Malabar Gold and Diamonds SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Malabar Gold and Diamonds covering strengths, weaknesses, opportunities and threats.

Malabar Gold and Diamonds Strengths

  1. Its  one largest jewellery retailer in India and GCC
  2. Offers a lifelong Warranty in Ornaments
  3. 60 stores pan-India and in the Middle East
  4. Solid workforce of 4000 people
  5. Association with film and sports celebrities enhances its brand equity and reach

Above are the strengths in the SWOT Analysis of Malabar Gold and Diamonds. The strengths of Malabar Gold and Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Malabar Gold and Diamonds Weaknesses

  1. Less penetration across India as stores are present primarily in South India
  2. Global footprint is less especially UK and US which has high number of NRIs

These were the weaknesses in the Malabar Gold and Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Malabar Gold and Diamonds Opportunities

  1. Expansion Plans in near future by increasing the stores in US, UK and South-East Asia
  2. Increase presence across India
  3. Tie-up with corporates and sponsorship of fashion events

Above we covered the opportunities in Malabar Gold and Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Malabar Gold and Diamonds Threats

  1. Competition is huge from already established brands in this segment
  2. Competition is also in overseas market other players
  3. Fluctuating global economy means loss of sale

The threats in the SWOT Analysis of Malabar Gold and Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Malabar Gold and Diamonds SWOT analysis.

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About Malabar Gold and Diamonds

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Malabar Gold and Diamonds Overview
Parent Company

Malabar Gold diamonds

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Beauty meets Quality; Celebrate the beauty of Life

USP

Services offered  to today’s global taste

Malabar Gold and Diamonds STP
Segmentation

People who has Upper spending power

Target Market

Woman who likes hand crafted and Indian heritage ornaments  and  for funky style under the brand name Scarlet for kids

Positioning

Champion of contemporary and classic jewellery


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Malabar Gold and Diamonds. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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