Satya Paul SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Satya Paul analyses the brand by its strengths, weaknesses, opportunities & threats. In Satya Paul SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Satya Paul to benchmark its business & performance as compared to the competitors. Satya Paul is one of the leading brands in the lifestyle and retail sector.

The article below lists the Satya Paul SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Satya Paul SWOT Analysis:

SWOT Analysis of Satya Paul

For Satya Paul, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Satya Paul Strengths

The strengths of Satya Paul looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Satya Paul :

1.The success of the creator Satya Paul which is the brand itself has been the greatest USP for the brand.

2. The brand showcases its new collections at international fashion weeks and big shows like MISS WORLD which gives a lot of global exposure.
3. The brand diversifying into other ethnic wear lines has made it a complete designer Indian wear.
4. The brand is present in all major cities and several Tier-2 cities with over 30 stores
5. The online store is a highlight which showcases all the collections

Satya Paul Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Satya Paul SWOT Analysis:

1. Though the brand has diversified into other lines, saree still continues to be the product it is synonymous with.
2. The brand has not been able to cash on its global reputation to be in the premium ethnic wear segment by setting stores internationally.


Satya Paul Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Satya Paul SWOT Analysis:

1. The brand can expand its reach in many emerging cities which have the buying power.
2. The brand can diversify further in men’s wear which still is limited to the accessories segment.
3. The brand can work on tapping NRI’s who have the spending power for the brand.

Satya Paul Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Satya Paul are as mentioned:

1.  The foray of many designers into this segment of ethnic wear poses a significant threat.
2. The brand faces its biggest threat from designer western wear which is gaining prominence.


Satya Paul Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Satya Paul:

1.  Sabyasachi
2.  Rohit Bal
3.   AND

Hence this concludes the Satya Paul SWOT analysis.

Continue reading more about the brand/company.

About Satya Paul

Satya Paul Overview
Parent Company

Satya Paul

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Redefining the saree

USP

Exquisite couture.

Satya Paul STP
Segmentation

Fashion conscious people

Target Market

Urban upper class women

Positioning

Fashion-forward designer wear.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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