Versace SWOT Analysis
Versace is one of the leading brands in the lifestyle and retail sector. Versace SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Versace:
Quick Glance:
Versace Strengths
- Versace offers exclusive, breathtaking and intricate collection of clothes
- Versace have about 80+ exclusive boutiques worldwide as well as their main headquarters in Milan, Italy
- Very well established brand image and recognized globally
- Offers a wide range of high quality and original luxury goods
- Versace brands are worn and endorsed by all celebrities who enjoy looking sophisticated
- They have about 500 employees containing an expert team of designers and stylists
- Product portfolio also includes perfumes, watches and even mobile phones
- Since its inception in 1978, Versace has maintained a classy and strong legacy
Above are the strengths in the SWOT Analysis of Versace. The strengths of Versace looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Versace Weaknesses
- Fake imitations or replicas affects brand image of Versace
- Due to tough competition there is a high amount of brand switching and restricted market share growth
These were the weaknesses in the Versace SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Versace Opportunities
- Online Retail and E-marketing are gaining large amount of importance and can be tapped by Versace
- Demand for luxury goods is always rising as people love looking striking and sharp
- Innovative and stylishly designed products can be introduced
- Global expansion to emerging economies where people have high purchasing power and are affluent
Above we covered the opportunities in Versace SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Versace Threats
- Economic recession and downturn has an impact on purchasing power of individuals
- Other cheaper and lower brands trying to copy their classic designs and selling at much cheaper rates
- Growing competition can cause Versace's business to reduce
The threats in the SWOT Analysis of Versace are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Versace SWOT analysis.
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About Versace
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Versace Overview | |
|---|---|
| Parent Company |
Gianni Versace S.P.A. |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Versace |
| USP |
Versace offers products with a perfect blend of glamour, style and high end couture |
| Versace STP | |
| Segmentation |
Urban people with extremely high taste and an appeal for the most innovative and luxury products |
| Target Market |
Urban upper class individuals |
| Positioning |
Versace is a brand having a luxury feel along with chic and sophisticated design along with modern aesthetics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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