Paul Smith SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 6243

SWOT Analysis of Paul Smith with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paul Smith

Parent Company

Paul Smith


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Paul Smith


Designer brand and Geometric and futuristic designs



Premium Elite Fashion Conscious

Target Group

Urban men and women form the upper class


Lifestyle Indicator

SWOT Analysis


1. Global Premium Brand
2. Paul Smith, the designer is the brand ambassador
3. Apparels wholesaled to approximately 35 countries which increases the distribution network
4. Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo


1. Limited brand awareness compared to other lifestyle brands
2. Sales and brand image are hurt due to fake imitations of the brand


1. .Fast growing fashion segment
2.Increasing disposable income in emerging countries
3. Tie-up with fashion houses and increasing brand visibility through more aggressive marketing


1.Competitive Market
2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media
3. Fluctuating economy means people unwilling to spend more on premium brands



1.Armani Exchange


The table above concludes the Paul Smith SWOT analysis along with its marketing and brand parameters.


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