Orra Diamonds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Orra diamonds

Jewellery and diamonds

Lifestyle and Retail

The Journey of Love; The diamond destination

Quality of product and Different designs

Women looking for bridal and daily wear diamond jewellery

Urban upper-middle and upper class women

The one place where all the stylish diamond designs are available

Below are the Strengths in the SWOT Analysis of Orra Diamonds:

1. Huge network spread across 15 countries
2. Has won awards Best jewellery retail chain of the year
3. Its counted among the top 5 jewellery brand, within its 2 years of launch
4. Designs are made from all over the world
5. Good advertising and brand presence across India
6. Offers collections like bridal, solitaire etc

Here are the weaknesses in the Orra Diamonds SWOT Analysis:

1. Competition from leading diamond brands means limited market share growth
2. Brand switching is high as designs and fashion play a big role in customer purchase

Following are the Opportunities in Orra Diamonds SWOT Analysis:

1. Overseas market is huge specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people
4. More advertising to increase brand recall

The threats in the SWOT Analysis of Orra Diamonds are as mentioned:

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Below are the top 3 Orra Diamonds competitors:

1.Tanishq
2.Kiah diamonds
3.Kisna