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Hush Puppies SWOT Analysis

Here is a detailed SWOT analysis of Hush Puppies covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Lifestyle and Retail category Read time:

Hush Puppies Strengths

  1. Established International brand since 1958
  2. Presence in more than 120 countries 
  3. Strong research and development Department which results in innovative footwear
  4. Excellent advertising and marketing through print ads, TVCs and online marketing
  5. Good distribution and availability through exclusive and multi-retail brands stores

Above are the strengths in the SWOT Analysis of Hush Puppies. The strengths of Hush Puppies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hush Puppies Weaknesses

  1. Strong competition means more brand switching hence limited customer loyalty
  2. Strong brand presence leads to pumping in of money to maintain the brand status world wide

These were the weaknesses in the Hush Puppies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hush Puppies Opportunities

  1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets
  2. To increase its social presence and make the products more available with the help of digitization
  3. More penetration into global emerging economies with high purchasing power

Above we covered the opportunities in Hush Puppies SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hush Puppies Threats

  1. Intense competition on the footwear market
  2. Substitutes are easily available
  3. Fake imitations affect the sales and branding

The threats in the SWOT Analysis of Hush Puppies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hush Puppies SWOT analysis.

About Hush Puppies

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hush Puppies Overview
Parent Company

Wolverine Worldwide
Category

Footwear and Apparel
Sector

Lifestyle and Retail
Tagline/ Slogan

We Invented Casual; More comfortable than feet; Good lookd never felt so good
USP

Leather Tannings
Hush Puppies STP
Segmentation

Premium and Middle Segments
Target Market

Casual and Comfort footwear for men, women and children
Positioning

Classic American brushed-suede shoes with the lightweight crepe sole


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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