TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, Competitors & USP

Shrikant Zaveri Group

Jewellery and Diamonds

Lifestyle and Retail

TBZ-The original since 1864

Unique design, trusted brand

Working woman who loves gold and diamonds jewellery

Middle class and upper income group

Good Service, commitment to quality

Below are the Strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri:

1. Strong Brand name-TBZ: the original  since 1864 with rich experience of management and development
2.New products and designs  from all over the world like Italy, Turkey and Thailand
3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 
4.  TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
5. Excellent advertising and brand awareness amongst Indian cities

Here are the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit
2. Need to expand globally since it is dependent on the Indian market only

Following are the Opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Increase number of stores in India as well global penetration  
2. Increase marketing activities to increase footfalls and sales
3. Sponsorship and tie-ups with fashion events to increase brand visibility

The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned:

1. There is an intense competition from Branded companies and local retailers
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

Below are the top 3 competitors of TBZ Tribhovandas Bhimji Zaveri:

1. Titan Industries Limited
2. Gitanjali
3. Thangamayil Jewellery Ltd