Versace SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Versace analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Versace SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Versace to benchmark its business & performance as compared to the competitors and industry. As of 2020, Versace is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Versace competitors and includes Versace target market, segmentation, positioning & Unique Selling Proposition (USP).

Versace SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Versace Brand Analysis
Parent Company

Gianni Versace S.P.A.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Versace offers products with a perfect blend of glamour, style and high end couture

Versace STP
Versace Segmentation

Urban people with extremely high taste and an appeal for the most innovative and luxury products

Versace Target Market

Urban upper class individuals

Versace Positioning

Versace is a brand having a luxury feel along with chic and sophisticated design along with modern aesthetics

Versace SWOT Analysis
Versace Strengths

Below are the Strengths in the SWOT Analysis of Versace:

1. Versace offers exclusive, breathtaking and intricate collection of clothes

2. Versace have about 80+ exclusive boutiques worldwide as well as their main headquarters in Milan, Italy

3. Very well established brand image and recognized globally

4. Offers a wide range of high quality and original luxury goods

5. Versace brands are worn and endorsed by all celebrities who enjoy looking sophisticated

6. They have about 500 employees containing an expert team of designers and stylists

7. Product portfolio also includes perfumes, watches and even mobile phones

8. Since its inception in 1978, Versace has maintained a classy and strong legacy

Versace Weaknesses

Here are the weaknesses in the Versace SWOT Analysis:

1. Fake imitations or replicas affects brand image of Versace

2. Due to tough competition there is a high amount of brand switching and restricted market share growth

Versace Opportunities

Following are the Opportunities in Versace SWOT Analysis:

1. Online Retail and E-marketing are gaining large amount of importance and can be tapped by Versace

2. Demand for luxury goods is always rising as people love looking striking and sharp

3. Innovative and stylishly designed products can be introduced

4. Global expansion to emerging economies where people have high purchasing power and are affluent

Versace Threats

The threats in the SWOT Analysis of Versace are as mentioned:

1. Economic recession and downturn has an impact on purchasing power of individuals

2. Other cheaper and lower brands trying to copy their classic designs and selling at much cheaper rates

3. Growing competition can cause Versace's business to reduce

Versace Competition

Below are the top 11 Versace competitors:

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Gucci

11. Valentino S.P.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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