Moschino SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8840

SWOT Analysis of Moschino with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Aeffe s.p.A


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

I feel


Premium Italy Brand

Moschino STP


Premium Elite Fashionable People

Target Group

Urban upper class


Premium fashion Brand

Moschino SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moschino :

1. Creative Designs from an established fashion house
2. Associated with Aeffe s.p.A hence greater credibility
3. Strong parent brand’s distribution network and financial stability
4. Good presence in Italy and some other European countries
5. It has stores in Europe and Asia


1.Limited brand awareness globally as compared to some other lifestyle apparel brands
2. Penetration is less in Americas and the emerging economies


1.Increasing disposable incomes in emerging countries
2.Growing awareness of the fashion industry due to media
3. People accepting fashion trends as a part of everyday lifestyle


1.Competitive market
2.Product substitutes is easily available
3. Threat from cheaper/ fake imitations

Moschino Competition


Below are the 4 main Moschino competitors :

1.Armani Exchange
3.Dolce and Gabbana (D&G)

4.Miu Miu

The brandguide table above concludes the Moschino SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Moschino. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: