Gucci SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 21493

SWOT Analysis of Gucci with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kering - Gucci Group (PPR)


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Quality Is remembered long after price is forgotten


Gucci is a leading in innovative luxury fashion brand

Gucci STP


Premium apparel and clothing

Target Group

Middle aged, High Income, High status individuals


Gucci is projected as a sophisticated brand and Innovative

Gucci SWOT Analysis


1. Gucci has a strong Brand Image and brand equity
2. Gucci controls its distribution Channels effectively
3. Strong chain value with suppliers and retailers
4. There are more than 250 directly operated stores of Gucci 
5. Has a huge product portfolio like apparel, clothing, wallets, watches etc
6. Gucci has partnered with UNICEF as a part of CSR initiative
7. Associations with automobile companies like Ford, General Motors, Fiat added brand value

8. Excellent advertising and marketing has made Gucci a top of the mind fashion brand


1.Has to invest huge money in order to protect and maintain its brand image

2.Gucci has to face losses because of cheap fake imitations of the brand worldwide


1. Gucci can tap emerging luxury markets in emerging economies like India and China
2. Creating competitive advantage in different business segments can be an opportunity for Gucci
3. To target the youth segment which stylish designs


1.Extremely competitive segment means limited market share growth for Gucci
2.Product substitution is easily available

3. Being a global brand, it is vulnerable to global price fluctuations, recession etc




2.Christian Dior


4.Ralph Lauren



7.Louis Vuitton

8.Hugo Boss

9.Hermes International


11.Valentino S.P.A

The table above concludes the Gucci SWOT analysis along with its marketing and brand parameters.


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