Published in Lifestyle and Retail category by MBA Skool Team
Malabar Gold and Diamonds is one of the leading brands in the lifestyle and retail sector. Malabar Gold and Diamonds SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Malabar Gold and Diamonds:
Its one largest jewellery retailer in India and GCC
Offers a lifelong Warranty in Ornaments
60 stores pan-India and in the Middle East
Solid workforce of 4000 people
Association with film and sports celebrities enhances its brand equity and reach
Above are the strengths in the SWOT Analysis of Malabar Gold and Diamonds. The strengths of Malabar Gold and Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Malabar Gold and Diamonds Weaknesses
Less penetration across India as stores are present primarily in South India
Global footprint is less especially UK and US which has high number of NRIs
These were the weaknesses in the Malabar Gold and Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Malabar Gold and Diamonds Opportunities
Expansion Plans in near future by increasing the stores in US, UK and South-East Asia
Increase presence across India
Tie-up with corporates and sponsorship of fashion events
Above we covered the opportunities in Malabar Gold and Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Malabar Gold and Diamonds Threats
Competition is huge from already established brands in this segment
Competition is also in overseas market other players
Fluctuating global economy means loss of sale
The threats in the SWOT Analysis of Malabar Gold and Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Beauty meets Quality; Celebrate the beauty of Life
Services offered to today’s global taste
Malabar Gold and Diamonds STP
People who has Upper spending power
Woman who likes hand crafted and Indian heritage ornaments and for funky style under the brand name Scarlet for kids
Champion of contemporary and classic jewellery
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