TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of TBZ Tribhovandas Bhimji Zaveri analyses the brand by its strengths, weaknesses, opportunities & threats. In TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TBZ Tribhovandas Bhimji Zaveri to benchmark its business & performance as compared to the competitors. TBZ Tribhovandas Bhimji Zaveri is one of the leading brands in the lifestyle and retail sector.

The table below lists the TBZ Tribhovandas Bhimji Zaveri SWOT (Strengths, Weaknesses, Opportunities, Threats), top TBZ Tribhovandas Bhimji Zaveri competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

TBZ Tribhovandas Bhimji Zaveri SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TBZ Tribhovandas Bhimji Zaveri Brand Analysis
Parent Company

Shrikant Zaveri Group


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

TBZ-The original since 1864


Unique design, trusted brand

TBZ Tribhovandas Bhimji Zaveri STP

Working woman who loves gold and diamonds jewellery

Target Group

Middle class and upper income group


Good Service, commitment to quality

SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri
TBZ Tribhovandas Bhimji Zaveri Strengths

Below are the Strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri:

1. Strong Brand name-TBZ: the original  since 1864 with rich experience of management and development
2.New products and designs  from all over the world like Italy, Turkey and Thailand
3.Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 
4.  TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
5. Excellent advertising and brand awareness amongst Indian cities

TBZ Tribhovandas Bhimji Zaveri Weaknesses

Here are the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit
2. Need to expand globally since it is dependent on the Indian market only

TBZ Tribhovandas Bhimji Zaveri Opportunities

Following are the Opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis:

1. Increase number of stores in India as well global penetration  
2. Increase marketing activities to increase footfalls and sales
3. Sponsorship and tie-ups with fashion events to increase brand visibility

TBZ Tribhovandas Bhimji Zaveri Threats

The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned:

1. There is an intense competition from Branded companies and local retailers
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

TBZ Tribhovandas Bhimji Zaveri Competition
TBZ Tribhovandas Bhimji Zaveri Competitors

Below are the top 3 competitors of TBZ Tribhovandas Bhimji Zaveri:

1. Titan Industries Limited
2. Gitanjali
3. Thangamayil Jewellery Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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