Paul Smith SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8527

SWOT Analysis of Paul Smith with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paul Smith

Parent Company

Paul Smith


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Paul Smith


Designer brand and Geometric and futuristic designs

Paul Smith STP


Premium Elite Fashion Conscious

Target Group

Urban men and women form the upper class


Lifestyle Indicator

Paul Smith SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Paul Smith :

1. Global Premium Brand
2. Paul Smith, the designer is the brand ambassador
3. Apparels wholesaled to approximately 35 countries which increases the distribution network
4. Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo


1. Limited brand awareness compared to other lifestyle brands
2. Sales and brand image are hurt due to fake imitations of the brand


1. .Fast growing fashion segment
2.Increasing disposable income in emerging countries
3. Tie-up with fashion houses and increasing brand visibility through more aggressive marketing


1.Competitive Market
2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media
3. Fluctuating economy means people unwilling to spend more on premium brands

Paul Smith Competition


Below are the 2 main Paul Smith competitors :

1.Armani Exchange


The brandguide table above concludes the Paul Smith SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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