Published in Lifestyle and Retail category by MBA Skool Team
Flying Machine is one of the leading brands in the lifestyle and retail sector. Flying Machine SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Flying Machine:
Brand has tied up with Italian designers to get an Italian touch to Indian clothing.
Owns over 100 stores in India and is present in five countries abroad.
Belongs to the prestigious Arvind mills group which extends their brand image
Good advertising and brand building through ad campaigns
Good perception of the brand as a high quality yet affordable product
Above are the strengths in the SWOT Analysis of Flying Machine. The strengths of Flying Machine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Flying Machine Weaknesses
Still hasn’t been able to reach out to the growing urban centres in India completely
Global presence is very limited
These were the weaknesses in the Flying Machine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Flying Machine Opportunities
The market for the youth segment is huge
Foreign market for expansion
Above we covered the opportunities in Flying Machine SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Flying Machine Threats
Existing competition from international and Indian brands
Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options
The threats in the SWOT Analysis of Flying Machine are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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