Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Orra Diamonds analyses the brand by its strengths, weaknesses, opportunities & threats. In Orra Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Orra Diamonds to benchmark its business & performance as compared to the competitors. Orra Diamonds is one of the leading brands in the lifestyle and retail sector.
The table below lists the Orra Diamonds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orra Diamonds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Women looking for bridal and daily wear diamond jewellery
Urban upper-middle and upper class women
The one place where all the stylish diamond designs are available
SWOT Analysis of Orra Diamonds
Orra Diamonds Strengths
Below are the Strengths in the SWOT Analysis of Orra Diamonds:
1. Huge network spread across 15 countries 2. Has won awards Best jewellery retail chain of the year 3. Its counted among the top 5 jewellery brand, within its 2 years of launch 4. Designs are made from all over the world 5. Good advertising and brand presence across India 6. Offers collections like bridal, solitaire etc
Orra Diamonds Weaknesses
Here are the weaknesses in the Orra Diamonds SWOT Analysis:
1. Competition from leading diamond brands means limited market share growth 2. Brand switching is high as designs and fashion play a big role in customer purchase
Orra Diamonds Opportunities
Following are the Opportunities in Orra Diamonds SWOT Analysis:
1. Overseas market is huge specially the NRI segment 2.Huge scope of increase in middle east and European markets 3.High and increasing purchasing power of the people 4. More advertising to increase brand recall
Orra Diamonds Threats
The threats in the SWOT Analysis of Orra Diamonds are as mentioned:
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players
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