Ddamas SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Ddamas covering strengths, weaknesses, opportunities and threats.

Ddamas Strengths

  1. Present in Over 160 cities across India
  2. D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad
  3. New and unique designs to impress the ever changing crowd preferences.
  4. Celebrity brand ambassadors help in brand visibility
  5. Good advertising and branding through TVCs and print ads

Above are the strengths in the SWOT Analysis of Ddamas. The strengths of Ddamas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ddamas Weaknesses

  1. Uncertainty in financial market fluctuations
  2. Tough competition in the market mean limited market share

These were the weaknesses in the Ddamas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ddamas Opportunities

  1. The company plans to enter Saudi Arabia, Middle East and the world
  2. Large opportunities exist in exports by converting diamond into Jewellery before exports
  3. More and more events should be organized to make more brand awareness

Above we covered the opportunities in Ddamas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ddamas Threats

  1. Shortage of supplies of Diamonds due to economy fluctuation
  2. The difficulties of securing retail store locations
  3. Competition from family owned business in this sector

The threats in the SWOT Analysis of Ddamas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Ddamas SWOT analysis.

Continue reading more about the brand/company.

About Ddamas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ddamas Overview
Parent Company

Gitanjali & Dubai-based Damas

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Celebrate always

USP

International quality with Indian values

Ddamas STP
Segmentation

The woman of today who  always believe in hiding beauty and revealing virtues

Target Market

Upper-middle income consumers

Positioning

Celebrating all occasions with diamonds


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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