Tanishq SWOT Analysis
Tanishq SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tanishq, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Tanishq is one of the leading brands in the lifestyle and retail sector. The article below lists the Tanishq SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Tanishq Strengths
The strengths of Tanishq looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Tanishq :
1. One of the most trusted jewelry brands in India
2. Strong backing of the Titan Industries of the Tata Group
3. Excellent branding and advertising through TVCs and print ad campaigns
4. Association with celebrities as brand ambassadors to reach out to the customers
5. Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear
6. Has its presence in over 100 Indian cities
Tanishq Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Tanishq SWOT Analysis:
1. Limited global presence as compared to a few other international brands
2. Tough competition from other jewelry brands means limited scope of growth
Read more about Tanishq
Tanishq Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Tanishq SWOT Analysis:
1. Global penetration in other countries
2. Acquisition of smaller businesses to increase brand position and reach
3. Tie-ups with corporate and business partners
Tanishq Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Tanishq are as mentioned:
1. Economic fluctuations mean people decrease their spending
2. Govt policies, taxes etc also affect the premium jewellery segment
3. Trends change quickly, hence innovations and R&D are investments
Read Similar SWOT analysis
Hence this concludes the Tanishq SWOT analysis.
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About Tanishq
| Tanishq Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Jeweler and Diamonds |
| Sector | |
| Tagline/ Slogan |
Pure Jewellery Pure Joy; Pure India Pure Tanishq |
| USP |
One of the largest jewelry brands in India |
| Tanishq STP | |
| Segmentation |
Women who love jewelry |
| Target Group |
Urban women premium and upper class |
| Positioning |
Tanishq diamonds embark the aspiration of emerging Indian women who uses tradition rather than being used by it |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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