Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Paul Smith analyses the brand by its strengths, weaknesses, opportunities & threats. In Paul Smith SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Paul Smith to benchmark its business & performance as compared to the competitors. Paul Smith is one of the leading brands in the lifestyle and retail sector.
The table below lists the Paul Smith SWOT (Strengths, Weaknesses, Opportunities, Threats), top Paul Smith competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Paul Smith SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Designer brand and Geometric and futuristic designs
Paul Smith STP
Premium Elite Fashion Conscious
Urban men and women form the upper class
SWOT Analysis of Paul Smith
Paul Smith Strengths
Below are the Strengths in the SWOT Analysis of Paul Smith:
1. Global Premium Brand 2. Paul Smith, the designer is the brand ambassador 3. Apparels wholesaled to approximately 35 countries which increases the distribution network 4. Diverse and exclusive showrooms in London, Paris, Milan, New York and Tokyo
Paul Smith Weaknesses
Here are the weaknesses in the Paul Smith SWOT Analysis:
1. Limited brand awareness compared to other lifestyle brands 2. Sales and brand image are hurt due to fake imitations of the brand
Paul Smith Opportunities
Following are the Opportunities in Paul Smith SWOT Analysis:
1. .Fast growing fashion segment 2.Increasing disposable income in emerging countries 3. Tie-up with fashion houses and increasing brand visibility through more aggressive marketing
Paul Smith Threats
The threats in the SWOT Analysis of Paul Smith are as mentioned:
1.Competitive Market 2.Easier for new entrants to establish themselves with the advent of VCs and exposure from social media 3. Fluctuating economy means people unwilling to spend more on premium brands
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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