors, Fiat added brand value

8. Excellent advertising and marketing has made Gucci a top of the mind fashion brand

Weaknesses

1.Has to invest huge money in order to protect and maintain its brand image

2.Gucci has to face losses because of cheap fake imitations of the brand worldwide

Opportunities

1. Gucci can tap emerging luxury markets in emerging economies like India and China

2. Creating competitive advantage in different business segments can be an opportunity for Gucci

3. To target the youth segment which stylish designs

Threats

1. Extremely competitive segment means limited market share growth for Gucci

2. Product substitution is easily available

3. Being a global brand, it is vulnerable to global price fluctuations, recession etc

Gucci Competition

Competitors

Below are the 11 main Gucci competitors :

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A