Malabar Gold and Diamonds SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Malabar Gold and Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Malabar Gold and Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Malabar Gold and Diamonds to benchmark its business & performance as compared to the competitors. Malabar Gold and Diamonds is one of the leading brands in the lifestyle and retail sector.
The table below lists the Malabar Gold and Diamonds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Malabar Gold and Diamonds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Beauty meets Quality; Celebrate the beauty of Life
Services offered to today’s global taste
Malabar Gold and Diamonds STP
People who has Upper spending power
Woman who likes hand crafted and Indian heritage ornaments and for funky style under the brand name Scarlet for kids
Champion of contemporary and classic jewellery
SWOT Analysis of Malabar Gold and Diamonds
Malabar Gold and Diamonds Strengths
Below are the Strengths in the SWOT Analysis of Malabar Gold and Diamonds:
1.Its one largest jewellery retailer in India and GCC
2. Offers a lifelong Warranty in Ornaments 3. 60 stores pan-India and in the Middle East 4. Solid workforce of 4000 people 5. Association with film and sports celebrities enhances its brand equity and reach
Malabar Gold and Diamonds Weaknesses
Here are the weaknesses in the Malabar Gold and Diamonds SWOT Analysis:
1. Less penetration across India as stores are present primarily in South India 2.Global footprint is less especially UK and US which has high number of NRIs
Malabar Gold and Diamonds Opportunities
Following are the Opportunities in Malabar Gold and Diamonds SWOT Analysis:
1. Expansion Plans in near future by increasing the stores in US, UK and South-East Asia 2.Increase presence across India 3. Tie-up with corporates and sponsorship of fashion events
Malabar Gold and Diamonds Threats
The threats in the SWOT Analysis of Malabar Gold and Diamonds are as mentioned:
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players
3.Fluctuating global economy means loss of sale
Malabar Gold and Diamonds Competition
Malabar Gold and Diamonds Competitors
Below are the top 3 competitors of Malabar Gold and Diamonds:
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