Lee Cooper SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lee Cooper analyses the brand by its strengths, weaknesses, opportunities & threats. In Lee Cooper SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lee Cooper to benchmark its business & performance as compared to the competitors. Lee Cooper is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lee Cooper SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lee Cooper competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lee Cooper SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lee Cooper Brand Analysis
Parent Company

Lee Cooper


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Dedicated To Style; Since 1908


A brand dedicated to style.

Lee Cooper STP

Urban upper and upper middle class youth.

Target Group

Fashion conscious youth in the age group of 15-30 years.


Exclusive fashion for youth.

SWOT Analysis of Lee Cooper
Lee Cooper Strengths

Below are the Strengths in the SWOT Analysis of Lee Cooper:

1. Strong brand presence of over 100 years all over the world in 85 countries with over 4000 points of sale.
2. The brand has diversified into footwear, eyewear and other apparel lines to emerge as a complete lifestyle brand.
3. Self- procurement and manufacturing and manufacturing facilities in many countries through strategic licensing have helped the brand maintain the economies of scale.
4. Excellent advertising and good brand recall

Lee Cooper Weaknesses

Here are the weaknesses in the Lee Cooper SWOT Analysis:

1. The brand has overstretched its portfolio due to its diversification into various product lines but the majority of the revenue is generated from denim wear.
2. High brand switching due to many options for customers affects sales

Lee Cooper Opportunities

Following are the Opportunities in Lee Cooper SWOT Analysis:

1. The brand can tap relatively unsaturated emerging markets like India, Africa which would be a great boost for the brand.
2. The brand can foray into e-tailing which has emerged as effective medium.
3. The brand can also work on eco advertising campaigns which are currently a highlight for lifestyle brands.

Lee Cooper Threats

The threats in the SWOT Analysis of Lee Cooper are as mentioned:

1. Changes in exchange rates comes a serious a concern as its affects foot-traffic and sales globally.
2. The highly fragmented fashion industry involves low brand loyalty and high bargaining power of buyers.
3. The recent slowdown in European markets too can affect the brand as it is the premier denim wear brand in Europe.

Lee Cooper Competition
Lee Cooper Competitors

Below are the top 3 competitors of Lee Cooper:

1. Levis

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lee Cooper. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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