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Steve Madden SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 14, 2024Read time:

Here is a detailed SWOT analysis of Steve Madden covering strengths, weaknesses, opportunities and threats.

Steve Madden Strengths

  1. 0+ Steve madden retail stores across US, presence in 50+ countries 
  2. Loyal customers and Good return policy
  3. Connects well with target market
  4. Fun and innovative promotions
  5. Operates out of stand-alone stores, alone
  6. Seen as a fashion forward line
  7.  The brand has been recognized with several awards
  8. Known for innovative and stylish products

Above are the strengths in the SWOT Analysis of Steve Madden. The strengths of Steve Madden looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Steve Madden Weaknesses

  1. Intense competition & low global presence means limited market share
  2. Similar styles produced each season & less competitor differentiation

These were the weaknesses in the Steve Madden SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Steve Madden Opportunities

  1. Global expansion especially growing economies 
  2. Celebrity endorsers can give a boost to the brand 
  3. Increasing product placement
  4. Differentiating men’s line

Above we covered the opportunities in Steve Madden SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Steve Madden Threats

  1. Price similar to competitors
  2. Kenneth Cole and DKNY have a perceived status
  3. Competitors have similar access to channels

The threats in the SWOT Analysis of Steve Madden are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Steve Madden SWOT analysis.

About Steve Madden

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Steve Madden Overview
Parent Company

Steve Madden




Lifestyle and Retail

Tagline/ Slogan

Peace love shoes


Innovative collections with innovative marketing

Steve Madden STP

Men and Women shoes

Target Market

Young individuals from upper middle and upper class


Delivering trend right designs to customers consistently

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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