Ddamas SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7048

SWOT analysis of Ddamas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ddamas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ddamas to benchmark its business & performance as compared to the competitors and industry. Ddamas is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Ddamas competitors and elaborates Ddamas market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ddamas SWOT, Competitors, Marketing STP & Brand analysis Table
Ddamas Brand Analysis
Parent Company

Gitanjali & Dubai-based Damas

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Celebrate always

USP

International quality with Indian values

Ddamas STP
Segment

The woman of today who  always believe in hiding beauty and revealing virtues

Target Group

Upper-middle income consumers

Positioning

Celebrating all occasions with diamonds

Ddamas SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ddamas. Strengths are:

1. Present in Over 160 cities across India
2. D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad
3. New and unique designs to impress the ever changing crowd preferences.

4. Celebrity brand ambassadors help in brand visibility
5. Good advertising and branding through TVCs and print ads

Weaknesses

Here are the weaknesses in the Ddamas SWOT Analysis:

1. Uncertainty in financial market fluctuations
2. Tough competition in the market mean limited market share

Opportunities

Following are the Opportunities in Ddamas SWOT Analysis:

1. The company plans to enter Saudi Arabia, Middle East and the world
2. Large opportunities exist in exports by converting diamond into Jewellery before exports

3.More and more events should be organized to make more brand awareness

Threats

The threats in the SWOT Analysis of Ddamas are as mentioned:

1. Shortage of supplies of Diamonds due to economy fluctuation
2. The difficulties of securing retail store locations
3.Competition from family owned business in this sector

Ddamas Competition
Competitors

Below are the top 3 Ddamas competitors:

1.TBZ
2.Tanishq
3.Kiah diamonds

The brandguide table above concludes the Ddamas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ddamas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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