Flying Machine SWOT Analysis, Competitors & USP

Flying Machine SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Flying Machine, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Flying Machine to benchmark its business & performance as compared to the competitors, and make strategic improvements. Flying Machine is one of the leading brands in the lifestyle and retail sector.

The article below lists the Flying Machine SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Flying Machine SWOT Analysis:

SWOT Analysis of Flying Machine

For Flying Machine, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Flying Machine Strengths

The strengths of Flying Machine looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Flying Machine :

1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing.

2. Owns over 100 stores in India and is present in five countries abroad.

3. Belongs to the prestigious Arvind mills group which extends their brand image
4. Good advertising and brand building through ad campaigns
5. Good perception of the brand as a high quality yet affordable product

Flying Machine Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Flying Machine SWOT Analysis:

1. Still hasn’t been able to reach out to the growing urban centres in India completely
2. Global presence is very limited

Flying Machine Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Flying Machine SWOT Analysis:

1.The market for the youth segment is huge

2.Foreign market for expansion

Flying Machine Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Flying Machine are as mentioned:

1.Existing competition from international and Indian brands
2.Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options

Flying Machine Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Flying Machine:

1.Lee
2.Pepe jeans
3.Spykar
4.Levi’s

Hence this concludes the Flying Machine SWOT analysis.

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About Flying Machine

Flying Machine Overview
Parent Company	Arvind Mills Pvt Ltd
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Fasten your seat belt
USP	Variety in apparel with an Italian touch
Flying Machine STP
Segmentation	Youngsters who are fashion conscious
Target Market	Urban youth from middle class
Positioning	A brand that connects to the youngsters

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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