Guess SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15773

SWOT analysis of Guess analyses the brand/company with its strengths, weaknesses, opportunities & threats. Guess is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Guess competitors and elaborates Guess segmentation, targeting, positioning & USP.

Guess SWOT, Competitors, Marketing STP & Brand analysis Table
Guess Brand Analysis
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world of Guess


Unique Style& Perfect fitting, and long lasting after wash.

Guess STP

Cosmetics, fashion and perfumes

Target Group

People who are fashion centric. They have products for babies, male and female


Redefining denims and symbol of young, adventurous lifestyle

Guess SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Guess. Strengths are:

1.It provides customers with the latest designs and fashion

2.Very good customer loyalty programs to attract customers

3.Brand is as per economies of scale

4.The brand had very good geographic presence and very strong distribution channel

5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life

6. Has been recognized world over with many awards


Here are the weaknesses in the Guess SWOT Analysis:

1. Fake imitations and duplicate products affect brand sales
2. Controversy happened in nineties which has affected the brand image


Following are the Opportunities in Guess SWOT Analysis:

1.New product range can help them to expand their business and diversify their customer base

2. Rise in popularity in e-retailing or online space

3.International markets offer Guess jeans new opportunities to expand their business and sales figures


The threats in the SWOT Analysis of Guess are as mentioned:

1. Rise in labor cost and manpower cost

2. Competition from the international market and brands

3. Competition can lower profits because competitors can take away consumers for superior products

Guess Competition

Below are the top 5 Guess competitors:

1.bebe Stores

2.Ralph Lauren

3.Calvin Klein


5.Pepe Jeans

The brandguide table above concludes the Guess SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Guess. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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