Orra Diamonds SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Orra Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Orra Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orra Diamonds to benchmark its business & performance as compared to the competitors. Orra Diamonds is one of the leading brands in the lifestyle and retail sector.

The article below lists the Orra Diamonds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orra Diamonds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Orra Diamonds

Orra Diamonds Overview
Parent Company

Orra diamonds

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

The Journey of Love; The diamond destination

USP

Quality of product and Different designs

Orra Diamonds STP
Segmentation

Women looking for bridal and daily wear diamond jewellery

Target Market

Urban upper-middle and upper class women

Positioning

The one place where all the stylish diamond designs are available

SWOT Analysis of Orra Diamonds

For Orra Diamonds, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Orra Diamonds SWOT Analysis:

Orra Diamonds Strengths

The strengths of Orra Diamonds looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Orra Diamonds :

1. Huge network spread across 15 countries
2. Has won awards Best jewellery retail chain of the year
3. Its counted among the top 5 jewellery brand, within its 2 years of launch
4. Designs are made from all over the world
5. Good advertising and brand presence across India
6. Offers collections like bridal, solitaire etc

Orra Diamonds Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Orra Diamonds SWOT Analysis:

1. Competition from leading diamond brands means limited market share growth
2. Brand switching is high as designs and fashion play a big role in customer purchase


Orra Diamonds Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orra Diamonds SWOT Analysis:

1. Overseas market is huge specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people
4. More advertising to increase brand recall


Orra Diamonds Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Orra Diamonds are as mentioned:

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Orra Diamonds Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Orra Diamonds:

1.Tanishq
2.Kiah diamonds
3.Kisna


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orra Diamonds. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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