Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of TBZ Tribhovandas Bhimji Zaveri analyses the brand by its strengths, weaknesses, opportunities & threats. In TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TBZ Tribhovandas Bhimji Zaveri to benchmark its business & performance as compared to the competitors. TBZ Tribhovandas Bhimji Zaveri is one of the leading brands in the lifestyle and retail sector.
The table below lists the TBZ Tribhovandas Bhimji Zaveri SWOT (Strengths, Weaknesses, Opportunities, Threats), top TBZ Tribhovandas Bhimji Zaveri competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Working woman who loves gold and diamonds jewellery
Middle class and upper income group
Good Service, commitment to quality
SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri
TBZ Tribhovandas Bhimji Zaveri Strengths
Below are the Strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri:
1. Strong Brand name-TBZ: the original since 1864 with rich experience of management and development 2.New products and designs from all over the world like Italy, Turkey and Thailand 3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 4. TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry 5. Excellent advertising and brand awareness amongst Indian cities
TBZ Tribhovandas Bhimji Zaveri Weaknesses
Here are the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:
1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit 2. Need to expand globally since it is dependent on the Indian market only
TBZ Tribhovandas Bhimji Zaveri Opportunities
Following are the Opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:
1. Increase number of stores in India as well global penetration 2. Increase marketing activities to increase footfalls and sales 3. Sponsorship and tie-ups with fashion events to increase brand visibility
TBZ Tribhovandas Bhimji Zaveri Threats
The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned:
1. There is an intense competition from Branded companies and local retailers 2. The difficulties of securing retail store locations 3.Competition from family owned business in this sector
TBZ Tribhovandas Bhimji Zaveri Competition
TBZ Tribhovandas Bhimji Zaveri Competitors
Below are the top 3 competitors of TBZ Tribhovandas Bhimji Zaveri:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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