Published in Lifestyle and Retail category by MBA Skool Team
BIBA is one of the leading brands in the lifestyle and retail sector. BIBA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BIBA:
Emergence of a successful brand in the ethnic wear category with several awards like the Golden Seale trophy and consistently rated as the most admired ethnic wear brand
Pioneer of Bollywood merchandising in India with several successful film projects
Strong presence in over 40 cities with over 90 stores and in several MBO’s like Shopper’s Stop, Pantaloon, Lifestyle, Central etc.
Strong product mix which includes mix-match and unstitched fabrics
Done effective youth marketing on social media with campaigns like Quirky closet, guess the look
Above are the strengths in the SWOT Analysis of BIBA. The strengths of BIBA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strategic alliance with Future group in unstable due to financial concerns
Lack of self- procuring facilities would be a problem in the long run
Limited global reach where NRIs stay
These were the weaknesses in the BIBA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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