Hush Puppies SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8698

SWOT Analysis of Hush Puppies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hush Puppies

Parent Company

Wolverine Worldwide


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

We Invented Casual; More comfortable than feet; Good lookd never felt so good


Leather Tannings

Hush Puppies STP


Premium and Middle Segments

Target Group

Casual and Comfort footwear for men, women and children


Classic American brushed-suede shoes with the lightweight crepe sole

Hush Puppies SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hush Puppies :

1. Established International brand since 1958
2. Presence in more than 120 countries 
3. Strong research and development Department which results in innovative footwear

4. Excellent advertising and marketing through print ads, TVCs and online marketing
5. Good distribution and availability through exclusive and multi-retail brands stores


1.Strong competition means more brand switching hence limited customer loyalty
2.Strong brand presence leads to pumping in of money to maintain the brand status world wide


1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets
2.To increase its social presence and make the products more available with the help of digitization
3. More penetration into global emerging economies with high purchasing power


1.Intense competition on the footwear market
2.Substitutes are easily available
3. Fake imitations affect the sales and branding

Hush Puppies Competition


Below are the 5 main Hush Puppies competitors :

3. Woodland
4. Nike
5. Bata

The brandguide table above concludes the Hush Puppies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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