Guess SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15119
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SWOT Analysis of Guess with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Guess

Parent Company

Guess

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The world of Guess

USP

Unique Style& Perfect fitting, and long lasting after wash.

Guess STP

Segment

Cosmetics, fashion and perfumes

Target Group

People who are fashion centric. They have products for babies, male and female

Positioning

Redefining denims and symbol of young, adventurous lifestyle

Guess SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Guess. Strengths are:

1.It provides customers with the latest designs and fashion

2.Very good customer loyalty programs to attract customers

3.Brand is as per economies of scale

4.The brand had very good geographic presence and very strong distribution channel

5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life

6. Has been recognized world over with many awards

Weaknesses

Here are the weaknesses of Guess :

1. Fake imitations and duplicate products affect brand sales
2. Controversy happened in nineties which has affected the brand image

Opportunities

Following are the Opportunities of Guess :

1.New product range can help them to expand their business and diversify their customer base

2. Rise in popularity in e-retailing or online space

3.International markets offer Guess jeans new opportunities to expand their business and sales figures

Threats

The threats of Guess are as mentioned :

1. Rise in labor cost and manpower cost

2. Competition from the international market and brands

3. Competition can lower profits because competitors can take away consumers for superior products

Guess Competition

Competitors

Below are the 5 main Guess competitors :

1.bebe Stores

2.Ralph Lauren

3.Calvin Klein

4.Levis

5.Pepe Jeans


The brandguide table above concludes the Guess SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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