Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of BIBA analyses the brand by its strengths, weaknesses, opportunities & threats. In BIBA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BIBA to benchmark its business & performance as compared to the competitors. BIBA is one of the leading brands in the lifestyle and retail sector.
The table below lists the BIBA SWOT (Strengths, Weaknesses, Opportunities, Threats), top BIBA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of BIBA:
1.Emergence of a successful brand in the ethnic wear category with several awards like the Golden Seale trophy and consistently rated as the most admired ethnic wear brand 2. Pioneer of Bollywood merchandising in India with several successful film projects 3. Strong presence in over 40 cities with over 90 stores and in several MBO’s like Shopper’s Stop, Pantaloon, Lifestyle, Central etc.
4. Strong product mix which includes mix-match and unstitched fabrics 5. Done effective youth marketing on social media with campaigns like Quirky closet, guess the look
Here are the weaknesses in the BIBA SWOT Analysis:
1.Strategic alliance with Future group in unstable due to financial concerns
2.Lack of self- procuring facilities would be a problem in the long run 3. Limited global reach where NRIs stay
Following are the Opportunities in BIBA SWOT Analysis:
1. Along with effective online marketing campaigns that it is currently into BIBA can think of selling merchandise online which has emerged as an effective medium. 2.It can also take to export and showcasing the merchandise in International markets to earn greater visibility globally
The threats in the SWOT Analysis of BIBA are as mentioned:
1. Entry of several Indian designers in the Indian Ethnic wear segment poses a serious threat
2. Highly fragmented fashion industry would lead to low brand loyalty 3. The recent Govt. tax policies on apparel would lead to a price rise.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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