Moschino SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Moschino SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Moschino, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moschino to benchmark its business & performance as compared to the competitors, and make strategic improvements. Moschino is one of the leading brands in the lifestyle and retail sector.

The article below lists the Moschino SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Moschino SWOT Analysis:

SWOT Analysis of Moschino

For Moschino, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Moschino Strengths

The strengths of Moschino looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Moschino :

1. Creative Designs from an established fashion house
2. Associated with Aeffe s.p.A hence greater credibility
3. Strong parent brand’s distribution network and financial stability
4. Good presence in Italy and some other European countries
5. It has stores in Europe and Asia

Moschino Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Moschino SWOT Analysis:

1.Limited brand awareness globally as compared to some other lifestyle apparel brands
2. Penetration is less in Americas and the emerging economies

Moschino Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Moschino SWOT Analysis:

1.Increasing disposable incomes in emerging countries
2.Growing awareness of the fashion industry due to media
3. People accepting fashion trends as a part of everyday lifestyle

Moschino Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Moschino are as mentioned:

1.Competitive market
2.Product substitutes is easily available
3. Threat from cheaper/ fake imitations

Moschino Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Moschino:

1.Armani Exchange
3.Dolce and Gabbana (D&G)

4.Miu Miu

Hence this concludes the Moschino SWOT analysis.

Continue reading more about the brand/company.

About Moschino

Moschino Overview
Parent Company

Aeffe s.p.A


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

I feel


Premium Italy Brand

Moschino STP

Premium Elite Fashionable People

Target Market

Urban upper class


Premium fashion Brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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