Christian Lacroix SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4307

SWOT analysis of Christian Lacroix analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Christian Lacroix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Christian Lacroix to benchmark its business & performance as compared to the competitors and industry. Christian Lacroix is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Christian Lacroix competitors and elaborates Christian Lacroix market segmentation, target group, positioning & Unique Selling Proposition (USP).

Christian Lacroix SWOT, Competitors, Marketing STP & Brand analysis Table
Christian Lacroix Brand Analysis
Parent company

Falic Fashion Group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Undefined

Usp

Glamorous, expensive-looking, and unapologetically dramatic  clothes

Christian Lacroix STP
Segment

Women with a taste for panache and designer label  belonging to premium class

Target group

Women from the urban upper class

Positioning

Couture clothing line with French detailing

Christian Lacroix SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Christian Lacroix. Strengths are:

1. Niche premium segment clothing catering to people who have lived fashion

2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes).

3.Brand has establish itself with associations with leading global celebrities

4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes

5. Around the world, Lacroix has 1,000 total points of sale.

Weaknesses

Here are the weaknesses in the Christian Lacroix SWOT Analysis:

1. Sometimes perceived as an extremely expensive product

2. Competition from existing brands means more brand switching

3. The brand has not been able to generate profits

Opportunities

Following are the Opportunities in Christian Lacroix SWOT Analysis:

1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon
2.Global markets in Europe and China and other emerging economies
3. Penetration of e-commerce i.e.  sales made online is growing
4. Tie-ups with fashion houses and retail chains

Threats

The threats in the SWOT Analysis of Christian Lacroix are as mentioned:

1. Economic fluctuations affect apparel retail business
2. Competition and changing fashion trends is a major challenge
3. Increasing awareness and penetration of competitive brands

Christian Lacroix Competition
Competitors

Below are the top 2 Christian Lacroix competitors:

1.Christian Dior

2. Chanel

The brandguide table above concludes the Christian Lacroix SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Christian Lacroix. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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