TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of TBZ Tribhovandas Bhimji Zaveri analyses the brand by its strengths, weaknesses, opportunities & threats. In TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TBZ Tribhovandas Bhimji Zaveri to benchmark its business & performance as compared to the competitors. TBZ Tribhovandas Bhimji Zaveri is one of the leading brands in the lifestyle and retail sector.

The article below lists the TBZ Tribhovandas Bhimji Zaveri SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri

For TBZ Tribhovandas Bhimji Zaveri, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TBZ Tribhovandas Bhimji Zaveri Strengths

The strengths of TBZ Tribhovandas Bhimji Zaveri looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri :

1. Strong Brand name-TBZ: the original  since 1864 with rich experience of management and development
2.New products and designs  from all over the world like Italy, Turkey and Thailand
3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 
4.  TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
5. Excellent advertising and brand awareness amongst Indian cities

TBZ Tribhovandas Bhimji Zaveri Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit
2. Need to expand globally since it is dependent on the Indian market only

TBZ Tribhovandas Bhimji Zaveri Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Increase number of stores in India as well global penetration  
2. Increase marketing activities to increase footfalls and sales
3. Sponsorship and tie-ups with fashion events to increase brand visibility

TBZ Tribhovandas Bhimji Zaveri Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned:

1. There is an intense competition from Branded companies and local retailers
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

TBZ Tribhovandas Bhimji Zaveri Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TBZ Tribhovandas Bhimji Zaveri:

1. Titan Industries Limited
2. Gitanjali
3. Thangamayil Jewellery Ltd

Hence this concludes the TBZ Tribhovandas Bhimji Zaveri SWOT analysis.

Continue reading more about the brand/company.

About TBZ Tribhovandas Bhimji Zaveri

TBZ Tribhovandas Bhimji Zaveri Overview
Parent Company

Shrikant Zaveri Group


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

TBZ-The original since 1864


Unique design, trusted brand

TBZ Tribhovandas Bhimji Zaveri STP

Working woman who loves gold and diamonds jewellery

Target Market

Middle class and upper income group


Good Service, commitment to quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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