TBZ Tribhovandas Bhimji Zaveri SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
TBZ Tribhovandas Bhimji Zaveri is one of the leading brands in the lifestyle and retail sector. The article below lists the TBZ Tribhovandas Bhimji Zaveri SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of TBZ Tribhovandas Bhimji Zaveri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri :
1. Strong Brand name-TBZ: the original since 1864 with rich experience of management and development
2.New products and designs from all over the world like Italy, Turkey and Thailand
3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing.
4. TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
5. Excellent advertising and brand awareness amongst Indian cities
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:
1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit
2. Need to expand globally since it is dependent on the Indian market only
The opportunities for any brand can include prospects of future growth. Following are the opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:
1. Increase number of stores in India as well global penetration
2. Increase marketing activities to increase footfalls and sales
3. Sponsorship and tie-ups with fashion events to increase brand visibility
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned:
1. There is an intense competition from Branded companies and local retailers
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector
Read Similar SWOT analysis
Hence this concludes the TBZ Tribhovandas Bhimji Zaveri SWOT analysis.
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About TBZ Tribhovandas Bhimji Zaveri
|TBZ Tribhovandas Bhimji Zaveri Overview|
Shrikant Zaveri Group
Jewellery and Diamonds
TBZ-The original since 1864
Unique design, trusted brand
|TBZ Tribhovandas Bhimji Zaveri STP|
Working woman who loves gold and diamonds jewellery
Middle class and upper income group
Good Service, commitment to quality
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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