Fred Perry SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4962

SWOT Analysis of Fred Perry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fred Perry

Parent Company

Fred Perry


Clothing and Sportswear


Lifestyle and retail

Tagline/ Slogan

The mark of excellence


Very first British brand to create a blend between street wear and sportswear



Sportsman and people playing sport

Target Group

Young men and women from upper-middle class


Rebellious brand but a luxury brand for sportsperson.

SWOT Analysis


1.First anti-perspirent  product to be used in sports.

2.Associated with Wimbledon the most prestigious tournament of Tennis

3.Exclusive and comfortable feeling for the customer

4.Iconic brand with long history and rich heritage

5.Brand endorsed by various athletes and sportsman


1. Compared to competitors does not have famous people who have endorsed the brand means lesser popularity

2. Only sports people who play sports like tennis and gold can associate with the brand

3. Not sold in many shops


1. High demand for its anti-perspirent products but lack of products.

2. Big demand in sports playing countries
3. Global expansion and reach


1. Competition from other brands offering sports apparel

2. Most imitated brand in sports fraternity

3. Loss of market share due to advanced technologies used by competitors



1. Nike

2. Adidas

3. Lacoste

The table above concludes the Fred Perry SWOT analysis along with its marketing and brand parameters.


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