SWOT analysis of Polo Ralph Lauren analyses the brand by its strengths, weaknesses, opportunities & threats. In Polo Ralph Lauren SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Polo Ralph Lauren to benchmark its business & performance as compared to the competitors. Polo Ralph Lauren is one of the leading brands in the lifestyle and retail sector.
The table below lists the Polo Ralph Lauren SWOT (Strengths, Weaknesses, Opportunities, Threats), top Polo Ralph Lauren competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Polo Ralph Lauren Brand Analysis | |
---|---|
Parent Company |
Ralph Lauren |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Get Involved volunteer exceed |
USP |
Quality products |
Polo Ralph Lauren STP | |
Segment |
Fashion conscious men and women. |
Target Group |
Urban upper and upper middle class families. |
Positioning |
Complete fashionable lifestyle brand. |
SWOT Analysis of Polo Ralph Lauren | |
Polo Ralph Lauren Strengths |
Below are the Strengths in the SWOT Analysis of Polo Ralph Lauren: 1.The network of Ralph Lauren's retail stores focuses on showcasing the "World of Ralph Lauren" by offering a wide selection of luxury products to customers. |
Polo Ralph Lauren Weaknesses |
Here are the weaknesses in the Polo Ralph Lauren SWOT Analysis: 1. Lawsuit by Levis affected brand image |
Polo Ralph Lauren Opportunities |
Following are the Opportunities in Polo Ralph Lauren SWOT Analysis: 1. Foray in emerging markets like India with FDI in retail opening up |
Polo Ralph Lauren Threats |
The threats in the SWOT Analysis of Polo Ralph Lauren are as mentioned: 1. The bargaining power of suppliers is more in case of Polo because a large section of the revenues come from strategic licenses over which the company has no operational control |
Polo Ralph Lauren Competition | |
Polo Ralph Lauren Competitors |
Below are the top 3 competitors of Polo Ralph Lauren: 1. Diesel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Polo Ralph Lauren. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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