Malabar Gold and Diamonds SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Malabar Gold and Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Malabar Gold and Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Malabar Gold and Diamonds to benchmark its business & performance as compared to the competitors. Malabar Gold and Diamonds is one of the leading brands in the lifestyle and retail sector.

The table below lists the Malabar Gold and Diamonds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Malabar Gold and Diamonds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Malabar Gold and Diamonds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Malabar Gold and Diamonds Brand Analysis
Parent Company

Malabar Gold diamonds

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Beauty meets Quality; Celebrate the beauty of Life

USP

Services offered  to today’s global taste

Malabar Gold and Diamonds STP
Segment

People who has Upper spending power

Target Group

Woman who likes hand crafted and Indian heritage ornaments  and  for funky style under the brand name Scarlet for kids

Positioning

Champion of contemporary and classic jewellery

SWOT Analysis of Malabar Gold and Diamonds
Malabar Gold and Diamonds Strengths

Below are the Strengths in the SWOT Analysis of Malabar Gold and Diamonds:

1.Its  one largest jewellery retailer in India and GCC

2. Offers a lifelong Warranty in Ornaments
3. 60 stores pan-India and in the Middle East
4. Solid workforce of 4000 people
5. Association with film and sports celebrities enhances its brand equity and reach

Malabar Gold and Diamonds Weaknesses

Here are the weaknesses in the Malabar Gold and Diamonds SWOT Analysis:

1. Less penetration across India as stores are present primarily in South India
2.Global footprint is less especially UK and US which has high number of NRIs

Malabar Gold and Diamonds Opportunities

Following are the Opportunities in Malabar Gold and Diamonds SWOT Analysis:

1. Expansion Plans in near future by increasing the stores in US, UK and South-East Asia
2.Increase presence across India
3. Tie-up with corporates and sponsorship of fashion events

Malabar Gold and Diamonds Threats

The threats in the SWOT Analysis of Malabar Gold and Diamonds are as mentioned:

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Malabar Gold and Diamonds Competition
Malabar Gold and Diamonds Competitors

Below are the top 3 competitors of Malabar Gold and Diamonds:

1.Tanishq
2.Tiffany and Co
3.Gitanjali


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Malabar Gold and Diamonds. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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