Fred Perry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Fred Perry SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fred Perry, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fred Perry to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fred Perry is one of the leading brands in the lifestyle and retail sector.

The article below lists the Fred Perry SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fred Perry SWOT Analysis:

SWOT Analysis of Fred Perry

For Fred Perry, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fred Perry Strengths

The strengths of Fred Perry looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fred Perry :

1.First anti-perspirent  product to be used in sports.

2.Associated with Wimbledon the most prestigious tournament of Tennis

3.Exclusive and comfortable feeling for the customer

4.Iconic brand with long history and rich heritage

5.Brand endorsed by various athletes and sportsman

Fred Perry Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fred Perry SWOT Analysis:

1. Compared to competitors does not have famous people who have endorsed the brand means lesser popularity

2. Only sports people who play sports like tennis and gold can associate with the brand

3. Not sold in many shops

Fred Perry Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fred Perry SWOT Analysis:

1. High demand for its anti-perspirent products but lack of products.

2. Big demand in sports playing countries
3. Global expansion and reach

Fred Perry Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fred Perry are as mentioned:

1. Competition from other brands offering sports apparel

2. Most imitated brand in sports fraternity

3. Loss of market share due to advanced technologies used by competitors

Fred Perry Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fred Perry:

1. Nike

2. Adidas

3. Lacoste

Hence this concludes the Fred Perry SWOT analysis.

Continue reading more about the brand/company.

About Fred Perry

Fred Perry Overview
Parent Company

Fred Perry


Clothing and Sportswear


Lifestyle and Retail

Tagline/ Slogan

The mark of excellence


Very first British brand to create a blend between street wear and sportswear

Fred Perry STP

Sportsman and people playing sport

Target Group

Young men and women from upper-middle class


Rebellious brand but a luxury brand for sportsperson.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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