SWOT Analysis of Paul Smith with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Paul Smith |
|
Parent Company |
Paul Smith |
Category |
Footwear and Apparel |
Sector |
|
Tagline/ Slogan |
Paul Smith |
USP |
Designer brand and Geometric and futuristic designs |
Paul Smith STP |
|
Segment |
Premium Elite Fashion Conscious |
Target Group |
Urban men and women form the upper class |
Positioning |
Lifestyle Indicator |
Paul Smith SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Paul Smith : 1. Global Premium Brand |
Weaknesses |
1. Limited brand awareness compared to other lifestyle brands |
Opportunities |
1. .Fast growing fashion segment |
Threats |
1.Competitive Market |
Paul Smith Competition |
|
Competitors |
Below are the 2 main Paul Smith competitors : 2.Versace |
The brandguide table above concludes the Paul Smith SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Paul Smith. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!