Flying Machine SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6073

SWOT analysis of Flying Machine analyses the brand/company with its strengths, weaknesses, opportunities & threats. Flying Machine is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Flying Machine competitors and elaborates Flying Machine segmentation, targeting, positioning & USP.

Flying Machine

Parent Company

Arvind Mills Pvt Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fasten your seat belt


Variety in apparel with an Italian touch

Flying Machine STP


Youngsters who are fashion conscious

Target Group

Urban youth from middle class


A brand that connects to the youngsters

Flying Machine SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Flying Machine. Strengths are:

1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing.

2. Owns over 100 stores in India and is present in five countries abroad.

3. Belongs to the prestigious Arvind mills group which extends their brand image
4. Good advertising and brand building through ad campaigns
5. Good perception of the brand as a high quality yet affordable product


Here are the weaknesses in the Flying Machine SWOT Analysis:

1. Still hasn’t been able to reach out to the growing urban centres in India completely
2. Global presence is very limited


Following are the Opportunities in Flying Machine SWOT Analysis:

1.The market for the youth segment is huge

2.Foreign market for expansion


The threats in the SWOT Analysis of Flying Machine are as mentioned:

1.Existing competition from international and Indian brands
2.Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options

Flying Machine Competition


Below are the top 4 Flying Machine competitors:

2.Pepe jeans

The brandguide table above concludes the Flying Machine SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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