Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Lee Cooper analyses the brand by its strengths, weaknesses, opportunities & threats. In Lee Cooper SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lee Cooper to benchmark its business & performance as compared to the competitors. Lee Cooper is one of the leading brands in the lifestyle and retail sector.
The table below lists the Lee Cooper SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lee Cooper competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Lee Cooper SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fashion conscious youth in the age group of 15-30 years.
Exclusive fashion for youth.
SWOT Analysis of Lee Cooper
Lee Cooper Strengths
Below are the Strengths in the SWOT Analysis of Lee Cooper:
1. Strong brand presence of over 100 years all over the world in 85 countries with over 4000 points of sale. 2. The brand has diversified into footwear, eyewear and other apparel lines to emerge as a complete lifestyle brand. 3. Self- procurement and manufacturing and manufacturing facilities in many countries through strategic licensing have helped the brand maintain the economies of scale. 4. Excellent advertising and good brand recall
Lee Cooper Weaknesses
Here are the weaknesses in the Lee Cooper SWOT Analysis:
1. The brand has overstretched its portfolio due to its diversification into various product lines but the majority of the revenue is generated from denim wear. 2. High brand switching due to many options for customers affects sales
Lee Cooper Opportunities
Following are the Opportunities in Lee Cooper SWOT Analysis:
1. The brand can tap relatively unsaturated emerging markets like India, Africa which would be a great boost for the brand. 2. The brand can foray into e-tailing which has emerged as effective medium. 3. The brand can also work on eco advertising campaigns which are currently a highlight for lifestyle brands.
Lee Cooper Threats
The threats in the SWOT Analysis of Lee Cooper are as mentioned:
1. Changes in exchange rates comes a serious a concern as its affects foot-traffic and sales globally. 2. The highly fragmented fashion industry involves low brand loyalty and high bargaining power of buyers. 3. The recent slowdown in European markets too can affect the brand as it is the premier denim wear brand in Europe.
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