Flying Machine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Flying Machine analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Flying Machine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Flying Machine to benchmark its business & performance as compared to the competitors and industry. As of 2020, Flying Machine is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Flying Machine competitors and includes Flying Machine target market, segmentation, positioning & Unique Selling Proposition (USP).

Flying Machine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Flying Machine Brand Analysis
Parent Company

Arvind Mills Pvt Ltd

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Fasten your seat belt

USP

Variety in apparel with an Italian touch

Flying Machine STP
Flying Machine Segmentation

Youngsters who are fashion conscious

Flying Machine Target Market

Urban youth from middle class

Flying Machine Positioning

A brand that connects to the youngsters

Flying Machine SWOT Analysis
Flying Machine Strengths

Below are the Strengths in the SWOT Analysis of Flying Machine:

1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing.

2. Owns over 100 stores in India and is present in five countries abroad.

3. Belongs to the prestigious Arvind mills group which extends their brand image
4. Good advertising and brand building through ad campaigns
5. Good perception of the brand as a high quality yet affordable product

Flying Machine Weaknesses

Here are the weaknesses in the Flying Machine SWOT Analysis:

1. Still hasn’t been able to reach out to the growing urban centres in India completely
2. Global presence is very limited

Flying Machine Opportunities

Following are the Opportunities in Flying Machine SWOT Analysis:

1.The market for the youth segment is huge

2.Foreign market for expansion

Flying Machine Threats

The threats in the SWOT Analysis of Flying Machine are as mentioned:

1.Existing competition from international and Indian brands
2.Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options

Flying Machine Competition
Competitors

Below are the top 4 Flying Machine competitors:

1.Lee
2.Pepe jeans
3.Spykar
4.Levi’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Flying Machine. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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