Guess SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Guess analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Guess SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Guess to benchmark its business & performance as compared to the competitors and industry. As of 2020, Guess is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Guess competitors and includes Guess target market, segmentation, positioning & Unique Selling Proposition (USP).

Guess SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Guess Brand Analysis
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world of Guess


Unique Style& Perfect fitting, and long lasting after wash.

Guess STP
Guess Segmentation

Cosmetics, fashion and perfumes

Guess Target Market

People who are fashion centric. They have products for babies, male and female

Guess Positioning

Redefining denims and symbol of young, adventurous lifestyle

Guess SWOT Analysis
Guess Strengths

Below are the Strengths in the SWOT Analysis of Guess:

1.It provides customers with the latest designs and fashion

2.Very good customer loyalty programs to attract customers

3.Brand is as per economies of scale

4.The brand had very good geographic presence and very strong distribution channel

5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life

6. Has been recognized world over with many awards

Guess Weaknesses

Here are the weaknesses in the Guess SWOT Analysis:

1. Fake imitations and duplicate products affect brand sales
2. Controversy happened in nineties which has affected the brand image

Guess Opportunities

Following are the Opportunities in Guess SWOT Analysis:

1.New product range can help them to expand their business and diversify their customer base

2. Rise in popularity in e-retailing or online space

3.International markets offer Guess jeans new opportunities to expand their business and sales figures

Guess Threats

The threats in the SWOT Analysis of Guess are as mentioned:

1. Rise in labor cost and manpower cost

2. Competition from the international market and brands

3. Competition can lower profits because competitors can take away consumers for superior products

Guess Competition

Below are the top 5 Guess competitors:

1.bebe Stores

2.Ralph Lauren

3.Calvin Klein


5.Pepe Jeans

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Guess. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin