Paul Smith SWOT Analysis, USP & Competitors

Paul Smith

Parent Company

Paul Smith

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Paul Smith

USP

Designer brand and Geometric and futuristic designs

Paul Smith STP

Segment

Premium Elite Fashion Conscious

Target Group

Urban men and women form the upper class

Positioning

Lifestyle Indicator

Paul Smith SWOT Analysis

Strengths

1. Global Premium Brand
2. Paul Smith, the designer is the brand ambassador
3. Apparels wholesaled to approximately 35 countries which increases the distribution network
4. Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo

Weaknesses

1. Limited brand awareness compared to other lifestyle brands
2. Sales and brand image are hurt due to fake imitations of the brand

Opportunities

1. .Fast growing fashion segment
2.Increasing disposable income in emerging countries
3. Tie-up with fashion houses and increasing brand visibility through more aggressive marketing

Threats

1.Competitive Market
2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media
3. Fluctuating economy means people unwilling to spend more on premium brands

Paul Smith Competition

Competitors

1.Armani Exchange

2.Versace