TBZ Tribhovandas Bhimji Zaveri SWOT Analysis
TBZ Tribhovandas Bhimji Zaveri is one of the leading brands in the lifestyle and retail sector. TBZ Tribhovandas Bhimji Zaveri SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri:
Quick Glance:
TBZ Tribhovandas Bhimji Zaveri Strengths
- Strong Brand name-TBZ: the originalsince 1864 with rich experience of management and development
- New products and designsfrom all over the world like Italy, Turkey and Thailand
- Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing.
- TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
- Excellent advertising and brand awareness amongst Indian cities
Above are the strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri. The strengths of TBZ Tribhovandas Bhimji Zaveri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TBZ Tribhovandas Bhimji Zaveri Weaknesses
- Focusing an increase in sales of diamond studded jewellery in order to increase its profit
- Need to expand globally since it is dependent on the Indian market only
These were the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TBZ Tribhovandas Bhimji Zaveri Opportunities
- Increase number of stores in India as well global penetration
- Increase marketing activities to increase footfalls and sales
- Sponsorship and tie-ups with fashion events to increase brand visibility
Above we covered the opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TBZ Tribhovandas Bhimji Zaveri Threats
- There is an intense competition from Branded companies and local retailers
- The difficulties of securing retail store locations
- Competition from family owned business in this sector
The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the TBZ Tribhovandas Bhimji Zaveri SWOT analysis.
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About TBZ Tribhovandas Bhimji Zaveri
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TBZ Tribhovandas Bhimji Zaveri Overview | |
|---|---|
| Parent Company |
Shrikant Zaveri Group |
| Category |
Jewellery and Diamonds |
| Sector | |
| Tagline/ Slogan |
TBZ-The original since 1864 |
| USP |
Unique design, trusted brand |
| TBZ Tribhovandas Bhimji Zaveri STP | |
| Segmentation |
Working woman who loves gold and diamonds jewellery |
| Target Market |
Middle class and upper income group |
| Positioning |
Good Service, commitment to quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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