Guess SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Guess analyses the brand by its strengths, weaknesses, opportunities & threats. In Guess SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Guess to benchmark its business & performance as compared to the competitors. Guess is one of the leading brands in the lifestyle and retail sector.

The article below lists the Guess SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Guess SWOT Analysis:

SWOT Analysis of Guess

For Guess, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Guess Strengths

The strengths of Guess looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Guess :

1.It provides customers with the latest designs and fashion

2.Very good customer loyalty programs to attract customers

3.Brand is as per economies of scale

4.The brand had very good geographic presence and very strong distribution channel

5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life

6. Has been recognized world over with many awards

Guess Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Guess SWOT Analysis:

1. Fake imitations and duplicate products affect brand sales
2. Controversy happened in nineties which has affected the brand image

Guess Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Guess SWOT Analysis:

1.New product range can help them to expand their business and diversify their customer base

2. Rise in popularity in e-retailing or online space

3.International markets offer Guess jeans new opportunities to expand their business and sales figures

Guess Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Guess are as mentioned:

1. Rise in labor cost and manpower cost

2. Competition from the international market and brands

3. Competition can lower profits because competitors can take away consumers for superior products

Guess Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Guess:

1.bebe Stores

2.Ralph Lauren

3.Calvin Klein


5.Pepe Jeans

Hence this concludes the Guess SWOT analysis.

Continue reading more about the brand/company.

About Guess

Guess Overview
Parent Company



Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The world of Guess


Unique Style& Perfect fitting, and long lasting after wash.

Guess STP

Cosmetics, fashion and perfumes

Target Market

People who are fashion centric. They have products for babies, male and female


Redefining denims and symbol of young, adventurous lifestyle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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