SWOT analysis of Christian Lacroix analyses the brand by its strengths, weaknesses, opportunities & threats. In Christian Lacroix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Christian Lacroix to benchmark its business & performance as compared to the competitors. Christian Lacroix is one of the leading brands in the lifestyle and retail sector.
The table below lists the Christian Lacroix SWOT (Strengths, Weaknesses, Opportunities, Threats), top Christian Lacroix competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Christian Lacroix Brand Analysis | |
---|---|
Parent company |
Falic Fashion Group |
Category |
Apparel and accessories |
Sector | |
Tagline/ slogan |
Undefined |
Usp |
Glamorous, expensive-looking, and unapologetically dramatic clothes |
Christian Lacroix STP | |
Segment |
Women with a taste for panache and designer label belonging to premium class |
Target group |
Women from the urban upper class |
Positioning |
Couture clothing line with French detailing |
SWOT Analysis of Christian Lacroix | |
Christian Lacroix Strengths |
Below are the Strengths in the SWOT Analysis of Christian Lacroix: 1. Niche premium segment clothing catering to people who have lived fashion 2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes). 3.Brand has establish itself with associations with leading global celebrities 4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes 5. Around the world, Lacroix has 1,000 total points of sale. |
Christian Lacroix Weaknesses |
Here are the weaknesses in the Christian Lacroix SWOT Analysis: 1. Sometimes perceived as an extremely expensive product 2. Competition from existing brands means more brand switching 3. The brand has not been able to generate profits |
Christian Lacroix Opportunities |
Following are the Opportunities in Christian Lacroix SWOT Analysis: 1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon |
Christian Lacroix Threats |
The threats in the SWOT Analysis of Christian Lacroix are as mentioned: 1. Economic fluctuations affect apparel retail business |
Christian Lacroix Competition | |
Christian Lacroix Competitors |
Below are the top 2 competitors of Christian Lacroix: 2. Chanel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Christian Lacroix. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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