BIBA SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10386

SWOT Analysis of BIBA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BIBA  Apparels Private Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fashion at affordable prices


Affordable Designer Ethnic Wear



Women looking for classy ethnic Indian wear.

Target Group

Women in the urban upper middle class.


Trendy fashionable ethnic wear.

SWOT Analysis


1.Emergence of a successful brand in the ethnic wear category with      several awards like the Golden Seale trophy and consistently rated as the most admired ethnic wear brand
2. Pioneer of Bollywood merchandising in India with several successful film projects
3. Strong presence in over 40 cities with over 90 stores and in several MBO’s like Shopper’s Stop, Pantaloon, Lifestyle, Central etc.

4. Strong product mix which includes mix-match and unstitched fabrics
5. Done effective youth marketing on social media with campaigns like Quirky closet, guess the look


1.Strategic alliance with Future group in unstable due to financial concerns

2.Lack of self- procuring facilities would be a problem in the long run
3. Limited global reach where NRIs stay


1. Along with effective online marketing campaigns that it is currently into BIBA can think of selling merchandise online which has emerged as an effective medium.
2.It can also take to export and showcasing the merchandise in International markets to earn greater visibility globally


1. Entry of several Indian designers in the Indian Ethnic wear segment poses a serious threat

2. Highly fragmented fashion industry would lead to low brand loyalty
3. The recent Govt. tax policies on apparel would lead to a price rise.



1.Global Desi

3.Fab India

The table above concludes the BIBA SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to BIBA. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: