Christian Lacroix SWOT Analysis, Competitors & USP

Falic Fashion Group

Apparel and accessories

Lifestyle and Retail

Undefined

Glamorous, expensive-looking, and unapologetically dramatic  clothes

Women with a taste for panache and designer label  belonging to premium class

Women from the urban upper class

Couture clothing line with French detailing

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Christian Lacroix. Strengths are:

1. Niche premium segment clothing catering to people who have lived fashion

2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes).

3.Brand has establish itself with associations with leading global celebrities

4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes

5. Around the world, Lacroix has 1,000 total points of sale.

Here are the weaknesses in the Christian Lacroix SWOT Analysis:

1. Sometimes perceived as an extremely expensive product

2. Competition from existing brands means more brand switching

3. The brand has not been able to generate profits

Following are the Opportunities in Christian Lacroix SWOT Analysis:

1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon
2.Global markets in Europe and China and other emerging economies
3. Penetration of e-commerce i.e.  sales made online is growing
4. Tie-ups with fashion houses and retail chains

The threats in the SWOT Analysis of Christian Lacroix are as mentioned:

1. Economic fluctuations affect apparel retail business
2. Competition and changing fashion trends is a major challenge
3. Increasing awareness and penetration of competitive brands

Below are the top 2 Christian Lacroix competitors:

1.Christian Dior

2. Chanel