BIBA SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BIBA analyses the brand by its strengths, weaknesses, opportunities & threats. In BIBA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BIBA to benchmark its business & performance as compared to the competitors. BIBA is one of the leading brands in the lifestyle and retail sector.

The table below lists the BIBA SWOT (Strengths, Weaknesses, Opportunities, Threats), top BIBA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BIBA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BIBA Brand Analysis
Parent Company

BIBA  Apparels Private Ltd


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fashion at affordable prices


Affordable Designer Ethnic Wear


Women looking for classy ethnic Indian wear.

Target Group

Women in the urban upper middle class.


Trendy fashionable ethnic wear.

SWOT Analysis of BIBA
BIBA Strengths

Below are the Strengths in the SWOT Analysis of BIBA:

1.Emergence of a successful brand in the ethnic wear category with      several awards like the Golden Seale trophy and consistently rated as the most admired ethnic wear brand
2. Pioneer of Bollywood merchandising in India with several successful film projects
3. Strong presence in over 40 cities with over 90 stores and in several MBO’s like Shopper’s Stop, Pantaloon, Lifestyle, Central etc.

4. Strong product mix which includes mix-match and unstitched fabrics
5. Done effective youth marketing on social media with campaigns like Quirky closet, guess the look

BIBA Weaknesses

Here are the weaknesses in the BIBA SWOT Analysis:

1.Strategic alliance with Future group in unstable due to financial concerns

2.Lack of self- procuring facilities would be a problem in the long run
3. Limited global reach where NRIs stay

BIBA Opportunities

Following are the Opportunities in BIBA SWOT Analysis:

1. Along with effective online marketing campaigns that it is currently into BIBA can think of selling merchandise online which has emerged as an effective medium.
2.It can also take to export and showcasing the merchandise in International markets to earn greater visibility globally

BIBA Threats

The threats in the SWOT Analysis of BIBA are as mentioned:

1. Entry of several Indian designers in the Indian Ethnic wear segment poses a serious threat

2. Highly fragmented fashion industry would lead to low brand loyalty
3. The recent Govt. tax policies on apparel would lead to a price rise.

BIBA Competition
BIBA Competitors

Below are the top 3 competitors of BIBA:

1.Global Desi

3.Fab India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BIBA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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