Gucci SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 37319

SWOT analysis of Gucci analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gucci SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gucci to benchmark its business & performance as compared to the competitors and industry. Gucci is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Gucci competitors and elaborates Gucci market segmentation, target group, positioning & Unique Selling Proposition (USP).

Gucci SWOT, Competitors, Marketing STP & Brand analysis Table
Gucci Brand Analysis
Parent Company

Kering - Gucci Group (PPR)

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality Is remembered long after price is forgotten

USP

Gucci is a leading in innovative luxury fashion brand

Gucci STP
Segment

Premium apparel and clothing

Target Group

Middle aged, High Income, High status individuals

Positioning

Gucci is projected as a sophisticated brand and Innovative

Gucci SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gucci. Strengths are:

1. Gucci has a strong Brand Image and brand equity

2. Gucci controls its distribution Channels effectively

3. Strong chain value with suppliers and retailers

4. There are more than 250 directly operated stores of Gucci 

5. Has a huge product portfolio like apparel, clothing, wallets, watches etc

6. Gucci has partnered with UNICEF as a part of CSR initiative

7. Associations with automobile companies like Ford, General Motors, Fiat added brand value

8. Excellent advertising and marketing has made Gucci a top of the mind fashion brand

Weaknesses

Here are the weaknesses in the Gucci SWOT Analysis:

1.Has to invest huge money in order to protect and maintain its brand image

2.Gucci has to face losses because of cheap fake imitations of the brand worldwide

Opportunities

Following are the Opportunities in Gucci SWOT Analysis:

1. Gucci can tap emerging luxury markets in emerging economies like India and China

2. Creating competitive advantage in different business segments can be an opportunity for Gucci

3. To target the youth segment which stylish designs

Threats

The threats in the SWOT Analysis of Gucci are as mentioned:

1. Extremely competitive segment means limited market share growth for Gucci

2. Product substitution is easily available

3. Being a global brand, it is vulnerable to global price fluctuations, recession etc

Gucci Competition
Competitors

Below are the top 11 Gucci competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A

The brandguide table above concludes the Gucci SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gucci. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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