Published in Lifestyle and Retail category by MBA Skool Team
Ddamas is one of the leading brands in the lifestyle and retail sector. Ddamas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ddamas:
D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad
New and unique designs to impress the ever changing crowd preferences.
Celebrity brand ambassadors help in brand visibility
Good advertising and branding through TVCs and print ads
Above are the strengths in the SWOT Analysis of Ddamas. The strengths of Ddamas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Uncertainty in financial market fluctuations
Tough competition in the market mean limited market share
These were the weaknesses in the Ddamas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The company plans to enter Saudi Arabia, Middle East and the world
Large opportunities exist in exports by converting diamond into Jewellery before exports
More and more events should be organized to make more brand awareness
Above we covered the opportunities in Ddamas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shortage of supplies of Diamonds due to economy fluctuation
The difficulties of securing retail store locations
Competition from family owned business in this sector
The threats in the SWOT Analysis of Ddamas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The woman of today who always believe in hiding beauty and revealing virtues
Upper-middle income consumers
Celebrating all occasions with diamonds
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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