La Perla SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of La Perla analyses the brand by its strengths, weaknesses, opportunities & threats. In La Perla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like La Perla to benchmark its business & performance as compared to the competitors. La Perla is one of the leading brands in the lifestyle and retail sector.

The table below lists the La Perla SWOT (Strengths, Weaknesses, Opportunities, Threats), top La Perla competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

La Perla SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
La Perla Brand Analysis
Parent Company

Gruppo la perla

Category

Apparel- Lingerie and beachwear

Sector

Lifestyle and Retail

Tagline/ Slogan

Makers of fine lingerie

USP

Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality

La Perla STP
Segment

Women who prefers style and comfort

Target Group

Women form the upper middle class

Positioning

Luxurious and fashionable brand

SWOT Analysis of La Perla
La Perla Strengths

Below are the Strengths in the SWOT Analysis of La Perla:

1. World’s leading luxury lingerie brand

2.unique combination of perfect fit and comfort along with beautiful design

3. Entry into India by having tie-up with Murjani group

4. Good media coverage and branding
5. Have a presence in over 25 countries and major presence in all European nations

La Perla Weaknesses

Here are the weaknesses in the La Perla SWOT Analysis:

1.Limited presence in Americas and the emerging global economies

2.Limited target segment as there is only one product line and positioned as luxury products

La Perla Opportunities

Following are the Opportunities in La Perla SWOT Analysis:

1.Distribution in underwear and lingerie specialty stores

2.Specific demand of new brands in the premium underwear segments

3.Expansion of business in emerging economies

La Perla Threats

The threats in the SWOT Analysis of La Perla are as mentioned:

1.Other local high quality and prestigious brands

2. Brands that have exclusive stores in most countries

3. Difficult to expand globally as different culture in different countries

La Perla Competition

La Perla Competitors

Below are the top 5 competitors of La Perla:

1. Caro Cuore
2.Calvin klein
3.Cosabella

4. Donna Karan

5. Victorias Secret


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to La Perla. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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