SWOT Analysis of Moschino with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Moschino |
|
Parent Company |
Aeffe s.p.A |
Category |
Footwear and Apparel |
Sector |
|
Tagline/ Slogan |
I feel |
USP |
Premium Italy Brand |
Moschino STP |
|
Segment |
Premium Elite Fashionable People |
Target Group |
Urban upper class |
Positioning |
Premium fashion Brand |
Moschino SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moschino : 1. Creative Designs from an established fashion house |
Weaknesses |
1.Limited brand awareness globally as compared to some other lifestyle apparel brands |
Opportunities |
1.Increasing disposable incomes in emerging countries |
Threats |
1.Competitive market |
Moschino Competition |
|
Competitors |
Below are the 4 main Moschino competitors : 1.Armani Exchange 4.Miu Miu |
The brandguide table above concludes the Moschino SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Moschino. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!