Tanishq SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 22360

SWOT analysis of Tanishq analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tanishq SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tanishq to benchmark its business & performance as compared to the competitors and industry. Tanishq is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Tanishq competitors and elaborates Tanishq market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tanishq SWOT, Competitors, Marketing STP & Brand analysis Table
Tanishq Brand Analysis
Parent Company

Tata Group


Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Pure Jewellery Pure Joy; Pure India Pure Tanishq


One of the largest jewelry brands in India

Tanishq STP

Women who love jewelry

Target Group

Urban women premium and upper class


Tanishq diamonds embark the aspiration of emerging Indian women who uses tradition rather than being used by it

Tanishq SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tanishq. Strengths are:

1. One of the most trusted jewelry brands in India
2. Strong backing of the Titan Industries of the Tata Group
3. Excellent branding and advertising through TVCs and print ad campaigns
4. Association with celebrities as brand ambassadors to reach out to the customers
5. Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear
6. Has its presence in over 100 Indian cities


Here are the weaknesses in the Tanishq SWOT Analysis:

1. Limited global presence as compared to a few other international brands
2. Tough competition from other jewelry brands means limited scope of growth


Following are the Opportunities in Tanishq SWOT Analysis:

1. Global penetration in other countries
2. Acquisition of smaller businesses to increase brand position and reach
3. Tie-ups with corporate and business partners


The threats in the SWOT Analysis of Tanishq are as mentioned:

1. Economic fluctuations mean people decrease their spending
2. Govt policies, taxes etc also affect the premium jewellery segment
3. Trends change quickly, hence innovations and R&D are investments

Tanishq Competition

Below are the top 5 Tanishq competitors:

1. De Beers
4. TBZ
5. Reliance Jewels

The brandguide table above concludes the Tanishq SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tanishq. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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