Polo Ralph Lauren SWOT Analysis, Competitors & USP

Polo Ralph Lauren SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Polo Ralph Lauren, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Polo Ralph Lauren to benchmark its business & performance as compared to the competitors, and make strategic improvements. Polo Ralph Lauren is one of the leading brands in the lifestyle and retail sector.

The article below lists the Polo Ralph Lauren SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Polo Ralph Lauren SWOT Analysis:

SWOT Analysis of Polo Ralph Lauren

For Polo Ralph Lauren, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Polo Ralph Lauren Strengths

The strengths of Polo Ralph Lauren looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Polo Ralph Lauren :

1.The network of Ralph Lauren's retail stores focuses on showcasing the "World of Ralph Lauren" by offering a wide selection of luxury products to customers.
2. Polo Ralph Lauren is a leading global player in the design, distribution and marketing of lifestyle products such as men’s, women’s and children’s apparel, accessories, fragrances and home furnishing. 
3. Ralph Lauren's retail arm operates through a chain of over 325 retail and factory outlet stores, in addition to the company's online store.
4. Its marketing campaign in Europe which involved 4D mapping was the most innovative marketing campaign

Polo Ralph Lauren Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Polo Ralph Lauren SWOT Analysis:

1.  Lawsuit by Levis affected brand image
2. Fake imitations and replica products affecting margins and sales
3. The cost margins for the brand are unstable due to buying and selling in different currencies

Polo Ralph Lauren Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Polo Ralph Lauren SWOT Analysis:

1. Foray in emerging markets like India with FDI in retail opening up
2. The brand can drive more growth and sales through e-tailing
3.The private label partnership would enable the brand get into important tie-ups which is a must for future growth

Polo Ralph Lauren Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Polo Ralph Lauren are as mentioned:

1. The bargaining power of suppliers is more in case of Polo because a large section of the revenues come from strategic licenses over which the company has no operational control
2.Changes in exchange rates can cause a serious concern related to foot-traffic and will affect prices
3.The highly fragmented fashion industry ensures that there is high bargaining power of buyers

Polo Ralph Lauren Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Polo Ralph Lauren:

1. Diesel
2.Armani Exchange
3.US Polo

Hence this concludes the Polo Ralph Lauren SWOT analysis.

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About Polo Ralph Lauren

Polo Ralph Lauren Overview
Parent Company	Ralph Lauren
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Get Involved volunteer exceed
USP	Quality products
Polo Ralph Lauren STP
Segmentation	Fashion conscious men and women.
Target Market	Urban upper and upper middle class families.
Positioning	Complete fashionable lifestyle brand.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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