Guess SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10521

SWOT Analysis of Guess with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Apparel and Accessories


Lifestyle and retail

Tagline/ Slogan

The world of Guess


Unique Style& Perfect fitting, and long lasting after wash.



Cosmetics, fashion and perfumes

Target Group

People who are fashion centric. They have products for babies, male and female


Redefining denims and symbol of young, adventurous, and sexy lifestyle

SWOT Analysis


1.It provides customers with the latest designs and fashion

2.Very good customer loyalty programs to attract customers

3.Brand is as per economies of scale

4.The brand had very good geographic presence and very strong distribution channel

5. Apart from clothing it is also into accessories such as watches, jewelry, perfumes etc. Guess watches achieved leadership position in short span of life

6. Has been recognized world over with many awards


1. Fake imitations and duplicate products affect brand sales
2. Controversy happened in nineties which has affected the brand image


1.New product range can help them to expand their business and diversify their customer base

2. Rise in popularity in e-retailing or online space

3.International markets offer Guess jeans new opportunities to expand their business and sales figures


1. Rise in labor cost and manpower cost

2. Competition from the international market and brands

3. Competition can lower profits because competitors can take away consumers for superior products



1.bebe Stores

2.Ralph Lauren

3.Calvin Klein


5.Pepe Jeans

The table above concludes the Guess SWOT analysis along with its marketing and brand parameters.


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