SWOT analysis of BIBA analyses the brand by its strengths, weaknesses, opportunities & threats. In BIBA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BIBA to benchmark its business & performance as compared to the competitors. BIBA is one of the leading brands in the lifestyle and retail sector.
The table below lists the BIBA SWOT (Strengths, Weaknesses, Opportunities, Threats), top BIBA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
BIBA Brand Analysis | |
---|---|
Parent Company |
BIBA Apparels Private Ltd |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Fashion at affordable prices |
USP |
Affordable Designer Ethnic Wear |
BIBA STP | |
Segment |
Women looking for classy ethnic Indian wear. |
Target Group |
Women in the urban upper middle class. |
Positioning |
Trendy fashionable ethnic wear. |
SWOT Analysis of BIBA | |
BIBA Strengths |
Below are the Strengths in the SWOT Analysis of BIBA: 1.Emergence of a successful brand in the ethnic wear category with several awards like the Golden Seale trophy and consistently rated as the most admired ethnic wear brand 4. Strong product mix which includes mix-match and unstitched fabrics |
BIBA Weaknesses |
Here are the weaknesses in the BIBA SWOT Analysis: 1.Strategic alliance with Future group in unstable due to financial concerns 2.Lack of self- procuring facilities would be a problem in the long run |
BIBA Opportunities |
Following are the Opportunities in BIBA SWOT Analysis: 1. Along with effective online marketing campaigns that it is currently into BIBA can think of selling merchandise online which has emerged as an effective medium. |
BIBA Threats |
The threats in the SWOT Analysis of BIBA are as mentioned: 1. Entry of several Indian designers in the Indian Ethnic wear segment poses a serious threat 2. Highly fragmented fashion industry would lead to low brand loyalty |
BIBA Competition | |
BIBA Competitors |
Below are the top 3 competitors of BIBA: 1.Global Desi 3.Fab India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BIBA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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