Moschino SWOT Analysis, Competitors & USP

Moschino

Parent Company

Aeffe s.p.A

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

I feel

USP

Premium Italy Brand

Moschino STP

Segment

Premium Elite Fashionable People

Target Group

Urban upper class

Positioning

Premium fashion Brand

Moschino SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moschino. Strengths are:

1. Creative Designs from an established fashion house
2. Associated with Aeffe s.p.A hence greater credibility
3. Strong parent brand’s distribution network and financial stability
4. Good presence in Italy and some other European countries
5. It has stores in Europe and Asia

Weaknesses

Here are the weaknesses in the Moschino SWOT Analysis:

1.Limited brand awareness globally as compared to some other lifestyle apparel brands
2. Penetration is less in Americas and the emerging economies

Opportunities

Following are the Opportunities in Moschino SWOT Analysis:

1.Increasing disposable incomes in emerging countries
2.Growing awareness of the fashion industry due to media
3. People accepting fashion trends as a part of everyday lifestyle

Threats

The threats in the SWOT Analysis of Moschino are as mentioned:

1.Competitive market
2.Product substitutes is easily available
3. Threat from cheaper/ fake imitations

Moschino Competition

Competitors

Below are the top 4 Moschino competitors:

1.Armani Exchange
2.Versace
3.Dolce and Gabbana (D&G)

4.Miu Miu