Gucci SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 21, 2021

SWOT analysis of Gucci analyses the brand by its strengths, weaknesses, opportunities & threats. In Gucci SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gucci to benchmark its business & performance as compared to the competitors. Gucci is one of the leading brands in the lifestyle and retail sector.

The article below lists the Gucci SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gucci competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Gucci

Gucci Overview
Parent Company

Kering - Gucci Group (PPR)

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality Is remembered long after price is forgotten

USP

Gucci is a leading in innovative luxury fashion brand

Gucci STP
Segmentation

Premium apparel and clothing

Target Market

Middle aged, High Income, High status individuals

Positioning

Gucci is projected as a sophisticated brand and Innovative

SWOT Analysis of Gucci

For Gucci, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Gucci SWOT Analysis:

Gucci Strengths

The strengths of Gucci looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gucci :

1. Gucci has a strong brand image and brand equity globally in the world of fashion

2. Gucci has a very effective distribution across all international locations

3. The brand has a strong value chain with suppliers and retailers

4. There are more than 400 directly operated stores of Gucci and more than 10,000 employees worldwide

5. Has a huge product portfolio like apparel, clothing, wallets, watches etc.

6. Gucci has partnered with UNICEF as a part of CSR initiative

7. Associations with automobile companies like Ford, General Motors, Fiat added brand value

8. Excellent advertising and marketing has made Gucci a top of the mind fashion brand

9. Gucci has a good online presence due to digital marketing across social media platforms & availability through leading ecommerce platforms

Gucci Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gucci SWOT Analysis:

1.Has to invest huge money in order to protect and maintain its brand image

2.Gucci has to face losses because of cheap fake imitations of the brand worldwide


Gucci Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gucci SWOT Analysis:

1. Gucci can tap emerging luxury markets in emerging economies like India, China & others

2. Creating competitive advantage in different business segments can be an opportunity for Gucci

3. To target the youth segment which stylish designs


Gucci Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gucci are as mentioned:

1. Extremely competitive segment means limited market share growth for Gucci

2. Product substitution is easily available, which can affect its business

3. Being a global brand, it is vulnerable to global price fluctuations, recession, pandemic etc.

Gucci Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Gucci:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Versace

11. Valentino S.P.A


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gucci. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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