Malabar Gold and Diamonds SWOT Analysis, Competitors & USP
SWOT analysis of Malabar Gold and Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Malabar Gold and Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Malabar Gold and Diamonds to benchmark its business & performance as compared to the competitors. Malabar Gold and Diamonds is one of the leading brands in the lifestyle and retail sector.
The table below lists the Malabar Gold and Diamonds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Malabar Gold and Diamonds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Malabar Gold and Diamonds Brand Analysis | |
|---|---|
| Parent Company |
Malabar Gold diamonds |
| Category |
Jewellery and Diamonds |
| Sector | |
| Tagline/ Slogan |
Beauty meets Quality; Celebrate the beauty of Life |
| USP |
Services offered to today’s global taste |
| Malabar Gold and Diamonds STP | |
| Segment |
People who has Upper spending power |
| Target Group |
Woman who likes hand crafted and Indian heritage ornaments and for funky style under the brand name Scarlet for kids |
| Positioning |
Champion of contemporary and classic jewellery |
| SWOT Analysis of Malabar Gold and Diamonds | |
| Malabar Gold and Diamonds Strengths |
Below are the Strengths in the SWOT Analysis of Malabar Gold and Diamonds: 1.Its one largest jewellery retailer in India and GCC 2. Offers a lifelong Warranty in Ornaments |
| Malabar Gold and Diamonds Weaknesses |
Here are the weaknesses in the Malabar Gold and Diamonds SWOT Analysis: 1. Less penetration across India as stores are present primarily in South India |
| Malabar Gold and Diamonds Opportunities |
Following are the Opportunities in Malabar Gold and Diamonds SWOT Analysis: 1. Expansion Plans in near future by increasing the stores in US, UK and South-East Asia |
| Malabar Gold and Diamonds Threats |
The threats in the SWOT Analysis of Malabar Gold and Diamonds are as mentioned: 1. Competition is huge from already established brands in this segment 3.Fluctuating global economy means loss of sale |
| Malabar Gold and Diamonds Competition | |
| Malabar Gold and Diamonds Competitors |
Below are the top 3 competitors of Malabar Gold and Diamonds: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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