Ddamas SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6054

SWOT Analysis of Ddamas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Gitanjali & Dubai-based Damas


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Celebrate always


International quality with Indian values

Ddamas STP


The woman of today who  always believe in hiding beauty and revealing virtues

Target Group

Upper-middle income consumers


Celebrating all occasions with diamonds

Ddamas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ddamas :

1. Present in Over 160 cities across India
2. D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad
3. New and unique designs to impress the ever changing crowd preferences.

4. Celebrity brand ambassadors help in brand visibility
5. Good advertising and branding through TVCs and print ads


1. Uncertainty in financial market fluctuations
2. Tough competition in the market mean limited market share


1. The company plans to enter Saudi Arabia, Middle East and the world
2. Large opportunities exist in exports by converting diamond into Jewellery before exports

3.More and more events should be organized to make more brand awareness


1. Shortage of supplies of Diamonds due to economy fluctuation
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

Ddamas Competition


Below are the 3 main Ddamas competitors :

3.Kiah diamonds

The brandguide table above concludes the Ddamas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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