Published in Lifestyle and Retail category by MBA Skool Team
Versace is one of the leading brands in the lifestyle and retail sector. Versace SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Versace:
Versace offers exclusive, breathtaking and intricate collection of clothes
Versace have about 80+ exclusive boutiques worldwide as well as their main headquarters in Milan, Italy
Very well established brand image and recognized globally
Offers a wide range of high quality and original luxury goods
Versace brands are worn and endorsed by all celebrities who enjoy looking sophisticated
They have about 500 employees containing an expert team of designers and stylists
Product portfolio also includes perfumes, watches and even mobile phones
Since its inception in 1978, Versace has maintained a classy and strong legacy
Above are the strengths in the SWOT Analysis of Versace. The strengths of Versace looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fake imitations or replicas affects brand image of Versace
Due to tough competition there is a high amount of brand switching and restricted market share growth
These were the weaknesses in the Versace SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Versace offers products with a perfect blend of glamour, style and high end couture
Urban people with extremely high taste and an appeal for the most innovative and luxury products
Urban upper class individuals
Versace is a brand having a luxury feel along with chic and sophisticated design along with modern aesthetics
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