Ddamas SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5368
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SWOT Analysis of Ddamas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ddamas

Parent Company

Gitanjali & Dubai-based Damas

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Celebrate always

USP

International quality with Indian values

Ddamas STP

Segment

The woman of today who  always believe in hiding beauty and revealing virtues

Target Group

Upper-middle income consumers

Positioning

Celebrating all occasions with diamonds

Ddamas SWOT Analysis

Strengths

1. Present in Over 160 cities across India
2. D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad
3. New and unique designs to impress the ever changing crowd preferences.

4. Celebrity brand ambassadors help in brand visibility
5. Good advertising and branding through TVCs and print ads

Weaknesses

1. Uncertainty in financial market fluctuations
2. Tough competition in the market mean limited market share

Opportunities

1. The company plans to enter Saudi Arabia, Middle East and the world
2. Large opportunities exist in exports by converting diamond into Jewellery before exports

3.More and more events should be organized to make more brand awareness

Threats

1. Shortage of supplies of Diamonds due to economy fluctuation
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

Ddamas Competition

Competitors

1.TBZ
2.Tanishq
3.Kiah diamonds


The brandguide table above concludes the Ddamas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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