Orra Diamonds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Orra Diamonds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Orra Diamonds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orra Diamonds to benchmark its business & performance as compared to the competitors and industry. Orra Diamonds is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orra Diamonds competitors and includes Orra Diamonds target market, segmentation, positioning & Unique Selling Proposition (USP).

Orra Diamonds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Orra Diamonds Brand Analysis
Parent Company

Orra diamonds


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

The Journey of Love; The diamond destination


Quality of product and Different designs

Orra Diamonds STP
Orra Diamonds Segmentation

Women looking for bridal and daily wear diamond jewellery

Orra Diamonds Target Market

Urban upper-middle and upper class women

Orra Diamonds Positioning

The one place where all the stylish diamond designs are available

Orra Diamonds SWOT Analysis
Orra Diamonds Strengths

Below are the Strengths in the SWOT Analysis of Orra Diamonds:

1. Huge network spread across 15 countries
2. Has won awards Best jewellery retail chain of the year
3. Its counted among the top 5 jewellery brand, within its 2 years of launch
4. Designs are made from all over the world
5. Good advertising and brand presence across India
6. Offers collections like bridal, solitaire etc

Orra Diamonds Weaknesses

Here are the weaknesses in the Orra Diamonds SWOT Analysis:

1. Competition from leading diamond brands means limited market share growth
2. Brand switching is high as designs and fashion play a big role in customer purchase

Orra Diamonds Opportunities

Following are the Opportunities in Orra Diamonds SWOT Analysis:

1. Overseas market is huge specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people
4. More advertising to increase brand recall

Orra Diamonds Threats

The threats in the SWOT Analysis of Orra Diamonds are as mentioned:

1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players

3.Fluctuating global economy means loss of sale

Orra Diamonds Competition

Below are the top 3 Orra Diamonds competitors:

2.Kiah diamonds

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orra Diamonds. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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