Published in Lifestyle and Retail category by MBA Skool Team
Christian Lacroix is one of the leading brands in the lifestyle and retail sector. Christian Lacroix SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Christian Lacroix:
Niche premium segment clothing catering to people who have lived fashion
The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes).
Brand has establish itself with associations with leading global celebrities
The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes
Around the world, Lacroix has 1,000 total points of sale.
Above are the strengths in the SWOT Analysis of Christian Lacroix. The strengths of Christian Lacroix looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Christian Lacroix Weaknesses
Sometimes perceived as an extremely expensive product
Competition from existing brands means more brand switching
The brand has not been able to generate profits
These were the weaknesses in the Christian Lacroix SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Christian Lacroix Opportunities
Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon
Global markets in Europe and China and other emerging economies
Penetration of e-commerce i.e.sales made online is growing
Tie-ups with fashion houses and retail chains
Above we covered the opportunities in Christian Lacroix SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Christian Lacroix Threats
Economic fluctuations affect apparel retail business
Competition and changing fashion trends is a major challenge
Increasing awareness and penetration of competitive brands
The threats in the SWOT Analysis of Christian Lacroix are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Glamorous, expensive-looking, and unapologetically dramatic clothes
Christian Lacroix STP
Women with a taste for panache and designer label belonging to premium class
Women from the urban upper class
Couture clothing line with French detailing
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