Tanishq SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Tanishq SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tanishq, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Tanishq is one of the leading brands in the lifestyle and retail sector. The article below lists the Tanishq SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Tanishq Strengths

The strengths of Tanishq looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Tanishq :

1. One of the most trusted jewelry brands in India
2. Strong backing of the Titan Industries of the Tata Group
3. Excellent branding and advertising through TVCs and print ad campaigns
4. Association with celebrities as brand ambassadors to reach out to the customers
5. Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear
6. Has its presence in over 100 Indian cities

Tanishq Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Tanishq SWOT Analysis:

1. Limited global presence as compared to a few other international brands
2. Tough competition from other jewelry brands means limited scope of growth

Read more about Tanishq

Tanishq Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Tanishq SWOT Analysis:

1. Global penetration in other countries
2. Acquisition of smaller businesses to increase brand position and reach
3. Tie-ups with corporate and business partners

Tanishq Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Tanishq are as mentioned:

1. Economic fluctuations mean people decrease their spending
2. Govt policies, taxes etc also affect the premium jewellery segment
3. Trends change quickly, hence innovations and R&D are investments

Read Similar SWOT analysis

Hence this concludes the Tanishq SWOT analysis.

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About Tanishq

Tanishq Overview
Parent Company

Tata Group


Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Pure Jewellery Pure Joy; Pure India Pure Tanishq


One of the largest jewelry brands in India

Tanishq STP

Women who love jewelry

Target Group

Urban women premium and upper class


Tanishq diamonds embark the aspiration of emerging Indian women who uses tradition rather than being used by it

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tanishq. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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