Published in Lifestyle and Retail category by MBA Skool Team
HMT Watches is one of the leading brands in the lifestyle and retail sector. HMT Watches SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of HMT Watches:
One of the most trusted names in the Indian watch industry
Advertising and marketing with celebrities add more value to the products
Also has an expertise in tower clocks, solar clocks and population clocks
Above are the strengths in the SWOT Analysis of HMT Watches. The strengths of HMT Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
HMT Watches Weaknesses
Entry of international and other brands has restricted its market share
Brand has been unable to reposition with the changing times
Limited global presence as compared to some other international brands
These were the weaknesses in the HMT Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
HMT Watches Opportunities
Can leverage its reliable image by right advertising
Product range can be expanded to more market segments
Global penetration would help brand grow and target youth worldwide
Above we covered the opportunities in HMT Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.
HMT Watches Threats
Declining demand of Mechanical Watches
Lack of innovation in design can lead to decline in sales
With lots of options available, brand switching is quite high
The threats in the SWOT Analysis of HMT Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the most established and prominent watch brands in India
HMT Watches STP
Mass Market looking for watches and accessories
Lower and Middle income groups
Reliable and quality product for the masses
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