La Perla SWOT Analysis, Competitors & USP
SWOT analysis of La Perla analyses the brand by its strengths, weaknesses, opportunities & threats. In La Perla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like La Perla to benchmark its business & performance as compared to the competitors. La Perla is one of the leading brands in the lifestyle and retail sector.
The table below lists the La Perla SWOT (Strengths, Weaknesses, Opportunities, Threats), top La Perla competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| La Perla Brand Analysis | |
|---|---|
| Parent Company |
Gruppo la perla |
| Category |
Apparel- Lingerie and beachwear |
| Sector | |
| Tagline/ Slogan |
Makers of fine lingerie |
| USP |
Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality |
| La Perla STP | |
| Segment |
Women who prefers style and comfort |
| Target Group |
Women form the upper middle class |
| Positioning |
Luxurious and fashionable brand |
| SWOT Analysis of La Perla | |
| La Perla Strengths |
Below are the Strengths in the SWOT Analysis of La Perla: 1. World’s leading luxury lingerie brand 2.unique combination of perfect fit and comfort along with beautiful design 3. Entry into India by having tie-up with Murjani group 4. Good media coverage and branding |
| La Perla Weaknesses |
Here are the weaknesses in the La Perla SWOT Analysis: 1.Limited presence in Americas and the emerging global economies 2.Limited target segment as there is only one product line and positioned as luxury products |
| La Perla Opportunities |
Following are the Opportunities in La Perla SWOT Analysis: 1.Distribution in underwear and lingerie specialty stores 2.Specific demand of new brands in the premium underwear segments 3.Expansion of business in emerging economies |
| La Perla Threats |
The threats in the SWOT Analysis of La Perla are as mentioned: 1.Other local high quality and prestigious brands 2. Brands that have exclusive stores in most countries 3. Difficult to expand globally as different culture in different countries |
| La Perla Competition | |
|
La Perla Competitors |
Below are the top 5 competitors of La Perla: 1. Caro Cuore 4. Donna Karan |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to La Perla. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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