Hush Puppies SWOT Analysis
Hush Puppies is one of the leading brands in the lifestyle and retail sector. Hush Puppies SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hush Puppies:
Quick Glance:
Hush Puppies Strengths
- Established International brand since 1958
- Presence in more than 120 countries
- Strong research and development Department which results in innovative footwear
- Excellent advertising and marketing through print ads, TVCs and online marketing
- Good distribution and availability through exclusive and multi-retail brands stores
Above are the strengths in the SWOT Analysis of Hush Puppies. The strengths of Hush Puppies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hush Puppies Weaknesses
- Strong competition means more brand switching hence limited customer loyalty
- Strong brand presence leads to pumping in of money to maintain the brand status world wide
These were the weaknesses in the Hush Puppies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Hush Puppies Opportunities
- To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets
- To increase its social presence and make the products more available with the help of digitization
- More penetration into global emerging economies with high purchasing power
Above we covered the opportunities in Hush Puppies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hush Puppies Threats
- Intense competition on the footwear market
- Substitutes are easily available
- Fake imitations affect the sales and branding
The threats in the SWOT Analysis of Hush Puppies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hush Puppies SWOT analysis.
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About Hush Puppies
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hush Puppies Overview | |
|---|---|
| Parent Company |
Wolverine Worldwide |
| Category |
Footwear and Apparel |
| Sector | |
| Tagline/ Slogan |
We Invented Casual; More comfortable than feet; Good lookd never felt so good |
| USP |
Leather Tannings |
| Hush Puppies STP | |
| Segmentation |
Premium and Middle Segments |
| Target Market |
Casual and Comfort footwear for men, women and children |
| Positioning |
Classic American brushed-suede shoes with the lightweight crepe sole |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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