Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Hush Puppies analyses the brand by its strengths, weaknesses, opportunities & threats. In Hush Puppies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hush Puppies to benchmark its business & performance as compared to the competitors. Hush Puppies is one of the leading brands in the lifestyle and retail sector.
The table below lists the Hush Puppies SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hush Puppies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
We Invented Casual; More comfortable than feet; Good lookd never felt so good
Hush Puppies STP
Premium and Middle Segments
Casual and Comfort footwear for men, women and children
Classic American brushed-suede shoes with the lightweight crepe sole
SWOT Analysis of Hush Puppies
Hush Puppies Strengths
Below are the Strengths in the SWOT Analysis of Hush Puppies:
1. Established International brand since 1958 2. Presence in more than 120 countries 3. Strong research and development Department which results in innovative footwear
4. Excellent advertising and marketing through print ads, TVCs and online marketing 5. Good distribution and availability through exclusive and multi-retail brands stores
Hush Puppies Weaknesses
Here are the weaknesses in the Hush Puppies SWOT Analysis:
1.Strong competition means more brand switching hence limited customer loyalty 2.Strong brand presence leads to pumping in of money to maintain the brand status world wide
Hush Puppies Opportunities
Following are the Opportunities in Hush Puppies SWOT Analysis:
1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets 2.To increase its social presence and make the products more available with the help of digitization 3. More penetration into global emerging economies with high purchasing power
Hush Puppies Threats
The threats in the SWOT Analysis of Hush Puppies are as mentioned:
1.Intense competition on the footwear market 2.Substitutes are easily available 3. Fake imitations affect the sales and branding
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