Fred Perry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fred Perry analyses the brand by its strengths, weaknesses, opportunities & threats. In Fred Perry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fred Perry to benchmark its business & performance as compared to the competitors. Fred Perry is one of the leading brands in the lifestyle and retail sector.

The table below lists the Fred Perry SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fred Perry competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fred Perry SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fred Perry Brand Analysis
Parent Company

Fred Perry


Clothing and Sportswear


Lifestyle and Retail

Tagline/ Slogan

The mark of excellence


Very first British brand to create a blend between street wear and sportswear

Fred Perry STP

Sportsman and people playing sport

Target Group

Young men and women from upper-middle class


Rebellious brand but a luxury brand for sportsperson.

SWOT Analysis of Fred Perry
Fred Perry Strengths

Below are the Strengths in the SWOT Analysis of Fred Perry:

1.First anti-perspirent  product to be used in sports.

2.Associated with Wimbledon the most prestigious tournament of Tennis

3.Exclusive and comfortable feeling for the customer

4.Iconic brand with long history and rich heritage

5.Brand endorsed by various athletes and sportsman

Fred Perry Weaknesses

Here are the weaknesses in the Fred Perry SWOT Analysis:

1. Compared to competitors does not have famous people who have endorsed the brand means lesser popularity

2. Only sports people who play sports like tennis and gold can associate with the brand

3. Not sold in many shops

Fred Perry Opportunities

Following are the Opportunities in Fred Perry SWOT Analysis:

1. High demand for its anti-perspirent products but lack of products.

2. Big demand in sports playing countries
3. Global expansion and reach

Fred Perry Threats

The threats in the SWOT Analysis of Fred Perry are as mentioned:

1. Competition from other brands offering sports apparel

2. Most imitated brand in sports fraternity

3. Loss of market share due to advanced technologies used by competitors

Fred Perry Competition
Fred Perry Competitors

Below are the top 3 competitors of Fred Perry:

1. Nike

2. Adidas

3. Lacoste

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fred Perry. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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