SWOT analysis of Orra Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Orra Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Orra Diamonds to benchmark its business & performance as compared to the competitors. Orra Diamonds is one of the leading brands in the lifestyle and retail sector.
The table below lists the Orra Diamonds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orra Diamonds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Orra Diamonds Brand Analysis | |
---|---|
Parent Company |
Orra diamonds |
Category |
Jewellery and diamonds |
Sector | |
Tagline/ Slogan |
The Journey of Love; The diamond destination |
USP |
Quality of product and Different designs |
Orra Diamonds STP | |
Segment |
Women looking for bridal and daily wear diamond jewellery |
Target Group |
Urban upper-middle and upper class women |
Positioning |
The one place where all the stylish diamond designs are available |
SWOT Analysis of Orra Diamonds | |
Orra Diamonds Strengths |
Below are the Strengths in the SWOT Analysis of Orra Diamonds: 1. Huge network spread across 15 countries |
Orra Diamonds Weaknesses |
Here are the weaknesses in the Orra Diamonds SWOT Analysis: 1. Competition from leading diamond brands means limited market share growth |
Orra Diamonds Opportunities |
Following are the Opportunities in Orra Diamonds SWOT Analysis: 1. Overseas market is huge specially the NRI segment |
Orra Diamonds Threats |
The threats in the SWOT Analysis of Orra Diamonds are as mentioned: 1. Competition is huge from already established brands in this segment 3.Fluctuating global economy means loss of sale |
Orra Diamonds Competition | |
Orra Diamonds Competitors |
Below are the top 3 competitors of Orra Diamonds: 1.Tanishq |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orra Diamonds. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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