Christian Lacroix SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Christian Lacroix analyses the brand by its strengths, weaknesses, opportunities & threats. In Christian Lacroix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Christian Lacroix to benchmark its business & performance as compared to the competitors. Christian Lacroix is one of the leading brands in the lifestyle and retail sector.

The table below lists the Christian Lacroix SWOT (Strengths, Weaknesses, Opportunities, Threats), top Christian Lacroix competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Christian Lacroix SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Christian Lacroix Brand Analysis
Parent company

Falic Fashion Group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Undefined

Usp

Glamorous, expensive-looking, and unapologetically dramatic  clothes

Christian Lacroix STP
Segment

Women with a taste for panache and designer label  belonging to premium class

Target group

Women from the urban upper class

Positioning

Couture clothing line with French detailing

SWOT Analysis of Christian Lacroix
Christian Lacroix Strengths

Below are the Strengths in the SWOT Analysis of Christian Lacroix:

1. Niche premium segment clothing catering to people who have lived fashion

2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes).

3.Brand has establish itself with associations with leading global celebrities

4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes

5. Around the world, Lacroix has 1,000 total points of sale.

Christian Lacroix Weaknesses

Here are the weaknesses in the Christian Lacroix SWOT Analysis:

1. Sometimes perceived as an extremely expensive product

2. Competition from existing brands means more brand switching

3. The brand has not been able to generate profits

Christian Lacroix Opportunities

Following are the Opportunities in Christian Lacroix SWOT Analysis:

1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon
2.Global markets in Europe and China and other emerging economies
3. Penetration of e-commerce i.e.  sales made online is growing
4. Tie-ups with fashion houses and retail chains

Christian Lacroix Threats

The threats in the SWOT Analysis of Christian Lacroix are as mentioned:

1. Economic fluctuations affect apparel retail business
2. Competition and changing fashion trends is a major challenge
3. Increasing awareness and penetration of competitive brands

Christian Lacroix Competition
Christian Lacroix Competitors

Below are the top 2 competitors of Christian Lacroix:

1.Christian Dior

2. Chanel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Christian Lacroix. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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