La Perla SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of La Perla analyses the brand by its strengths, weaknesses, opportunities & threats. In La Perla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like La Perla to benchmark its business & performance as compared to the competitors. La Perla is one of the leading brands in the lifestyle and retail sector.

The article below lists the La Perla SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the La Perla SWOT Analysis:

SWOT Analysis of La Perla

For La Perla, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

La Perla Strengths

The strengths of La Perla looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of La Perla :

1. World’s leading luxury lingerie brand

2.unique combination of perfect fit and comfort along with beautiful design

3. Entry into India by having tie-up with Murjani group

4. Good media coverage and branding
5. Have a presence in over 25 countries and major presence in all European nations

La Perla Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the La Perla SWOT Analysis:

1.Limited presence in Americas and the emerging global economies

2.Limited target segment as there is only one product line and positioned as luxury products


La Perla Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in La Perla SWOT Analysis:

1.Distribution in underwear and lingerie specialty stores

2.Specific demand of new brands in the premium underwear segments

3.Expansion of business in emerging economies

La Perla Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of La Perla are as mentioned:

1.Other local high quality and prestigious brands

2. Brands that have exclusive stores in most countries

3. Difficult to expand globally as different culture in different countries


La Perla Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of La Perla:

1. Caro Cuore
2.Calvin klein
3.Cosabella

4. Donna Karan

5. Victorias Secret

Hence this concludes the La Perla SWOT analysis.

Continue reading more about the brand/company.

About La Perla

La Perla Overview
Parent Company

Gruppo la perla

Category

Apparel- Lingerie and beachwear

Sector

Lifestyle and Retail

Tagline/ Slogan

Makers of fine lingerie

USP

Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality

La Perla STP
Segmentation

Women who prefers style and comfort

Target Market

Women form the upper middle class

Positioning

Luxurious and fashionable brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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