Orra Diamonds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2562

SWOT Analysis of Orra Diamonds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orra Diamonds

Parent Company

Orra diamonds


Jewellery and diamonds


Lifestyle and retail

Tagline/ Slogan

The Journey of Love; The diamond destination


Quality of product and Different designs



Women looking for bridal and daily wear diamond jewellery

Target Group

Urban upper-middle and upper class women


The one place where all the stylish diamond designs are available

SWOT Analysis


1. Huge network spread across 15 countries
2. Has won awards Best jewellery retail chain of the year
3. Its counted among the top 5 jewellery brand, within its 2 years of launch
4. Designs are made from all over the world
5. Good advertising and brand presence across India
6. Offers collections like bridal, solitaire etc


1. Competition from leading diamond brands means limited market share growth
2. Brand switching is high as designs and fashion play a big role in customer purchase


1. Overseas market is huge specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people
4. More advertising to increase brand recall


1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale



2.Kiah diamonds

The table above concludes the Orra Diamonds SWOT analysis along with its marketing and brand parameters.


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