TBZ Tribhovandas Bhimji Zaveri SWOT Analysis

TBZ Tribhovandas Bhimji Zaveri SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

TBZ Tribhovandas Bhimji Zaveri is one of the leading brands in the lifestyle and retail sector. The article below lists the TBZ Tribhovandas Bhimji Zaveri SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

TBZ Tribhovandas Bhimji Zaveri Strengths

The strengths of TBZ Tribhovandas Bhimji Zaveri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri :

1. Strong Brand name-TBZ: the original  since 1864 with rich experience of management and development
2.New products and designs  from all over the world like Italy, Turkey and Thailand
3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 
4.  TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
5. Excellent advertising and brand awareness amongst Indian cities

TBZ Tribhovandas Bhimji Zaveri Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit
2. Need to expand globally since it is dependent on the Indian market only

TBZ Tribhovandas Bhimji Zaveri Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Increase number of stores in India as well global penetration  
2. Increase marketing activities to increase footfalls and sales
3. Sponsorship and tie-ups with fashion events to increase brand visibility

TBZ Tribhovandas Bhimji Zaveri Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned:

1. There is an intense competition from Branded companies and local retailers
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

Hence this concludes the TBZ Tribhovandas Bhimji Zaveri SWOT analysis.

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About TBZ Tribhovandas Bhimji Zaveri

TBZ Tribhovandas Bhimji Zaveri Overview
Parent Company	Shrikant Zaveri Group
Category	Jewellery and Diamonds
Sector	Lifestyle and Retail
Tagline/ Slogan	TBZ-The original since 1864
USP	Unique design, trusted brand
TBZ Tribhovandas Bhimji Zaveri STP
Segmentation	Working woman who loves gold and diamonds jewellery
Target Market	Middle class and upper income group
Positioning	Good Service, commitment to quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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