Polo Ralph Lauren SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Polo Ralph Lauren analyses the brand by its strengths, weaknesses, opportunities & threats. In Polo Ralph Lauren SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Polo Ralph Lauren to benchmark its business & performance as compared to the competitors. Polo Ralph Lauren is one of the leading brands in the lifestyle and retail sector.

The table below lists the Polo Ralph Lauren SWOT (Strengths, Weaknesses, Opportunities, Threats), top Polo Ralph Lauren competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Polo Ralph Lauren SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Polo Ralph Lauren Brand Analysis
Parent Company

Ralph Lauren
Category

Apparel and Accessories
Sector

Lifestyle and Retail
Tagline/ Slogan

Get Involved volunteer exceed
USP

Quality products
Polo Ralph Lauren STP
Segment

Fashion conscious men and women.
Target Group

Urban upper and upper middle class families.
Positioning

Complete fashionable lifestyle brand.
SWOT Analysis of Polo Ralph Lauren
Polo Ralph Lauren Strengths

Below are the Strengths in the SWOT Analysis of Polo Ralph Lauren:

1.The network of Ralph Lauren's retail stores focuses on showcasing the "World of Ralph Lauren" by offering a wide selection of luxury products to customers.
2. Polo Ralph Lauren is a leading global player in the design, distribution and marketing of lifestyle products such as men’s, women’s and children’s apparel, accessories, fragrances and home furnishing. 
3. Ralph Lauren's retail arm operates through a chain of over 325 retail and factory outlet stores, in addition to the company's online store.
4. Its marketing campaign in Europe which involved 4D mapping was the most innovative marketing campaign
Polo Ralph Lauren Weaknesses

Here are the weaknesses in the Polo Ralph Lauren SWOT Analysis:

1.  Lawsuit by Levis affected brand image
2. Fake imitations and replica products affecting margins and sales
3. The cost margins for the brand are unstable due to buying and selling in different currencies
Polo Ralph Lauren Opportunities

Following are the Opportunities in Polo Ralph Lauren SWOT Analysis:

1. Foray in emerging markets like India with FDI in retail opening up
2. The brand can drive more growth and sales through e-tailing
3.The private label partnership would enable the brand get into important tie-ups which is a must for future growth
Polo Ralph Lauren Threats

The threats in the SWOT Analysis of Polo Ralph Lauren are as mentioned:

1. The bargaining power of suppliers is more in case of Polo because a large section of the revenues come from strategic licenses over which the company has no operational control
2.Changes in exchange rates can cause a serious concern related to foot-traffic and will affect prices
3.The highly fragmented fashion industry ensures that there is high bargaining power of buyers
Polo Ralph Lauren Competition
Polo Ralph Lauren Competitors

Below are the top 3 competitors of Polo Ralph Lauren:

1. Diesel
2.Armani Exchange
3.US Polo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Polo Ralph Lauren. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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