Orra Diamonds SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Orra Diamonds SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Orra Diamonds, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Orra Diamonds is one of the leading brands in the lifestyle and retail sector. The article below lists the Orra Diamonds SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Orra Diamonds Strengths

The strengths of Orra Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Orra Diamonds :

1. Huge network spread across 15 countries
2. Has won awards Best jewellery retail chain of the year
3. Its counted among the top 5 jewellery brand, within its 2 years of launch
4. Designs are made from all over the world
5. Good advertising and brand presence across India
6. Offers collections like bridal, solitaire etc

Orra Diamonds Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Orra Diamonds SWOT Analysis:

1. Competition from leading diamond brands means limited market share growth
2. Brand switching is high as designs and fashion play a big role in customer purchase

Orra Diamonds Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Orra Diamonds SWOT Analysis:

1. Overseas market is huge specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people
4. More advertising to increase brand recall

Orra Diamonds Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Orra Diamonds are as mentioned:

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Read Similar SWOT analysis

Hence this concludes the Orra Diamonds SWOT analysis.

Continue reading more about the brand/company.

About Orra Diamonds

Orra Diamonds Overview
Parent Company

Orra diamonds


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

The Journey of Love; The diamond destination


Quality of product and Different designs

Orra Diamonds STP

Women looking for bridal and daily wear diamond jewellery

Target Market

Urban upper-middle and upper class women


The one place where all the stylish diamond designs are available

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Orra Diamonds. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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