Published in Lifestyle and Retail category by MBA Skool Team
Paul Smith is one of the leading brands in the lifestyle and retail sector. Paul Smith SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Paul Smith:
Apparels wholesaled to approximately 35 countries which increases the distribution network
Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo
Above are the strengths in the SWOT Analysis of Paul Smith. The strengths of Paul Smith looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Paul Smith Weaknesses
Limited brand awareness compared to other lifestyle brands
Sales and brand image are hurt due to fake imitations of the brand
These were the weaknesses in the Paul Smith SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Paul Smith Opportunities
.Fast growing fashion segment
Increasing disposable income in emerging countries
Tie-up with fashion houses and increasing brand visibility through more aggressive marketing
Above we covered the opportunities in Paul Smith SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Paul Smith Threats
Easier for new entrants to establish themselves with the advent of VCs and exposure from social media
Fluctuating economy means people unwilling to spend more on premium brands
The threats in the SWOT Analysis of Paul Smith are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Designer brand and Geometric and futuristic designs
Paul Smith STP
Premium Elite Fashion Conscious
Urban men and women form the upper class
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