Published in Lifestyle and Retail category by MBA Skool Team
Tanishq is one of the leading brands in the lifestyle and retail sector. Tanishq SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tanishq:
Strong backing of the Titan Industries of the Tata Group
Excellent branding and advertising through TVCs and print ad campaigns
Association with celebrities as brand ambassadors to reach out to the customers
Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear
Has its presence in over 100 Indian cities
Above are the strengths in the SWOT Analysis of Tanishq. The strengths of Tanishq looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited global presence as compared to a few other international brands
Tough competition from other jewelry brands means limited scope of growth
These were the weaknesses in the Tanishq SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tanishq diamonds embark the aspiration of emerging Indian women who uses tradition rather than being used by it
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