SWOT analysis of Ddamas analyses the brand by its strengths, weaknesses, opportunities & threats. In Ddamas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ddamas to benchmark its business & performance as compared to the competitors. Ddamas is one of the leading brands in the lifestyle and retail sector.
The table below lists the Ddamas SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ddamas competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Ddamas Brand Analysis | |
---|---|
Parent Company |
Gitanjali & Dubai-based Damas |
Category |
Jewellery and Diamonds |
Sector | |
Tagline/ Slogan |
Celebrate always |
USP |
International quality with Indian values |
Ddamas STP | |
Segment |
The woman of today who always believe in hiding beauty and revealing virtues |
Target Group |
Upper-middle income consumers |
Positioning |
Celebrating all occasions with diamonds |
SWOT Analysis of Ddamas | |
Ddamas Strengths |
Below are the Strengths in the SWOT Analysis of Ddamas: 1. Present in Over 160 cities across India 4. Celebrity brand ambassadors help in brand visibility |
Ddamas Weaknesses |
Here are the weaknesses in the Ddamas SWOT Analysis: 1. Uncertainty in financial market fluctuations |
Ddamas Opportunities |
Following are the Opportunities in Ddamas SWOT Analysis: 1. The company plans to enter Saudi Arabia, Middle East and the world 3.More and more events should be organized to make more brand awareness |
Ddamas Threats |
The threats in the SWOT Analysis of Ddamas are as mentioned: 1. Shortage of supplies of Diamonds due to economy fluctuation |
Ddamas Competition | |
Ddamas Competitors |
Below are the top 3 competitors of Ddamas: 1.TBZ |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ddamas. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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