Published in Lifestyle and Retail category by MBA Skool Team
Fred Perry is one of the leading brands in the lifestyle and retail sector. Fred Perry SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fred Perry:
First anti-perspirent product to be used in sports.
Associated with Wimbledon the most prestigious tournament of Tennis
Exclusive and comfortable feeling for the customer
Iconic brand with long history and rich heritage
Brand endorsed by various athletes and sportsman
Above are the strengths in the SWOT Analysis of Fred Perry. The strengths of Fred Perry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fred Perry Weaknesses
Compared to competitors does not have famous people who have endorsed the brand means lesser popularity
Only sports people who play sports like tennis and gold can associate with the brand
Not sold in many shops
These were the weaknesses in the Fred Perry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fred Perry Opportunities
High demand for its anti-perspirent products but lack of products.
Big demand in sports playing countries
Global expansion and reach
Above we covered the opportunities in Fred Perry SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fred Perry Threats
Competition from other brands offering sports apparel
Most imitated brand in sports fraternity
Loss of market share due to advanced technologies used by competitors
The threats in the SWOT Analysis of Fred Perry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Very first British brand to create a blend between street wear and sportswear
Fred Perry STP
Sportsman and people playing sport
Young men and women from upper-middle class
Rebellious brand but a luxury brand for sportsperson.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Fred Perry. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute