Hush Puppies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hush Puppies analyses the brand by its strengths, weaknesses, opportunities & threats. In Hush Puppies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hush Puppies to benchmark its business & performance as compared to the competitors. Hush Puppies is one of the leading brands in the lifestyle and retail sector.

The article below lists the Hush Puppies SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hush Puppies SWOT Analysis:

SWOT Analysis of Hush Puppies

For Hush Puppies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hush Puppies Strengths

The strengths of Hush Puppies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hush Puppies :

1. Established International brand since 1958
2. Presence in more than 120 countries 
3. Strong research and development Department which results in innovative footwear

4. Excellent advertising and marketing through print ads, TVCs and online marketing
5. Good distribution and availability through exclusive and multi-retail brands stores

Hush Puppies Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hush Puppies SWOT Analysis:

1.Strong competition means more brand switching hence limited customer loyalty
2.Strong brand presence leads to pumping in of money to maintain the brand status world wide


Hush Puppies Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hush Puppies SWOT Analysis:

1. To license the brand name “Hush Puppies” to reliable brands around the world to increase its reach in the emerging markets
2.To increase its social presence and make the products more available with the help of digitization
3. More penetration into global emerging economies with high purchasing power

Hush Puppies Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hush Puppies are as mentioned:

1.Intense competition on the footwear market
2.Substitutes are easily available
3. Fake imitations affect the sales and branding


Hush Puppies Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Hush Puppies:

1.Clarks
2.ECCO
3. Woodland
4. Nike
5. Bata

Hence this concludes the Hush Puppies SWOT analysis.

Continue reading more about the brand/company.

About Hush Puppies

Hush Puppies Overview
Parent Company

Wolverine Worldwide

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

We Invented Casual; More comfortable than feet; Good lookd never felt so good

USP

Leather Tannings

Hush Puppies STP
Segmentation

Premium and Middle Segments

Target Market

Casual and Comfort footwear for men, women and children

Positioning

Classic American brushed-suede shoes with the lightweight crepe sole


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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