Versace SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 23281
Advertisements

SWOT Analysis of Versace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Versace

Parent Company

Gianni Versace S.P.A.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Versace

USP

Versace offers products with a perfect blend of glamour, style and high end couture

Versace STP

Segment

Urban people with extremely high taste and an appeal for the most innovative and luxury products

Target Group

Urban upper class individuals

Positioning

Versace is a brand having a luxury feel along with chic and sophisticated design along with modern aesthetics

Versace SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Versace. Strengths are:

1. Versace offers exclusive, breathtaking and intricate collection of clothes

2. Versace have about 80+ exclusive boutiques worldwide as well as their main headquarters in Milan, Italy

3. Very well established brand image and recognized globally

4. Offers a wide range of high quality and original luxury goods

5. Versace brands are worn and endorsed by all celebrities who enjoy looking sophisticated

6. They have about 500 employees containing an expert team of designers and stylists

7. Product portfolio also includes perfumes, watches and even mobile phones

8. Since its inception in 1978, Versace has maintained a classy and strong legacy

Weaknesses

Here are the weaknesses of Versace :

1. Fake imitations or replicas affects brand image of Versace

2. Due to tough competition there is a high amount of brand switching and restricted market share growth

Opportunities

Following are the Opportunities of Versace :

1. Online Retail and E-marketing are gaining large amount of importance and can be tapped by Versace

2. Demand for luxury goods is always rising as people love looking striking and sharp

3. Innovative and stylishly designed products can be introduced

4. Global expansion to emerging economies where people have high purchasing power and are affluent

Threats

The threats of Versace are as mentioned :

1. Economic recession and downturn has an impact on purchasing power of individuals

2. Other cheaper and lower brands trying to copy their classic designs and selling at much cheaper rates

3. Growing competition can cause Versace's business to reduce

Versace Competition

Competitors

Below are the 11 main Versace competitors :

1. Chanel

2. Christian Dior

3. Burberry

4. Ralph Lauren

5. Prada

6. Zara

7. Louis Vuitton

8. Hugo Boss

9. Hermes International

10. Gucci

11. Valentino S.P.A


The brandguide table above concludes the Versace SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Versace. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: