SWOT Analysis of Tanishq with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Tanishq |
|
Parent Company |
Tata Group |
Category |
Jeweler and Diamonds |
Sector |
|
Tagline/ Slogan |
Pure Jewellery Pure Joy; Pure India Pure Tanishq |
USP |
One of the largest jewelry brands in India |
Tanishq STP |
|
Segment |
Women who love jewelry |
Target Group |
Urban women premium and upper class |
Positioning |
Tanishq diamonds embark the aspiration of emerging Indian women who uses tradition rather than being used by it |
Tanishq SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tanishq : 1. One of the most trusted jewelry brands in India |
Weaknesses |
1. Limited global presence as compared to a few other international brands |
Opportunities |
1. Global penetration in other countries |
Threats |
1. Economic fluctuations mean people decrease their spending |
Tanishq Competition |
|
Competitors |
Below are the 5 main Tanishq competitors : 1. De Beers |
The brandguide table above concludes the Tanishq SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Tanishq. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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