Orra Diamonds SWOT Analysis
Orra Diamonds SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Orra Diamonds, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Orra Diamonds is one of the leading brands in the lifestyle and retail sector. The article below lists the Orra Diamonds SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Orra Diamonds Strengths
The strengths of Orra Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Orra Diamonds :
1. Huge network spread across 15 countries
2. Has won awards Best jewellery retail chain of the year
3. Its counted among the top 5 jewellery brand, within its 2 years of launch
4. Designs are made from all over the world
5. Good advertising and brand presence across India
6. Offers collections like bridal, solitaire etc
Orra Diamonds Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Orra Diamonds SWOT Analysis:
1. Competition from leading diamond brands means limited market share growth
2. Brand switching is high as designs and fashion play a big role in customer purchase
Orra Diamonds Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Orra Diamonds SWOT Analysis:
1. Overseas market is huge specially the NRI segment
2.Huge scope of increase in middle east and European markets
3.High and increasing purchasing power of the people
4. More advertising to increase brand recall
Orra Diamonds Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Orra Diamonds are as mentioned:
1. Competition is huge from already established brands in this segment
2.Competition is also in overseas market other players
3.Fluctuating global economy means loss of sale
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Hence this concludes the Orra Diamonds SWOT analysis.
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About Orra Diamonds
| Orra Diamonds Overview | |
|---|---|
| Parent Company |
Orra diamonds |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
The Journey of Love; The diamond destination |
| USP |
Quality of product and Different designs |
| Orra Diamonds STP | |
| Segmentation |
Women looking for bridal and daily wear diamond jewellery |
| Target Market |
Urban upper-middle and upper class women |
| Positioning |
The one place where all the stylish diamond designs are available |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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