BIBA SWOT Analysis, Competitors & USP

BIBA  Apparels Private Ltd

Apparel and Accessories

Lifestyle and Retail

Fashion at affordable prices

Affordable Designer Ethnic Wear

Women looking for classy ethnic Indian wear.

Women in the urban upper middle class.

Trendy fashionable ethnic wear.

Below are the Strengths in the SWOT Analysis of BIBA:

1.Emergence of a successful brand in the ethnic wear category with      several awards like the Golden Seale trophy and consistently rated as the most admired ethnic wear brand
2. Pioneer of Bollywood merchandising in India with several successful film projects
3. Strong presence in over 40 cities with over 90 stores and in several MBO’s like Shopper’s Stop, Pantaloon, Lifestyle, Central etc.

4. Strong product mix which includes mix-match and unstitched fabrics
5. Done effective youth marketing on social media with campaigns like Quirky closet, guess the look

Here are the weaknesses in the BIBA SWOT Analysis:

1.Strategic alliance with Future group in unstable due to financial concerns

2.Lack of self- procuring facilities would be a problem in the long run
3. Limited global reach where NRIs stay

Following are the Opportunities in BIBA SWOT Analysis:

1. Along with effective online marketing campaigns that it is currently into BIBA can think of selling merchandise online which has emerged as an effective medium.
2.It can also take to export and showcasing the merchandise in International markets to earn greater visibility globally

The threats in the SWOT Analysis of BIBA are as mentioned:

1. Entry of several Indian designers in the Indian Ethnic wear segment poses a serious threat

2. Highly fragmented fashion industry would lead to low brand loyalty
3. The recent Govt. tax policies on apparel would lead to a price rise.

Below are the top 3 competitors of BIBA:

1.Global Desi
2.Kashish

3.Fab India