Lee Cooper SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8031

SWOT analysis of Lee Cooper analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lee Cooper SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lee Cooper to benchmark its business & performance as compared to the competitors and industry. Lee Cooper is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Lee Cooper competitors and elaborates Lee Cooper market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lee Cooper SWOT, Competitors, Marketing STP & Brand analysis Table
Lee Cooper Brand Analysis
Parent Company

Lee Cooper


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Dedicated To Style; Since 1908


A brand dedicated to style.

Lee Cooper STP

Urban upper and upper middle class youth.

Target Group

Fashion conscious youth in the age group of 15-30 years.


Exclusive fashion for youth.

Lee Cooper SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lee Cooper. Strengths are:

1. Strong brand presence of over 100 years all over the world in 85 countries with over 4000 points of sale.
2. The brand has diversified into footwear, eyewear and other apparel lines to emerge as a complete lifestyle brand.
3. Self- procurement and manufacturing and manufacturing facilities in many countries through strategic licensing have helped the brand maintain the economies of scale.
4. Excellent advertising and good brand recall


Here are the weaknesses in the Lee Cooper SWOT Analysis:

1. The brand has overstretched its portfolio due to its diversification into various product lines but the majority of the revenue is generated from denim wear.
2. High brand switching due to many options for customers affects sales


Following are the Opportunities in Lee Cooper SWOT Analysis:

1. The brand can tap relatively unsaturated emerging markets like India, Africa which would be a great boost for the brand.
2. The brand can foray into e-tailing which has emerged as effective medium.
3. The brand can also work on eco advertising campaigns which are currently a highlight for lifestyle brands.


The threats in the SWOT Analysis of Lee Cooper are as mentioned:

1. Changes in exchange rates comes a serious a concern as its affects foot-traffic and sales globally.
2. The highly fragmented fashion industry involves low brand loyalty and high bargaining power of buyers.
3. The recent slowdown in European markets too can affect the brand as it is the premier denim wear brand in Europe.

Lee Cooper Competition

Below are the top 3 Lee Cooper competitors:

1. Levis

The brandguide table above concludes the Lee Cooper SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lee Cooper. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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