Hush Puppies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hush Puppies analyses the brand by its strengths, weaknesses, opportunities & threats. In Hush Puppies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hush Puppies to benchmark its business & performance as compared to the competitors. Hush Puppies is one of the leading brands in the lifestyle and retail sector.

The table below lists the Hush Puppies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hush Puppies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hush Puppies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hush Puppies Brand Analysis
Parent Company

Wolverine Worldwide


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

We Invented Casual; More comfortable than feet; Good lookd never felt so good


Leather Tannings

Hush Puppies STP

Premium and Middle Segments

Target Group

Casual and Comfort footwear for men, women and children


Classic American brushed-suede shoes with the lightweight crepe sole

SWOT Analysis of Hush Puppies
Hush Puppies Strengths

Below are the Strengths in the SWOT Analysis of Hush Puppies:

1. Established International brand since 1958
2. Presence in more than 120 countries 
3. Strong research and development Department which results in innovative footwear

4. Excellent advertising and marketing through print ads, TVCs and online marketing
5. Good distribution and availability through exclusive and multi-retail brands stores

Hush Puppies Weaknesses

Here are the weaknesses in the Hush Puppies SWOT Analysis:

1.Strong competition means more brand switching hence limited customer loyalty
2.Strong brand presence leads to pumping in of money to maintain the brand status world wide

Hush Puppies Opportunities

Following are the Opportunities in Hush Puppies SWOT Analysis:

1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets
2.To increase its social presence and make the products more available with the help of digitization
3. More penetration into global emerging economies with high purchasing power

Hush Puppies Threats

The threats in the SWOT Analysis of Hush Puppies are as mentioned:

1.Intense competition on the footwear market
2.Substitutes are easily available
3. Fake imitations affect the sales and branding

Hush Puppies Competition
Hush Puppies Competitors

Below are the top 5 competitors of Hush Puppies:

3. Woodland
4. Nike
5. Bata

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hush Puppies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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