Paul Smith SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Paul Smith analyses the brand by its strengths, weaknesses, opportunities & threats. In Paul Smith SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Paul Smith to benchmark its business & performance as compared to the competitors. Paul Smith is one of the leading brands in the lifestyle and retail sector.

The table below lists the Paul Smith SWOT (Strengths, Weaknesses, Opportunities, Threats), top Paul Smith competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Paul Smith SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Paul Smith Brand Analysis
Parent Company

Paul Smith


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Paul Smith


Designer brand and Geometric and futuristic designs

Paul Smith STP

Premium Elite Fashion Conscious

Target Group

Urban men and women form the upper class


Lifestyle Indicator

SWOT Analysis of Paul Smith
Paul Smith Strengths

Below are the Strengths in the SWOT Analysis of Paul Smith:

1. Global Premium Brand
2. Paul Smith, the designer is the brand ambassador
3. Apparels wholesaled to approximately 35 countries which increases the distribution network
4. Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo

Paul Smith Weaknesses

Here are the weaknesses in the Paul Smith SWOT Analysis:

1. Limited brand awareness compared to other lifestyle brands
2. Sales and brand image are hurt due to fake imitations of the brand

Paul Smith Opportunities

Following are the Opportunities in Paul Smith SWOT Analysis:

1. .Fast growing fashion segment
2.Increasing disposable income in emerging countries
3. Tie-up with fashion houses and increasing brand visibility through more aggressive marketing

Paul Smith Threats

The threats in the SWOT Analysis of Paul Smith are as mentioned:

1.Competitive Market
2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media
3. Fluctuating economy means people unwilling to spend more on premium brands

Paul Smith Competition
Paul Smith Competitors

Below are the top 2 competitors of Paul Smith:

1.Armani Exchange


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Paul Smith. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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