HMT Watches SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of HMT Watches analyses the brand by its strengths, weaknesses, opportunities & threats. In HMT Watches SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HMT Watches to benchmark its business & performance as compared to the competitors. HMT Watches is one of the leading brands in the lifestyle and retail sector.

The article below lists the HMT Watches SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the HMT Watches SWOT Analysis:

SWOT Analysis of HMT Watches

For HMT Watches, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

HMT Watches Strengths

The strengths of HMT Watches looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HMT Watches :

1. Market leader in Mechanical watches
2. ‘Honest’ Brand Image with excellent brand equity

3. High Emotional connect with its customers
4. One of the most trusted names in the Indian watch industry
5. Advertising and marketing with celebrities add more value to the products
6. Also has an expertise in tower clocks, solar clocks and population clocks

HMT Watches Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HMT Watches SWOT Analysis:

1. Entry of international and other brands has restricted its market share
2. Brand has been unable to reposition with the changing times
3. Limited global presence as compared to some other international brands


HMT Watches Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HMT Watches SWOT Analysis:

1. Can leverage its reliable image by right advertising
2. Product range can be expanded to more market segments
3. Global penetration would help brand grow and target youth worldwide

HMT Watches Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HMT Watches are as mentioned:

1. Declining demand of Mechanical Watches
2. Lack of innovation in design can lead to decline in sales
3. With lots of options available, brand switching is quite high


HMT Watches Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of HMT Watches:

1. Timex
2. Citizen
3. Rado

Hence this concludes the HMT Watches SWOT analysis.

Continue reading more about the brand/company.

About HMT Watches

HMT Watches Overview
Parent Company

HMT Limited

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Timekeepers to the nation

USP

One of the most established and prominent watch brands in India

HMT Watches STP
Segmentation

Mass Market looking for watches and accessories

Target Market

Lower and Middle income groups

Positioning

Reliable and quality product for the masses


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to HMT Watches. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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