Hush Puppies SWOT Analysis, Competitors & USP

Wolverine Worldwide

Footwear and Apparel

Lifestyle and Retail

We Invented Casual; More comfortable than feet; Good lookd never felt so good

Leather Tannings

Premium and Middle Segments

Casual and Comfort footwear for men, women and children

Classic American brushed-suede shoes with the lightweight crepe sole

Below are the Strengths in the SWOT Analysis of Hush Puppies:

1. Established International brand since 1958
2. Presence in more than 120 countries 
3. Strong research and development Department which results in innovative footwear

4. Excellent advertising and marketing through print ads, TVCs and online marketing
5. Good distribution and availability through exclusive and multi-retail brands stores

Here are the weaknesses in the Hush Puppies SWOT Analysis:

1.Strong competition means more brand switching hence limited customer loyalty
2.Strong brand presence leads to pumping in of money to maintain the brand status world wide

Following are the Opportunities in Hush Puppies SWOT Analysis:

1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets
2.To increase its social presence and make the products more available with the help of digitization
3. More penetration into global emerging economies with high purchasing power

The threats in the SWOT Analysis of Hush Puppies are as mentioned:

1.Intense competition on the footwear market
2.Substitutes are easily available
3. Fake imitations affect the sales and branding

Below are the top 5 competitors of Hush Puppies:

1.Clarks
2.ECCO
3. Woodland
4. Nike
5. Bata