Malabar Gold and Diamonds SWOT Analysis, Competitors & USP

SWOT analysis of Malabar Gold and Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Malabar Gold and Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Malabar Gold and Diamonds to benchmark its business & performance as compared to the competitors. Malabar Gold and Diamonds is one of the leading brands in the lifestyle and retail sector.

The article below lists the Malabar Gold and Diamonds SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Malabar Gold and Diamonds SWOT Analysis:

SWOT Analysis of Malabar Gold and Diamonds

For Malabar Gold and Diamonds, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Malabar Gold and Diamonds Strengths

The strengths of Malabar Gold and Diamonds looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Malabar Gold and Diamonds :

1.Its  one largest jewellery retailer in India and GCC

2. Offers a lifelong Warranty in Ornaments
3. 60 stores pan-India and in the Middle East
4. Solid workforce of 4000 people
5. Association with film and sports celebrities enhances its brand equity and reach

Malabar Gold and Diamonds Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Malabar Gold and Diamonds SWOT Analysis:

1. Less penetration across India as stores are present primarily in South India
2.Global footprint is less especially UK and US which has high number of NRIs

Malabar Gold and Diamonds Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Malabar Gold and Diamonds SWOT Analysis:

1. Expansion Plans in near future by increasing the stores in US, UK and South-East Asia
2.Increase presence across India
3. Tie-up with corporates and sponsorship of fashion events

Malabar Gold and Diamonds Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Malabar Gold and Diamonds are as mentioned:

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Malabar Gold and Diamonds Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Malabar Gold and Diamonds:

1.Tanishq
2.Tiffany and Co
3.Gitanjali

Hence this concludes the Malabar Gold and Diamonds SWOT analysis.

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About Malabar Gold and Diamonds

Malabar Gold and Diamonds Overview
Parent Company	Malabar Gold diamonds
Category	Jewellery and Diamonds
Sector	Lifestyle and Retail
Tagline/ Slogan	Beauty meets Quality; Celebrate the beauty of Life
USP	Services offered  to today’s global taste
Malabar Gold and Diamonds STP
Segmentation	People who has Upper spending power
Target Market	Woman who likes hand crafted and Indian heritage ornaments  and  for funky style under the brand name Scarlet for kids
Positioning	Champion of contemporary and classic jewellery

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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