1. SWOT Analysis
  2. Lifestyle and Retail
  3. Acme Fresh Market SWOT Analysis

Acme Fresh Market SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 29, 2023Read time:

Here is a detailed SWOT analysis of Acme Fresh Market covering strengths, weaknesses, opportunities and threats.

Acme Fresh Market Strengths

  1. A chain of 15+ stores spread at various locations
  2. Online order and distribution facilities
  3. One of the oldest supermarket in these localities
  4. Saving cards, fuel rewards etc are some customer loyalty programs
  5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, General merchandise

Above are the strengths in the SWOT Analysis of Acme Fresh Market. The strengths of Acme Fresh Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Acme Fresh Market Weaknesses

  1. Geographicaly present at only a few limited destinations
  2. Comparatively higher prices than stores like Aldi, Walmart etc.
  3. Not seen as an international brand

These were the weaknesses in the Acme Fresh Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Acme Fresh Market Opportunities

  1. Mobile shopping is a good method to engage more customers
  2. Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
  3. The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses

Above we covered the opportunities in Acme Fresh Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Acme Fresh Market Threats

  1. Threats from established players like Walmart, Kmart etc.
  2. People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
  3. Growing real estate costs

The threats in the SWOT Analysis of Acme Fresh Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Acme Fresh Market SWOT analysis.

About Acme Fresh Market

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Acme Fresh Market Overview
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Feeding families of our community for over 120 years


Grocery needs satisfied at fair prices

Acme Fresh Market STP

Food & grocery requirements of people

Target Market

Middle class people


Grocery needs satisfied at fair prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Acme Fresh Market. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin