Published in Lifestyle and Retail category by MBA Skool Team
Orra Diamonds is one of the leading brands in the lifestyle and retail sector. Orra Diamonds SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Orra Diamonds:
Has won awards Best jewellery retail chain of the year
Its counted among the top 5 jewellery brand, within its 2 years of launch
Designs are made from all over the world
Good advertising and brand presence across India
Offers collections like bridal, solitaire etc
Above are the strengths in the SWOT Analysis of Orra Diamonds. The strengths of Orra Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Orra Diamonds Weaknesses
Competition from leading diamond brands means limited market share growth
Brand switching is high as designs and fashion play a big role in customer purchase
These were the weaknesses in the Orra Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Orra Diamonds Opportunities
Overseas market is huge specially the NRI segment
Huge scope of increase in middle east and European markets
High and increasing purchasing power of the people
More advertising to increase brand recall
Above we covered the opportunities in Orra Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Orra Diamonds Threats
Competition is huge from already established brands in this segment
Competition is also in overseas market other players
Fluctuating global economy means loss of sale
The threats in the SWOT Analysis of Orra Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Women looking for bridal and daily wear diamond jewellery
Urban upper-middle and upper class women
The one place where all the stylish diamond designs are available
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Orra Diamonds. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute