Published in Lifestyle and Retail category by MBA Skool Team
La Perla is one of the leading brands in the lifestyle and retail sector. La Perla SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of La Perla:
unique combination of perfect fit and comfort along with beautiful design
Entry into India by having tie-up with Murjani group
Good media coverage and branding
Have a presence in over 25 countries and major presence in all European nations
Above are the strengths in the SWOT Analysis of La Perla. The strengths of La Perla looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
La Perla Weaknesses
Limited presence in Americas and the emerging global economies
Limited target segment as there is only one product line and positioned as luxury products
These were the weaknesses in the La Perla SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality
La Perla STP
Women who prefers style and comfort
Women form the upper middle class
Luxurious and fashionable brand
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