Tanishq SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Tata Group

Jeweler and Diamonds

Lifestyle and Retail

Pure Jewellery Pure Joy; Pure India Pure Tanishq

One of the largest jewelry brands in India

Women who love jewelry

Urban women premium and upper class

Tanishq diamonds embark the aspiration of emerging Indian women who uses tradition rather than being used by it

Below are the Strengths in the SWOT Analysis of Tanishq:

1. One of the most trusted jewelry brands in India
2. Strong backing of the Titan Industries of the Tata Group
3. Excellent branding and advertising through TVCs and print ad campaigns
4. Association with celebrities as brand ambassadors to reach out to the customers
5. Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear
6. Has its presence in over 100 Indian cities

Here are the weaknesses in the Tanishq SWOT Analysis:

1. Limited global presence as compared to a few other international brands
2. Tough competition from other jewelry brands means limited scope of growth

Following are the Opportunities in Tanishq SWOT Analysis:

1. Global penetration in other countries
2. Acquisition of smaller businesses to increase brand position and reach
3. Tie-ups with corporate and business partners

The threats in the SWOT Analysis of Tanishq are as mentioned:

1. Economic fluctuations mean people decrease their spending
2. Govt policies, taxes etc also affect the premium jewellery segment
3. Trends change quickly, hence innovations and R&D are investments

Below are the top 5 Tanishq competitors:

1. De Beers
2.Nakshatra
3.Ddamas
4. TBZ
5. Reliance Jewels