Paul Smith SWOT Analysis, Competitors & USP

Paul Smith SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Paul Smith, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Paul Smith to benchmark its business & performance as compared to the competitors, and make strategic improvements. Paul Smith is one of the leading brands in the lifestyle and retail sector.

The article below lists the Paul Smith SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Paul Smith SWOT Analysis:

SWOT Analysis of Paul Smith

For Paul Smith, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Paul Smith Strengths

The strengths of Paul Smith looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Paul Smith :

1. Global Premium Brand
2. Paul Smith, the designer is the brand ambassador
3. Apparels wholesaled to approximately 35 countries which increases the distribution network
4. Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo

Paul Smith Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Paul Smith SWOT Analysis:

1. Limited brand awareness compared to other lifestyle brands
2. Sales and brand image are hurt due to fake imitations of the brand

Paul Smith Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Paul Smith SWOT Analysis:

1. .Fast growing fashion segment
2.Increasing disposable income in emerging countries
3. Tie-up with fashion houses and increasing brand visibility through more aggressive marketing

Paul Smith Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Paul Smith are as mentioned:

1.Competitive Market
2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media
3. Fluctuating economy means people unwilling to spend more on premium brands

Paul Smith Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Paul Smith:

1.Armani Exchange

2.Versace

Hence this concludes the Paul Smith SWOT analysis.

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About Paul Smith

Paul Smith Overview
Parent Company	Paul Smith
Category	Footwear and Apparel
Sector	Lifestyle and Retail
Tagline/ Slogan	Paul Smith
USP	Designer brand and Geometric and futuristic designs
Paul Smith STP
Segmentation	Premium Elite Fashion Conscious
Target Market	Urban men and women form the upper class
Positioning	Lifestyle Indicator

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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