Moschino SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9468

SWOT analysis of Moschino analyses the brand/company with its strengths, weaknesses, opportunities & threats. Moschino is one of the leading brands in the lifestyle and retail sector.

In addition to SWOT Analysis, the table below also lists the top Moschino competitors and elaborates Moschino segmentation, targeting, positioning & USP.


Parent Company

Aeffe s.p.A


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

I feel


Premium Italy Brand

Moschino STP


Premium Elite Fashionable People

Target Group

Urban upper class


Premium fashion Brand

Moschino SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moschino. Strengths are:

1. Creative Designs from an established fashion house
2. Associated with Aeffe s.p.A hence greater credibility
3. Strong parent brand’s distribution network and financial stability
4. Good presence in Italy and some other European countries
5. It has stores in Europe and Asia


Here are the weaknesses in the Moschino SWOT Analysis:

1.Limited brand awareness globally as compared to some other lifestyle apparel brands
2. Penetration is less in Americas and the emerging economies


Following are the Opportunities in Moschino SWOT Analysis:

1.Increasing disposable incomes in emerging countries
2.Growing awareness of the fashion industry due to media
3. People accepting fashion trends as a part of everyday lifestyle


The threats in the SWOT Analysis of Moschino are as mentioned:

1.Competitive market
2.Product substitutes is easily available
3. Threat from cheaper/ fake imitations

Moschino Competition


Below are the top 4 Moschino competitors:

1.Armani Exchange
3.Dolce and Gabbana (D&G)

4.Miu Miu

The brandguide table above concludes the Moschino SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Moschino. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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