Moschino SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Moschino analyses the brand by its strengths, weaknesses, opportunities & threats. In Moschino SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moschino to benchmark its business & performance as compared to the competitors. Moschino is one of the leading brands in the lifestyle and retail sector.

The table below lists the Moschino SWOT (Strengths, Weaknesses, Opportunities, Threats), top Moschino competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Moschino SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Moschino Brand Analysis
Parent Company

Aeffe s.p.A
Category

Footwear and Apparel
Sector

Lifestyle and Retail
Tagline/ Slogan

I feel
USP

Premium Italy Brand
Moschino STP
Segment

Premium Elite Fashionable People
Target Group

Urban upper class
Positioning

Premium fashion Brand
SWOT Analysis of Moschino
Moschino Strengths

Below are the Strengths in the SWOT Analysis of Moschino:

1. Creative Designs from an established fashion house
2. Associated with Aeffe s.p.A hence greater credibility
3. Strong parent brand’s distribution network and financial stability
4. Good presence in Italy and some other European countries
5. It has stores in Europe and Asia
Moschino Weaknesses

Here are the weaknesses in the Moschino SWOT Analysis:

1.Limited brand awareness globally as compared to some other lifestyle apparel brands
2. Penetration is less in Americas and the emerging economies
Moschino Opportunities

Following are the Opportunities in Moschino SWOT Analysis:

1.Increasing disposable incomes in emerging countries
2.Growing awareness of the fashion industry due to media
3. People accepting fashion trends as a part of everyday lifestyle
Moschino Threats

The threats in the SWOT Analysis of Moschino are as mentioned:

1.Competitive market
2.Product substitutes is easily available
3. Threat from cheaper/ fake imitations
Moschino Competition
Moschino Competitors

Below are the top 4 competitors of Moschino:

1.Armani Exchange
2.Versace
3.Dolce and Gabbana (D&G)

4.Miu Miu


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Moschino. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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